D1

Module 1 Discussion Forum

Discuss the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.

The required length for your original posting is 400 words, and your reply should be a minimum of 350 words.

Reply to Post

Marketers to be able to endure within the business that is competitive should try to use various marketing strategies whilst the situation and conditions within the market, often every product or solution launched by the organization have lifetime and they should proceed through various phases and the very first stage is introduction stage, a stage when the product or solution really gets launched within the market after a great amount of research and analysis, and during the time of introduction the product sales is quite low as customers might be unacquainted with the product and at the moment, marketers main motto ought to be to attract a big number of customers and to do this they could use different strategies like adverts through various networks, circulation of free examples, personal or home to home attempting to sell and in this stage what many businesses do is they set very low price compared to the rivals so that you can attract the customers and to market product sales (Claessens, 2017).

The next stage is product life cycle is the growth stage when the customers discover the product helpful and they feel pleased, the product goes into the growth stage and in this stage the product sales compared to introduction stage increases, profit increases and rivals additionally increases and so that you can contend with the rivals, marketers attempts to focus more on enhancing quality associated with the product, to make the product distinctive from other people they make an effort to include additional features,  attempts to achieve greater market by expanding their supplier networks. The next stage of the product life cycle is readiness stage and with this stage, the firms encounter maximum product sales when they don't perform some product type in the last stage called decrease stage and in this stage, they encounter really fewer product sales and earnings and with this stage marketers focus to keep costs down and costs and they stop shelling out for adverts and decrease the supplier stations too while they reach a bigger market and in this stage markers attempts to follow various strategies to prolong living associated with the product and with this stage they make an effort to enter new market portions like neighborhood organizations attempt to give attention to national market and organizations with nationwide markets consider worldwide areas (Pererva et al., 2017).

Discussion Instructions :

For each module, topics for discussion will be found in the discussion forum of the course. In-depth discussion is an essential part of online learning, and is also an important factor in your grade as well. 

 For each discussion, you are required to write an initial post (450 words) and one secondary post (350 words).  The discussion forums will be worth 40 points apiece—25 points for the initial post and 15 points for the secondary post.  For your initial post, you must have two academic peer-reviewed articles for references.  You may get them from the library.  There are directions at the top of our Moodle page showing how to utilize the library.

Grading for discussions.

• All discussions must be completed on-time and must include in-text citations and references in APA style formatting. If you do not use in-text citations or they are not in APA format you will lose 3 points.  If you do not have references or if they are not in APA format, you will lose 5 points. (You do not need citations and references for secondary posts).


• You will lose 10% based on word count if your posts are too short.  For example, your initial post is 450 words, if you have 400 words you will lose 5 points.  50 words short times 10% (50 x .10 = 5).


• If any part of your post is copied and pasted (ANY POST), you will receive a “0”.  I will not ask you about it and you will not have a chance to resubmit the post.


• If your post is late ,no points will be given for any assignment posted after the class ends.

Coping and pasting an article or copying the information and changing a word or two is not a significant post.  If you do this, you will receive a 0 for the assignment—no questions asked.