Prospecting is the act of recruiting or seeking out new customers for a business and is a common role of a salesperson. Successful prospecting will increase a company’s customer base and create new revenue. The goal of prospecting is to generate leads, which are people or businesses who may eventually become customers
Imagine you are a salesperson for Case Paper Company (casepaper.com) and your
manager has asked you to find new leads. Using the internet, find 20 prospects who can benefit from
your product and services. For each prospect, list the name of the company, their address and what
products might be of interest to them. Also write a brief sentence on why you feel this company is a
viable lead.
For a list of products Case Paper sells, refer to:
http://www.casepaper.com/products/commercial/
For example:
Sir Speedy, 76 Batterymarch St Ste 1, Boston, MA 02110
Per their website, Sir Speedy offers printing on #50 offset, a product that Case Paper stocks