Disney erp system

Enterprise System Implementation

Memo

Walt Disney World Resorts

To: CIO

From:

CC: CMO, CFO, COO

Date:

Subject: Success Criteria for Enterprise System Implementation

The organization in this technology-oriented market without Enterprise Resource Planning is running by some software, which does not even allow customization while integration is a bigger target. To incorporate in this challenging and competitive world the companies are moving toward best ERP solutions to get the benefits i.e. SAP, Oracle, Microsoft. In case of Walt Disney World Resorts case I suggest implementation of Customer Relationship Management for certain benefits and to eliminate issues that the company are currently facing. In the gravity of this implementation here are certain success criteria in the back of my suggestion.

Criterion 1: Application Strategy

The application integration architecture is the most complete and integration solution in ERP for orchestrating agile, user friendly and user oriented business processes across all the enterprise business application. This will help the organization in:

1. Gain business and IT efficiencies

2. Increase agility which is a basic requirement in case of Walt Disney

3. Lower total cost of overall ownership

Criterion 2: Product Integration Strategy

For Tier I level organization like Walt Disney SAP provides best ERP solutions (Schickel, 1968). The product integration strategy of a solution allows a company to focus either on:

· Focusing on one product line and investing totally in that particular product line or

· Companies can focus on supporting multiple application with or without overlapping in functionality but allows the customer to chose best of if its product application

These aspects help the Walt Disney to encounter the issues in different business segments and facilitate the customer by providing friendly user application on mobiles and in booking area for receiving tickets and food items without queuing in long lines.

Criterion 3: Comprehensive CRM capabilities

A CRM is a comprehensive package in business support and facilitation from its customer data maintenance to report generation. This provides role based customer intelligence and pre-built integration. Company can develop a complete database of its valued customers and provide facilities even online to avoid the hassles. Following are certain capabilities of CRM:

· CRM with a proper training becomes a friendly intelligent system of employees that save time cost, Psychological cost, and monetary cost.

· This System also help is maintains the record of millions of customers and retrieval on just one click by unique account numbers (Moore, 1980).

Criterion 4: Web Based Application Strategy

Web based application strategy helps organization transform to gain more and valued by lowering the cost and risk. This creates integration among the business processes and application to widen the approach and access of authorized users. But the risks of cyber crime get attach with this strategy and needs a strong security wall around the system to protect from any kind of cyber attack.

Criterion 5: Training and consulting support

One very powerful and strong aspect of this ERP solution acquisition is the consulting and training (Stone, 1975). Companies can get the only required and desired kind of system that let the organization to be play within the budget and get user-friendly application. Then the major ERP solution provider conducts a proper training program for the employees to help them in understating the operation of system.

Criterion 6: Reports and order generation

One success factor of the well-developed CRM is that it can provide reports of all kind the company management needs for their use in different purposes. Also the reports can be customized and the particulars can be designed and placed as per management requirement for future use and ease of interpretation. Secondly the order and billing generation helps in time effective activity where the click and design generates the orders, memos, reports, bills, receipts and all related official documents within no time.

Criterion 7: Data safety and centrally managed

The data in a CRM is centrally managed and safe as only authorized users can access the data. This is also a satisfactory sign for the customer as their overall data with company is secure and company can also highlight this element to bring loyalty and customer satisfaction with the company. Not only for customer but for the company itself the management of the data becomes easy as the whole data is placed and managed in one place for access, interpretation, usage and processing. The log generation facility of CRM helps in fraud control and related activities.

References:

Moore, A. (1980). Walt Disney World: Bounded ritual space and the playful pilgrimage center. Anthropological Quarterly, 207-218.

Schickel, R. (1968). The Disney version: The life, times, art, and commerce of Walt Disney (p. 339). New York: Simon and Schuster.

Stone, K. (1975). Things Walt Disney never told us. Journal of American Folklore, 42-50.

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