BUS 499 Week 4 Assignment 2 External And Internal Environments (Apple Inc)

Assignment 2: External and Internal Environments

 eBook attached – pdf -1 , pdf-2

Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write annine page paper in which you:

1. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.

2. Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.

3. With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.

4. Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.

5. Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.

6. Determine the company’s resources, capabilities, and core competencies.

7. Analyze the company’s value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above.

8. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Guidelines

Step 1: Explain what the general environment is and provide examples of each.

Step2 Choose an industry

Step 3 Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose.

Step 4 explains why they are the highest and based on what guidelines

Step 5 Assess how these segments affect the corporation you chose and the industry in which it operates.

Step 6 Close out this section by proving a summary of what you just discussed in your own words.

Step 7 Explain what the 5 forces of competition are. (eBook Pdf – 1 page 51)

Step 8 In your own words explain what each force is and how it impacts a company.

Step 9 Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose.

Step 10 Evaluate how well the company has addressed these two (2) forces in the recent past and why you say this. Please provide examples. (Research completed on the company)

Step 11 With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.

Step 12 Explain what a SWOT analysis is and provide a SWOT on the organization you investigated. (Research completed on the company and Reference from the Text)

Step 13 Explain what external threats are and how they impact an organization (reference from the text) your own words.

Step 14 Assess the external threats affecting this corporation and the opportunities available to the corporation.

Step 15 Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.

Step 16 Give your opinion on the corporation's greatest strengths and most significant weaknesses.

Step 17 Explain what the text says about strategy and tactic. Reference from the text (Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.

Step 18 Explain what is meant by a company’s resources, capabilities and core competencies. (Reference from text using your own words.)

Step 19 Define what is meant by a company’s resources, capabilities and core competencies. (Reference the text) Determine the company’s resources, capabilities, and core competencies. (Reference information found on the company.)

Step 20 Explain what a company’s Value chain is

Step 21 Analyze the company’s value chain to determine where they can create using the resources, capabilities, and core competencies discussed above.

Step 22 Write a conclusion

Step 23 Use at least three (3) quality references.