EntrepreneurialNetworkingTopic 12
Networking is a business tool that plays a very significant role for the entrepreneur’s success." knowing the right people at the right time at the right place with the right cost“Networking is both an outcome of a past relationship strategy and a resource for future strategy.Networking:
Advantages Of Having GoodNetworking:(1) Accessibility -Networking is very important for the entrepreneur to gain either tangible or intangible resources directly or indirectly. (2) Reputation -Reputation refers to the ability of entrepreneurs to exercise leadership or to influence the decision making of other network members, based on the expertise that they have.(3) Expectations -These can both facilitate and restrict the freedom of the company’s actions.
What Is Strategic Networking?Being a strategic entrepreneur is to envision the future and take the necessary steps to create that future.Strategic networking, then, is gaining clarity on an entrepreneur’s goals and objectives to be achieved in running the business by utilisingtheir interaction with others and determining the best action that should be takenEntrepreneurs need to find ways and means to create good networking and gain maximum benefit from it.Networking should be one of the core marketing tactics of most independent professionals and small business owners.Entrepreneurs may use client-centrednetworking to lessen their reliance on cost and time in getting and distributing information.