Customer buying criteria capsim

High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average

Sales $31,449 $68,809 $45,913 $80,152 $41,262 $48,168 $52,626

Profit $880 $6,002 $3,259 $8,211 $3,031 $3,279 $4,110

Contribution Margin

23.9% 27.4% 27.3% 29.4% 29.2% 28.5% 27.6%

Emergency Loan $8,375 $0 $0 $0 $0 $0 $0

Stock Price $9.09 $22.09 $16.65 $27.95 $15.32 $18.62 $18.29

Market Share 10.0% 21.8% 14.5% 25.4% 13.1% 15.3% 16.7%

Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria

Low Tech

Customer Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours

21%

Positioning Performance 5.8 Size 14.2

9%

High Tech

Customer Buying Criteria Importance

Positioning Performance 8.8 Size 11.2

33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours

13%

Perceptual Map

Performance

S iz

e

0 2 4 6 8 10 12 14 16 18 20 0

2

4

6

8

10

12

14

16

18

20

Product List

Name Pfmn. Size Reliability Age Revision Date

Able 7.6 13.6 21100 2.7 15-Aug-2020

Baker 6.5 14.1 19800 2.1 8-Mar-2020

Bold 7.1 11.7 22400 0.6 15-May-2020

Cake 5.7 14.2 17000 3.3 19-Jan-2020

Cent - - - - 7-May-2021

Daze 6.6 13.6 19500 2.1 22-Apr-2020

Dabble 8 12.4 22000 0.6 11-May-2020

Eat 6 14.4 16500 3.3 15-Jan-2020

East - - - - 16-Mar-2021

Fast 8.5 11.6 22000 1.7 14-Oct-2020

Feast - - - - 23-May-2021

Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product.

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $38.25 567 557 No $1,900 37% $350 34% 10

Baker $33.40 1,235 1,309 Yes $1,350 43% $1,350 77% 22

Bold $42.35 30 42 Yes $550 43% $550 33% 1

Cake $28.95 1,360 1,335 No $925 29% $925 56% 20

Daze $35.00 1,208 1,187 No $1,450 48% $1,450 83% 19

Eat $29.30 1,212 1,190 No $875 28% $875 54% 18

Fast $38.50 485 479 No $1,275 28% $1,500 85% 1

Low Tech Segment

Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours 21%

Positioning Performance 5.8 Size 14.2 9%

Demand Information

Market Size 6,098

Units Sold 6,098

Growth Rate 10%

Market Share

Andrews (9.3%) Baldwin (20.7%) Chester (22.3%) Digby (19.8%) Erie (19.9%) Ferris (8%)

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $38.25 255 235 No $1,900 52% $350 34% 8

Baker $33.40 428 456 Yes $1,350 47% $1,350 77% 11

Bold $42.35 283 402 Yes $550 47% $550 33% 20

Cake $28.95 226 210 No $925 30% $925 56% 5

Daze $35.00 519 477 No $1,450 53% $1,450 83% 12

Dabble $45.00 438 436 No $750 53% $750 39% 21

Eat $29.30 196 182 No $875 28% $875 54% 4

Fast $38.50 766 713 No $1,275 38% $1,500 85% 30

High Tech Segment

Buying Criteria Importance

Positioning Performance 8.8 Size 11.2 33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours 13%

Demand Information

Market Size 3,110

Units Sold 3,110

Growth Rate 20%