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Under Armour Case Analysis Questions
Provide written responses for each of the questions below. You are welcome to make diagrams as needed. Your responses should be limited to a total of 2 pages (plus diagrams). Answer should be submitted to through the assignment on Canvas.
ASSIGNMENT QUESTIONS
1.
Conduct a five forces analysis placing emphasis on the strength of competitive pressures stemming from each of the forces. What major conclusions can be made about each of these forces?
2.
What is the collective strength of the five competitive forces facing Under Armour, Nike, and the Adidas Group?
3.
Does Under Armour have any core competencies and, if so, what are they?
4.
Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence?
5.
Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Under Armour is employing?
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