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the mini case study entitled, “Disney: Building
Billion-Dollar Franchises”
Source: Rothaermel, FT 2019, Strategic Management, 4th edn, McGraw-Hill Education, USA, pp
494 – 497.
Required:
You are the management consultant appointed by Disney to review its current vision statement.
You are to prepare a report to its Board of Directors recommending how the statement may be
improved and rewritten. You are required to justify to the Board of Directors how the new
statement is relevant in today’s environment.
In addition, the Board of Directors has requested for an evaluation of the company’s triplebottom-line performance with respect to all three performance dimensions. You are expected to
include your evaluation and justification in the report. You are required to research and update the
mini case information.
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