Can you help me understand this Business question?
Writing requirement
This should analyze the central issue(s) or problem(s) facing the company and outline a recommended course of action and/or solution. You should use the suggested study questions as a guide in developing your analysis. Please be specific in your analysis and use facts from the case, where necessary, to support your argument. Using facts to support an argument or line of analysis is different from simply summarizing the case or "re-hashing" case facts. There is no need for case summary.
Use multiple resources and cite.
The assignment
Use the alignment framework and the analytical questions shown in the guided analysis specifically to analyze the situation facing Alison and to structure your analysis.