Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Gopro case study pdf

19/03/2021 Client: saad24vbs Deadline: 10 Days

Page 1 of 4

MNG91002 – Entrepreneurship

Session 1, 2019

Assignment 2: GoPro

Core Information:

Due: Before 11:00 pm, Monday 20th May 2019

Weighting: 40%

Individual/Group Individual Assignment

Word limit: 2000 words in total (plus or minus 10%)

Aim

The following questions are all based on the GoPro case study published in the Forbes Magazine. Basing your

arguments on the topics that you have studied throughout the unit, write a report addressing all of the

following questions. The report/questions will cover both aspects of the unit.

Assignment structure and marking allocation

Part A

Entrepreneurship (25 marks)

Question 1: Whilst Nick Goodman was confident that his business idea for a cinema-grade mini camera could

ultimately lead to success, he did initially question his ability to bring his product to market ie. ‘He gave himself

four years to make it work before he would drop his idea and enter the workforce’. Therefore, it is clear that

there is a ‘dark side’ of entrepreneurship. Discuss three major traits that are associated with the dark side of

entrepreneurship. Justify your response with reference to academic sources (e.g. academic journal articles,

textbooks, etc.). (10 marks)

Question 2: Peter Drucker, a leading scholar in the fields of entrepreneurship and marketing, is cited in your

unit material numerous times. When speaking of entrepreneurship, Drucker once stated: ‘Most of what you

hear about entrepreneurship is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do with

genes. It’s a discipline and like any discipline it can be learnt’.

What evidence exists in the GoPro case study that supports and/or refutes this statement? Ensure your

argument(s) are developed through direct reference to concepts, tools and techniques evident in the unit

material. (15 marks)

Page 2 of 4

Part B

Marketing and Strategic Planning (60 marks)

You will note that the case study article is dated late 2014. Much has changed in the action camera industry,

including the development of higher resolution smart phone cameras, now capable of capturing 4K video

footage. Therefore it is expected that you review more recent activities and outcomes for the GoPro company

when attempting to answer the following questions.

Question 1: Since the publication of the case in 2014, how has GoPro gained a competitive advantage from

their marketing processes? Provide a theoretical analysis of the reasons for the achievement of this advantage.

Draw on other recent resources when justifying your analysis (30 marks)

Question 2: The GoPro case study specifically identifies future threats to the company’s strategy in 2014. What

threats do you feel GoPro faces in 2019 and beyond? Provide a theoretical analysis of this threat scenario and

give recommendations on how GoPro should respond to this. (30 marks)

Academic rigour (15 marks)

This is a substantial piece of scholarly work and will require extensive engagement with both unit theory and

the case study.

• Your arguments have to be based on concepts and tools discussed in the unit and must be supported

through direct reference to academic literature (academic journal articles, academic books, etc.). Your

report will be assessed based on your ability to develop and argument supported by academic sources

(please also refer to marking criteria). Therefore, newspapers, magazines, website opinion pages or

websites like Wikipedia etc. are certainly not acceptable as foundation for your arguments. All sources

must be properly referenced.

• However, you are encouraged to undertake further research on GoPro to gain a deeper understanding of

the case (e.g. financials, company vision and mission statements, investor relations, etc.). The GoPro

website and other trustworthy non-academic sources are acceptable in this context and this context only. If

you use further information for the case study, make sure you reference your sources correctly. If you are

unsure whether your sources are appropriate, seek your tutor’s advice.

• Assignments strictly have to be within the word limit (-/+ 10 %)

Page 3 of 4

MNG91002 – Entrepreneurship (Session 1, 2019)

Assignment 2: Report – GoPro

Ratings and Comments According to Criteria Mark

Executive Summary

and Introduction

Provides a properly constructed and correct length executive summary:

Excellent Very Good Good Satisfactory Needs Development Poor

The executive summary provides a brief overview of the purpose of the report and an effective summary of

its content:

Excellent Very Good Good Satisfactory Needs Development Poor

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Assignment Helper
Homework Guru
Premium Solutions
Coursework Help Online
Assignment Hub
Academic Master
Writer Writer Name Offer Chat
Assignment Helper

ONLINE

Assignment Helper

I have read your project details. I can do this within your deadline.

$70 Chat With Writer
Homework Guru

ONLINE

Homework Guru

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$88 Chat With Writer
Premium Solutions

ONLINE

Premium Solutions

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$21 Chat With Writer
Coursework Help Online

ONLINE

Coursework Help Online

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$123 Chat With Writer
Assignment Hub

ONLINE

Assignment Hub

I have read and understood all your initial requirements, and I am very professional in this task.

$90 Chat With Writer
Academic Master

ONLINE

Academic Master

I will cover all the points which you have mentioned in your project details.

$90 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Ka of an indicator lab report answers - Believe lin marsh karaoke - Among us hack download - Oxidation number of al2 so4 3 - System analysis - HS 2200 Social Welfare - Welsh amateur boxing association - Thread 1 & 2 (180 words each) ( No plags) - Ernest van den haag on deterrence and the death penalty - Written Assignment #1: How to stop losing your employees - Excel guided project 1 3 - Food safety policy ppt - Where does santa claus live - Credit card size in pixels photoshop - Acts Flow Chart - Capstone assignment - Topic sentence worksheet with answers - Cmgt 545 question - CYPRODEV612 - Research Paper - Job desk sales engineer - Assignment and Essay Help For Students - Discussion - Chorion function in humans - I posted earlier but did not respond because I thought i would be able to complete it. I am unable to get done by midnight pacific time. Can someone please help and get this done by midinight today? - The curious researcher 9th edition pdf - Nasw code of ethics pdf 2017 - Write 19 20 as a decimal - Week 5 reading research literature graded - How to cite jasp software - Types of ethnic restaurants - Carolina biological supply company worksheet answers - Non inverting amplifier gain - Class One: Part Two - Peter hockley speech pathologist - +91/*///9928097710 lovE maRRiaGE specialist Astrologer in IndORE , lucknOw - Bach's cantata no 140 is an intricate reconstruction of a - Series and parallel circuits lab report answers - How to add degrees minutes and seconds - Producers consumers and decomposers - Social Problems 2 Pages - How to cite a 10k report apa - Current Event - Local Issue - Discussion - Rowcroft hospice furniture shop - Instructions that tell the computer what to do - How to find the endpoint when given the midpoint - The traditional square of opposition - Wk 1 - Apply: Statistics Analysis - Ben and jerry's funky monkey - Cyber Security - What distance is venus from the sun - Economists use some familiar terms in specialized ways - Angle of 6 sided polygon - Asian cultural traditions heinz pdf - Information systems in organisations assignment - Pricing strategy of nestle chocolates - 25 degree rule planning - Films for the humanities & sciences - 6 pages - Read the article and answer the 2 questions - Reply 1 INF - Operations consulting tool kit - How to write a personal recount - Quinonoid theory of acid base indicator - Professional investment services pty ltd - Sarbanes oxley act section 201 - Communication in nursing leadership and management - Aps 6 work level standards - Discussion response - Galvanic cell and electrolytic cell lab report - Six factors that distort performance appraisals - 2.05 bill of rights email - Excel financial modelling - Naplan stimulus persuasive writing - Precision engineered amino 1500mg 150 tablets - Bachelor of laws course map deakin - Assignment 3: Identify 15 research references - How to select cells a3 through f3 in excel - Worm and distributed denial of service ddos agent infestation - Five jobs are waiting to be processed - High voltage capacitor divider - Xenonstack wikipedia - Short Paper - Can you make your own coat of arms - Tcu early action deadline - Del lago partners v smith - Raised alt gp notebook - Mcdonalds resource based view analysis - 3a seascape view sellicks beach - Article question and answer - Activity 1 bony landmark analysis answers - Nurs 6512 final exam - Cowell v corrective services commission - QUALITATIVE And QUANTITATIVE Journal Article (1 Paper Each) - Jasmine mans february 14 lyrics - Acid and base titration discussion - Asme y14 24 1999 - Financial management assessment - Toy swot analysis