Chevrolet brand positioning

Positioning is the design of the company's image to occupy a distinct place in the customers' minds. The company's goal is to place the brand in its customers' minds to maximize potential benefits. Solid brand positioning helps guide the company's marketing strategy by specifying what the brand stands for and how the product or service would satisfy the customers' needs. In other words, what makes this brand special? Positioning should clearly define similarities and differences between brands and communicate these similarities and differences to customers

Positioning is always from the perspective of the chosen segments.

A perceptual map will help you to determine the positioning based on the determinant attributes of the purchasing decision from the chosen segments.

For constructing a perceptual map, please see link:

https://www.segmentationstudyguide.com/understanding-perceptual-maps/a-step-by-step-guide-to-constructing-a-perceptual-map/

You should judge whether your product is at the ideal point (the product is ideal for the target customers given the top two determinant attributes for purchasing decision) and decide on the corresponding positioning strategy.

Positioning strategy:If your product is at the ideal point on the perceptual map, you will reinforce the current positioning.

Then, provide a positioning statement articulating your current positioning. The template for the Positioning Statement is available at:

https://blog.ecornell.com/how-to-write-market-positioning-statements/

If your product is not at the ideal point on the perceptual map, you will need to reposition.If that is the case, you should highlight it on the map using an arrow to indicate the new positioning where you want to put it to and explain why.

Then, provide two positioning statements: one for your current positioning and then one for after the repositioning.