Examples of population focused social marketing interventions

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Before using these tips, please ensure you are enrolled in Version 4 of C229. If you are in C229 V3, please see the folder for C229 V3 for tips.

A. Time Log- Information at the end of this document.

B. Problem Description- See instructions in Task Stream. Include all seven of the required components.

C. Health Inequity/Disparity—Health inequities are imbalances of service, physical/environmental/social conditions and resources within your community experienced by community members. Think about your general population and population(s) at risk related to your health concern. Are all groups in your community the same? Are there populations in the community who are unable to access services or goods or healthy physical/social environments? What kinds of barriers are preventing them? Education (health literacy)? Lack of public access? Lack of income? Lack of transportation? Lack of health insurance? Misaligned public funding or policy? Geography or environment? Cultural traditions or behaviors? Other social determinants of health? These inequities may not be apparent to you until you are well into logging your hours but you should be vigilant and looking out for these gaps in your community services and resources and other health determinants throughout your field experience.

C1. Data to Support Inequity/Disparity- A health disparity is the statistical manifestation of these health inequities. As defined by the National Institutes of Health (NIH), “Health disparities are differences in the incidence, prevalence, mortality, and burden of diseases and other adverse health conditions that exist among specific population groups in the United States.”

C2. Primary Community and Prevention Resources- discuss in detail the primary community and prevention resources currently in place to address the health concern.

C3. Underlying Causes- discuss the underlying causes of the health concern.

D. Evidence-Based Practice (see Lesson 4 in your COS)

D1. Identification of Data- use data from the local, state, and national level.

E1. Social Media Campaign Objective- The diagnosis is the biggest gap you found in your community in relation to your topic. Where is your community missing the mark? The outcome/goal is the overall goal for your plan (i.e. In five years the rate of _____ will be reduced by______). You can use HP 2020 to help facilitate this goal.

E2. Social Marketing Interventions – Lesson 5.2 in your COS is a great place to read about social media campaign ideas in healthcare- you will need two population focused interventions.

· Hold online Webinars

· Blogs, YouTube, Twitter, Facebook, Fickr

· Promote social media campaign contests

· Create an E-card campaign

· Examples:

· https://www.goredforwomen.org/about-heart-disease/heart-disease-news/go-red-women-valentines-day-e-cards/

· https://tools.cdc.gov/ecards/

E2a. Rationale- Example: population focused

Webinars and contests help to engage people making them active participants in their own health. These methods facilitate information exchange and feedback. They also provide incentives such as the contest rewards. Must relate to E2 interventions.

E3. Social Media Platforms- Lesson 5.2 in your COS is a great place to read about social media campaign ideas in healthcare

· Online Webinars—FreeConferenceCall.com, Adobe, etc…

· Blogs, YouTube, Twitter, Facebook, Fickr

· E-cards

· Examples:

· https://www.goredforwomen.org/about-heart-disease/heart-disease-news/go-red-women-valentines-day-e-cards/

· https://tools.cdc.gov/ecards/

E3a. Benefits of Social Media Platform- Discuss in detail the benefits of each social media platform you have chosen and how that will be relevant to the preventive topic. (5.1 in COS).

F. Benefit to Target Population- Benefit to Target Population- Clearly describe your target population. You will assess who, among your target population, has a disproportionate impact of the problem. So ask yourself, who among the target population has an especially negative impact as compared to others. Discuss the benefits for that population that you will include in your message. (5.1 Value of Social Media).

G. Best Practices for Social Media- (5.1 Best Social Media Campaigns, 5.2 Social Media Tool Kit)

H1. Stakeholder Roles and Responsibilities- Remember to rely on community partners to help achieve your goal and interventions.

H2. Potential Partnerships- Partnerships are often formed with the same entities that are Key Stakeholders. Example: “…form a partnership with the local healthcare providers such as physician groups or hospitals as they have greatest potential to provide useful input, funding and referrals to the campaign.”

H3. Implementation Timeline- Timeline: One week for initial sharing; attend monthly Board meetings as allowed to the public at least every 6 months, sharing information gathered. Volunteer for service on Boards where the public is allowed.

Timeline

When would you plan on reaching your objectives? When would you plan on doing different nursing interventions? When would you expect results?

H4. How to Evaluate Effectiveness- Example: After a period of time such as six months or one year we would re-survey using the same format and the same questions as the initial SurveyMonkey (www.surveymonkey.com) with a few adjustments such as “do you use the Community Walking Park” as opposed to “would you use” with a comparable population. Once the data is received it will be analyzed and trends compared.

H4a. Measurable Tools- Measurement example: “… measure the success of this objective by comparing pre-campaign data statistics with post-campaign survey statistics.”

H5. Cost of Implementation- Example: The associated cost for the campaign will be related to salaries for work hours allocated to planning, implementation and evaluation. More specifically work hours such as time spent on meetings, surveys, special events, informational classes and administration of social media content.

I. Reflection on Social Media Marketing- See rubric.

I1. Reflection on Future Nursing Practice- Reflect on how your social media campaign can apply to future nursing practice. How might you use this for future healthcare events? How might you use your campaign for future health promotions? How might it expand in influence and impact nursing in general?

J. See Rubric.

K. See Rubric.

Field hours and time log:

You must have a total of 90 hours.

For unregulated states: You will have 45 hours from your L114 or C228 simulation course:

· Sentinel City 40 hours

· Bentonville 5 hours

If you are a California student: CONTACT your clinical instructor to discuss field hour requirements – you will have 25 hours from your L114 or C228. For C229 you are required to complete an additional 65 hours.

Getting started - you may log as follows:

Windshield survey/community assessment (see COS sections 1-4 to find the links for the worksheets and information about how to do this for your county) – 5 hours.

Once you have developed your 10 or so open ended interview questions:

Small group discussions – for general community members (i.e. parents, coworkers, friends/family, neighbors, and the homeless) – accumulate a max of 5 hours (to assess for behaviors/attitudes within the community). You will need one person to agree to serve as the contact person for those hours on your time log.

The remainder of your well-rounded field experience –the focus of the fieldwork should be how local professionals, individuals, agencies/experts are impacting groups/populations of people – 35 hours.