Cert iv training and assessment cheat sheet

Costco usually makes its sales in large amounts, creating more turnovers. This is due to their low cost and trade Kirkland land trademark, where the goods they sell are of good quality. Making more turnovers makes it so they have added advantage from their competitors, thus creating more profit.

Costco also usually makes a big chunk of money by investing with their workers. This tactic helps clear more turnovers while lowering the amount needed in employing more workers every time during cycles. This motivates their employees making them appreciate the work that they are doing and better serves the customer right.

Analyzing Costco business-level strategy.

Costco uses various business-level strategies to be ahead in the market. To achieve its business strategy goals, Costco has organized itself on multiple functional units

Costco has a shallow profit sales pitch attracting customers all over. The tone has cut down competition from other retailers (Mackey & Sisodia, 2014).

Costco usually offers a membership card where its customers can come in and buy their products in a small amount as possible. Any members who don’t have the membership card, however, can acquire one and still buy their products also.

While registering to do business online with Costco, they ensure that they keep making small business advertisements while lowering their prices weekly. This kind of marketing makes it hard to compete with the company since it makes high turnovers.

Customers get guaranteed that the products they buy are of good quality since the company usually signs up with best in the best like Kirkland’s. Using such trademarks means that the products and goods you’re dealing with are of quality standards.

Employers at Costco are ever happy and satisfied due to regular engagement by the company in making turnovers. Happy employees ensure that the company is guaranteed to build good relationships with their customers.

The company has strategically positioned itself all over the world in places where there is the demand for its service or availability. In reference to online business, Costco has already setup websites and started transacting online and opening stores worldwide for better, faster service delivery.

Costco usually goes and buys its merchandise from the manufacturers making the products in large quantities, enabling them to buy at low costs and making it less expensive for their customers also to purchase.

Costco structure and organizational structure

This type of organizational structure involves a strong functional structure and a secondary divisional structure. Through the functional organizational structure, Costco groups employees according to business functions, such as marketing and accounting. On the other hand, through the divisional organizational structure, Costco groups business components according to location or market (GAMBLE, 2019). Thus, the following are the main characteristics of Costco’s organizational structure functional grouping, which is primary and geographic division, which is secondary.

The function unit of Costco gets put in order of how they can run a business effectively and successfully. This method is proven successful and has been working respectively over some time where the top management level passes the law that can affect from top to bottom employee chain.

The functional characteristic of Costco’s organizational structure presents the essential functions to maintain the retail business. These functions are carried out, starting at the corporate level and affect the entire organization.

There is some strategic position that usually gets placed around the world in a way that they can offer more services to people much faster. Costco gets divided in ways that have proved sufficient to serve its large number of clientele, giving them a vast market advantage.

The main advantage of Costco is that they can always serve a broad clientele much faster and the structure inside is massive in a way that customers once inside the store can access the things they want much convenient manner.

Another advantage of the classification of the grouping is that they can always be able to support a large functioning organization. This way, they can make a decision that can affect all the divisions inside at the same time.

Recommendations

Costco though being a large company has the potential of becoming number one of the leading company worldwide. Using some of this recommendation, the company shall have an added advantage in the market.

Costco can increase their revenue if they open more stores in many parts of the world and venture into Africa where there is need for their services and goods. By venturing to Africa continent, they will surely have a large market and their products sold in bulk.

Costco has a good policy where they send emails to their customers and newly signed customers weekly. Sending emails over time tends to be unappealing since some customers find it annoying at times and slowly unsubscribe to the service missing the essential details or deals.

Costco should really improve customer services as well hire more employees to meet the large number of customers that come in on busy days of the week; and also work on meeting deadlines in delivering goods to their online clients. Sometimes it takes longer to provide goods and service, and customer always get angry at the company for not delivering on time, thus canceling the product they bought demanding a refund.

Costco should venture more into online business and set up hardware stores allover major hot points where their clients but more merge into the online segment. By setting this up this type of model, delivering goods will be much faster and increase their chance of being the best in the market.

They should also ensure they do more with trademarking with the best in the market. By using more good quality trademarks that are well-known all around by customers could help boost confidence in shopping experience and also build loyalty.

Costco has the option of memberships that give better discounts to either premium members or standard club level members usually offers services to clients who have signed up with them more and give them more offers. All customers should be given certain perks and Costco should work on creating better common ground view of the market for all.

Animal rights department and concerned parties should be addressed accordingly to avoid lawsuits all the time.