Chipotle competitive strength assessment

Please answer the questions below. Thankyou. What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects? In order to assess Chipotle’s strategic options, it will help to identify the organization’s internal strengths and weaknesses, and external opportunities and threats. Review the information on SWOT analysis in Chapter 4 to help you answer all the parts of this question. 3.1a Which of the following accurately characterize Chipotle’s resource strengths and competitive capabilities? Select “yes” for those strengths and capabilities below that are accurate and select “no” for those that are not. a. A limited menu that can be prepared efficiently (thus helping keep labor costs down) b. Low –prices for the natural and organic ingredients that Chipotle uses in its recipes enable Chipotle to offer a reduced menu price. c. Proven capability in using fresh, natural ingredients and classic cooking methods to create great tasting, reasonably priced dishes that are ready to be served to customers minutes after they are ordered d. Despite the E. Coli outbreak, chipotle remained financially strong. e. Proven capabilities in serving customer orders quickly f. Proven capabilities in operating Chipotle restaurants very efficiently/cost-effectively g. ShopHouse Southeast Asia Kitchen, Pizzeria Locale, and Better Burgers have the power to draw customers in growing numbers. h. The company’s supply chain management practices, approaches to quality assurance, and commitment to “food with integrity” i. The ability to transfer Chipotle’s resource strengths and capabilities to other types of menus (like ShopHouse Southeast Asia Kitchen and Pizzeria Locale—and perhaps a hamburger chain) and thereby rekindle sustained and rapid company growth j. Chipotle is a strong contender with no strong competition. 3.1b Which of the following accurately characterize Chipotle Mexican Grill’s resource weaknesses? Select “yes” for those weaknesses below that are accurate and select “no” for those that are not. a. Very high labor costs. b. Customer dissatisfaction with inefficient service. c. A less well-known (or well-established) brand name. d. Insufficient financial resources to fund continued rapid growth. e. The overhang of the company’s widely-publicized food poisoning incidents that began in Fall 2015 f. Fewer locations than Taco Bell. g. Track record of poor management at restaurant locations. 3.1c Which of the following are attractive market opportunities for Chipotle Mexican Grill? Select all the answers that apply. What are the primary and secondary components of Chipotle’s value chain? Review the information on value chain in Chapter 4 to help you answer this question. Select “Primary” for the primary value chain components and “Secondary” for the value chain components below that are part of Chipotle’s value chain. a. Marketing and brand name building b. Hiring and training employees for the company’s restaurants c. Designing, locating, and opening new restaurants d. Menu development, recipe creation, and recipe testing e. Developing capable managers to run Chipotle’s growing numbers of restaurants f. Operating the company’s network of restaurants g. Supply chain management h. Financial activities—especially financing the company’s rapid growth i. Quality assurance and food safety What were the chief components of Chipotle’s strategy prior to the food poisoning episodes? Select “yes” for those statements below that are accurate and select “no” for those that are not. a. Chipotle serves a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads b. Chipotle uses high-quality raw ingredients and classic cooking methods to create great tasting, reasonably-priced dishes that are ready to be served to customers minutes after they are ordered. c. Chipotle creates an operationally efficient restaurant with an aesthetically-pleasing and distinctive interior setting. d. Chipotle does not plan on opening more restaurants in the near future. e. Chipotle plans on franchising restaurants internationally. f. CMG maintains high levels of food quality by acquiring high-quality, fresh ingredients and other necessary supplies that meet company specifications g. CMG plans to rapidly expand the number of Chipotle restaurant locations, both domestically and internationally h. CMG plans on introducing new dishes into their menu to directly compete with Taco Bell. i. CMG establishes and monitors quality and food safety throughout the company’s supply chain and all the way through the serving lines at restaurants. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Chipotle Mexican Grill is employing? Select “yes” for those statements below that are accurate and choose “no” for those that are not. a. A low-cost provider strategy b. A focused differentiation strategy c.