Business intelligence helps the cincinnati zoo work smarter

Management Information Systems 15e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 11 CASE 1 SUMMARY MANAGING KNOWLEDGE AND COLLABORATION How IBM’s Watson is Mastering Knowledge This video describes how IBM’s Watson computer system is able to compete against humans in answering questions on the popular television game show Jeopardy! And how this technology can be used by business firms and other organizations to improve their decision making. (a) IBM Watson: How it Works URL Systems https://www.youtube.com/watch?v=_Xcmh1LQB9I; L=7:53 (b) IBM’s Breakthrough: Watson May Help Beat Cancer URL https://www.youtube.com/watch?v=HkEOJnn_zlg; L=3:37 (c) IBM Watson Demo Oncology Diagnosis and Treatment URL CASE https://www.youtube.com/watch?v=hbqDknMc_Bo; L=8:03 Jeopardy! is an American television quiz show created in 1964. The show asks contestants questions on a very wide range of topics, including history, language, literature, the arts, the sciences, popular culture, geography, and wordplay. The show had a unique question format: contestants are presented with answers containing clues, and must phrase their responses in the form of a question that would generate that answer. For instance, the clue “5280” is a response to the question, “How many feet in a mile?” Here are some sample questions and appropriate answers in Jeopordy! style: continued Chapter 11, Case 1 How IBM’s Watson is Mastering Knowledge Q: A: Q: 2 Hard times, indeed! A giant quake struck New Madrid, Missouri, on February 7, 1812, the day this author struck England. Who is Charles Dickens? A: According to C.S. Lewis, it was bordered on the east by the Eastern Ocean and on the north by the River Shribble. What is Narnia? Q: A: Pseudonym of labor activist & magazine namesake Mary Harris Jones.