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BSBMKG507 - Interpret market trends and developments (For students ONLY)/Learning Material/BSBMKG507 Lesson Plan.docx

Lesson Plan: BSBMKG507 Interpret market trends and developments




Lesson Plan


BSBMKG507


Interpret market trends and developments


Table of Contents

Table of Contents 2


Overview 3


Resources 4


Preparation 5


Conducting Lessons 6


Induction 7


Session 1: Introduction 8


Session 1: Topic 1 Interpret trends and market developments 11


Session 2: Topic 1 Interpret trends and market developments 14


Session 3: Topic 2 Analyse qualitative results 18


Session 4: Topic 2 Analyse qualitative results 20


Session 5: Topic 3 Report on market data 23


Session 6: Topic 3 Report on market data 26


Session 7, 8, 9 and 10: Review and Assessment 28


Overview

BSBMKG507 Interpret market trends and developments


Duration

6 weeks Content delivery: 3 weeks


Assessment: 3 weeks


Suggested Delivery

Week 1


Session 1: Introduction


Topic 1 – Interpret trends and market


Session 2: Topic 1 – Interpret trends and market


Week 2


Session 3: Topic 2 – Analyse Qualitative Results


Session 4: Topic 2 – Analyse Qualitative Results


Week 3


Session 5: Topic 3 – Report on Market Data


Session 6: Topic 3 – Report on Market Data


Week 4 - 6


Session 7, 8, 9, 10: Review and assessment


Resources

Recommended texts

Pride, Ferrell, Lukas, Schemer, Niininen, Casidy. Marketing Principles. 3rd Asia-Pacific Ed. Cengage Learning (2018)


Chapter 1 Key concepts in Marketing


Chapter 4 Marketing research and information systems


Slideshow

The following slideshows can be used to support the delivery of this lesson: BSBMKG507 Slideshow.pptx


Each topic for the unit is summarised, following the content presented in the lesson plan, with notes for the trainer/assessor where appropriate. Trainer’s can adapt the slideshow to suit his or her own teaching methods.


Web links:

Internet links to sources of information, videos or documents are also provided throughout the lesson plan.


If the links are broken, copy and paste them into your web browser.


Preparation

Lesson Preparation


Before you commence delivery of these lessons, take the time to undertake the following:

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