Capsim final paper

SARFO’S MIDWAY COMPANY PERFORMANCE SUMMARY

Michael Yaw Sarfo

Southern New Hampshire University

Low-tech product performance

LOW- TECH PRODUCT SALES AND MARKET SHARE ANALYSIS
Round 1 Round 2 Round 3
Name of product Market share Units sold
BAKER 18% 1015 21% 1307 24% 1606
DAZE 17% 962 19% 1187 21% 1434
CAKE 17% 955 22% 1335 22% 1461
EAT 17% 944 20% 1190 17% 1122
ABLE 17% 926 9% 566 9% 599
FAST 13% 742 8% 478 0% 24
BOLD 1% 35 2% 104
EAST 3% 229
CENT 2% 129
In this section the products are analyzed according to their percentage occupation in the market shares at low-tech. there is also an analysis of the total number of each products sold for the in the three rounds thereby bringing a comparison of the products sold. My original product (Abel) is positioned in the low tech segment. I did not introduce a new product in this particular round. And it certainly fit customers desire.

2

High-tech product performance

High- tech product sales and market share analysis
Round 1 Round 2 Round 3
Name of product Market share Units sold
baker 19% 495 15% 470 7% 256
Daze 20% 518 16% 494 7% 270
cake 14% 355 7% 216 5% 182
Eat 14% 356 6% 187 4% 146
able 14% 367 8% 237 3% 103
fast 19% 502 24% 734 19% 699
bold 11% 338 16% 601
East 6% 237
cent 5% 188
Dabble 14% 436 17% 630
Feast 11% 422
This analysis of products in these section is completely different from the low-tech summation and analysis. The methodology to compare the units sold and percentage occupation in the market is the same but the section analyzed is in the high- tech sales.

3

Production analysis

Comparison of production analysis for round 1,2 and 3
Round 1 Round 2 Round 3
Name of product Primary segment Units sold
baker Low 1510 Low 1777 Low 1862
Daze low 1480 Low 1680 Low 705
cake low 1310 Low 1551 Low 1643
Eat low 1300 Low 1377 Low 1266
able low 1293 Low 802 Low 701
fast Low 1244 High 1213 High 723
bold 0 High 373 High 705
East 0 0 High 466
cent 0 0 High 317
Dabble low 0 High 436 High 630
Feast 0 0 High 422
This section shows some of the products that were discontinued in the first round due to low demand of the customers. However their demand increased in round two whereby their production was reinstituted as a result of demand from the buyers. Probably the number of customers increased especially the discontinued products such as bold, east, cent and dabble. Automation of production processes improved from round 1 through 3 whereby there was change from low to high primary segment.

4

Market segmentation

Able A_Fank Akan
Price 34.00 34.50 35.80
Promotional Budget 1000 2500 2500
Sales Budget 1000 2000 2000
Sales Forecast 1200 1100 1000
Round 1

Round 2

Round 3

The products are arranged in accordance to their occupation in the market. The market for my 2 new products didn’t sell as I did not purchase production for either of the new products during round 2 and 3. The market segmentation includes all the products in each round some of which were not included in other rounds. My original product was the only product selling and most likely keeping me relevant in the market.

5

Financial performance

The R & D funds were paid from the net income profits in each round

Marketing expenses were deducted from the annual budget

Production activities were funded from the company savings to grab opportunities

Stock was bought annually

Bonds retirements were rare due to enough savings in the accounts

Emergency loans was taken during rounds 2 and 3

No dividends were paid

My cash percentage is 0

The company recorded no accumulation in the annual financial records. This made the company to record lower sales as seen in the financial analysis summary shown in each round. Profit was not satisfactory in the second and third round. I have purchased production and I have borrowed more money and hope to recover from this damage.

6

References

Capsim. (2017). Foundation Fast track. Retrieved from http://ww3.capsim.com/student/portal/index.cfm?template=reports.reports.courier_frame_2004&round=1&simid=F84783_016

Capsim. (2017). Foundation Fast Track. Retrieved from http://ww3.capsim.com/student/portal/index.cfm?template=reports.reports.courier_frame_2004&round=2&simid=F84783_016

Capsim. (2017). Foundation Fast Track. Retrieved from http://ww3.capsim.com/student/portal/index.cfm?template=reports.reports.courier_frame_2004&round=3&simid=F84783_016