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I need an explanation for this Marketing question to help me study.
Your first big decision as the Allsmile country manager is to determine which market to enter first. The market you select should meet two criteria: (1) enable you to establish a profitable business in the country and (2) provide the base for subsequent regional expansion.
In this case, you are to contribute to an evaluation of the attractiveness of these various countries. Use information from the CountryManager Simulation Case (under the Course Documents content heading) to suggest ONE demand and ONE supply criterion that would make a country an attractive place for Allsmile. Your criteria must be supported with quantitative information from the case.
Your ONE demand criterion should help Allstar gauge consumer demand for their products (i.e., if the criterion you suggest is larger for one country than for another, one would expect consumer demand in that country to be higher/lower).
Your ONE supply criterion should help Allstar gauge the ease with which it can supply products (i.e., if the criterion you suggest is larger for one country than for another, one would expect it to be more/less difficult to supply products to that country).
In your post, you should identify the specific information from the CountryManager Simulation Case (i.e., page, table number, column heading) that you would use to make your evaluation.
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