After reading the case study of Delta/Signal Corp., our team took a few main takeaways that contributed to our strategy for the simulation. First, we decided to go with economy cars as our segment due to the large market share they had. Though the market was saturated in this industry, we felt we had a stronghold to produce reliable cars with luxury features that would outlast other manufacturers because of the quality parts. We also considered longevity and fuel prices for the compact cars. As a large company, we planned to leverage our size to ensure we were manufacturing the highest quality parts at the lowest cost, evaluating outsourcing and offshore options to constantly re-assess and stay ahead of the market. Our Administrative Outsourcing Program strategy in Internal Processes was important for us to continue offering quality products at affordable prices and ensure we stayed ahead of our competitors. One of our group top priorities was customer satisfaction, while the other was training the employees properly which in turn would keep the customers satisfied. We also invested in the R&D Initiative: Wear-Resistant Parts to ensure we retained our quality reputation and invested in the Warranty Data Analysis Program to ensure we were focused in the right areas and to highlight any opportunities for quality improvement to reduce long-term expenses.
After investing heavily in the actual quality of the product, we agreed that it was important to share with the public what our company values and how we were acting upon those values. The “High Quality” Trade Marketing campaign was leveraged to not only share new information with the public, but also to encourage our happy customers to spread the word about the value we offer. The R&D Partnership Initiative was chosen to ensure we were using best practices consistently and sharing information to make our team better and positively serve the customer. For learning and growth, we selected a few initiatives based on making sure we have the right people doing the right work, that they are effectively trained, and that they have the tools they need to be successful. Consequently, we selected Employee Recruiting Initiatives because we believe that happy and well-taken-care-of employees do the best work, and that will directly impact the value and service our customers receive. IT Training: Collaborative R&D Systems was selected to improve our R&D processes and provide a better product to the customer, and R&D Equipment upgrades were made to ensure the processes surrounding manufacturing our final product were optimized and that our employees had the right tools to make their jobs easier. We focused on these strategies to ensure customer experience was at the forefront of our decision-making, and we trusted that if we made the best decisions for the customer, the company would thrive, and stock prices would follow. We took a value-based management approach in identifying the goals for the company and making business decisions to promote those metrics.