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Need help with my Mathematics question - I’m studying for my class.
Minimum of five pages including a cover page with all necessary info. Clearly identify the Case Problem # and titles. Include a reference page. The main body should clearly address all questions asked in the managerial report of the two case problems. This essay should reflect scholarly writing and current APA standards and must include citations to support the ideas.
Final Project Part A, select one of the cases from the list below
Ch. 4 Linear Programming Applications in Marketing, Finance, and Operations Management: Case#1
Case Problem 1
Planning an Advertising Campaign
The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingo’s management team hired the advertising firm of Haskell & Johnson (HJ). The management team requested HJ’s recommendation concerning how the advertising budget should be distributed across television, radio, and online advertisements. The budget has been set at $279,000.
In a meeting with Flamingo’s management team, HJ consultants provided the following information about the industry exposure effectiveness rating per ad, their estimate of the number of potential new customers reached per ad, and the cost for each ad:
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