Enterprise rent a car target market

In addition to the actual blueprint, each student is to write a short paper (4-5 pages) that addresses each of the following topics:

(1) Introduce the organization, describe the service(s) that you blueprinted, the target market for that service, and why you selected it;

(2) Describe the four key customer actions depicted in the blueprint and discuss why you believe each is critical to a successful service experience*;

(3) Describe the four onstage employee/SST actions depicted in the blueprint and discuss why you believe each is critical to a successful service experience*;

(4) Describe the four backstage employee/SST actions depicted in the blueprint and discuss why you believe each is critical to a successful service experience*;

(5) Describe the four distinct support processes depicted in the blueprint and discuss why you believe each is critical to a successful service experience*;

(6) Describe the key elements of physical evidence depicted in the blueprint and discuss why you believe each is critical to a successful service experience*;

(7) Identify, number, and describe the two potential bottlenecks and/or failpoints;

(8) Propose possible solutions/alternatives to address each bottleneck and/or failpoint;

(9) Discuss how a service blueprint might be used by an organization to make decisions with regard to marketing, human resource management, and operations;

(10) Think about your service process beyond your specific organization. Discuss what generally creates customers’ most negative experiences (for example: emotional hot spots, irritations, frustrations, time wasted, delays, etc.) for this service process.