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In the below mentioned sections, you have to write about only section 4 i.e. body. And in that, last three parts i.e. assumptions, data analysis & preferred alternative with rationale. Total word count should be atleast 2500.
The group case report is a critical reflection of the disruptive innovation strategies (See HBR readings on LMS for disruptive innovation) of the Patanjali Ayurved brand (https://www.patanjaliayurved.net/), the origin of entrepreneurial and marketing ideas and opportunities and the leadership mindset that is often a characteristic of a marketing leader. The report can be based on desk research, secondary research and primary research (i.e. ethnographic and netnographic observation only). Your first task is to provide a critical review of the Patanjali Ayurved brand. Your critical review is based on synthesising readings from peer-reviewed academic journals, relevant databases, industry and government reports, websites and newspaper articles. Your second task is to analyse consumer insights about this brand and requires you to gather observational findings. Below is the marking rubric for the case report:
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