Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Hailing a new era haier in japan

13/11/2021 Client: muhammad11 Deadline: 2 Day

Hailing a New Era: Haier in Japan – Case Summary

Founded in 1984 by Zhang Ruimin, current CEO of the company, Haier has quickly grown from a small refrigerator plant in Qingdao, China, to a huge global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells different home appliances which including refrigerators, air conditioners and washing machines in over 100 countries.

‘Haier has experienced four stages of expansion over the past 28 years, each representing the formulation and execution of different strategies: brand building (1984-1991), diversification (1991-1998), internationalization (1998-2005) and developing a global brand (2006-now)”. (e-text PC2-11)

Haier was in financial distress and lacked basic standards and procedures needed to stay in business. Workers were known to even steal from the plant or would not show up for work. Zhang Ruimin had to redefine the rules at Haier so that its employees would have proper conduct at their place of work. These new rules (there were #13 of them) had to come into play because he had acquired a business that had fierce competition from over 300 local refrigerator plants. Haier believed that they needed to make products with the highest quality possible. And to prove their commitment, Mr. Zhang once personally pulled 76 refrigerators that needed to be fixed and smashed them in public. His action proved how far he was willing to go to manufacture a high quality product, and it is still talked about today.

During Haier’s diversification period in 1991 through 1998, they adopted a stunned-fish tactic to diversify its product lines. With this diversification they would use these acquisitions for their product growth, because the technology was available but these 20 companies did not perform well due to weak management. “They also added a substantial number of workers with different profiles and who used different forms of work organization”. (e-text pg. PC2-12) With the pressure to quickly turn around the acquired companies Haier had to develop a new workforce into its corporate culture and operation systems in short periods of time. During this time Haier started to provide their employees formal training that led to the creation of Haier’s University.

After Haier refrigerators outperformed Liebeherr’s refrigerators in a blind quality test, Haier decided to go global start with the most difficult mature markets first. They concentrated on the European and U.S. which made 3% of group sales. Then they established themselves in Asia after China joined the WTO, which allowed Haier to expand operations overseas.

The internationalization period for Haier was difficult due to the ability to effectively manage its workforce which continued to grow in their various network of foreign operations. With this growth Haier was convinced that their company needed managers from local areas to develop the sales and distribution of their organization, and to better know what customers need.

Haier’s global brand began in 2006 until now. This brand evolved and expanded into international markets and also being focused on their home markets. Haier’s strategy was to have their mainstream products become the main choice for customers in the local market. As this strategy helped Haier to grow larger through the years Mr. Zhang knew that Haier had to get onto the speedy world wide web so that they can keep up with their customer’s demand. “Recognizing the need to adapt to the Internet era with a high level of speed and responsiveness to customers, Mr. Zhang introduced a new business strategy called the Win-Win Mode of Individual -Goal Combination to (1) link each employee more closely to the clients he or she serves, and (2) satisfy clients’ specific needs by consolidation R&D, manufacturing, and marketing resources through the Internet.” (e-text PC2-13) To implement this strategy Mr. Zhang proposed reorganizing its employees into units that were self-managed. He called the units that are designed in an inverted triangle with the name, ZZJYT (jizhu jingyin ti).

Haier joined both Western management and Chinese culture to develop the ZZJYT. After a few errors were made in the beginning, but with this structure the first level would have the manufacturing, marketing, employees and R&D working with customers. With this structure there is no gap between Haier and its customers. The second level supports the first level which includes human resources, R&D, and finance support. The third level of the structure is responsible for finding and making strategic opportunities and can support the second level and facilitate resource allocation to the first level of the ZZJYT. There will be no inventory policy that requires specific planning of user resources to avoid any inventory.

Du Jingguo, started working for Haier as an engineer, but soon was promoted to president of Haier Asia International since 1985. He had left in 1998 and moved to Japan for 3 years because of family issues. While he was in Japan he learned their customs, business, and language of Japan. In 2002 Mr. Jingguo rejoined Haier’s management operations. Mr. Jingguo adopted the Japanese culture, Haier culture, and the unique local culture of Haier Japan. Jingguo paid close attention to cultural differences within the organization and made it easy for employees to communicate their concerns. Problems would arise when other cultures including the Chinese who did not have the same high standards of quality as their Japanese co-workers. “When Du first started running the Haier Sanyo joint venture, a Japanese director came to him with a provoking comment: “Each Chinese individual alone is smart and competent, but when you put two Chinese workers together, they will not be able to perform. The Japanese are different – we play collective games”. (e-text PC2-16) With this comment the director did not believe that the Chinese were strong enough to work by themselves. To communicate with the Japanese workers more effectively he divided them into 16 teams of ten with a total amount of 160 employees. With these teams every few nights he would go out for drinks with them and this helped them open up more to voice their concerns with Mr. Jingguo. One concern was about merit pay. The Japanese did not agree with receiving bonuses based on the workers contribution and not receive the same amount across the board for every employee.

Cultural Integration was an ongoing process for Haier. For example, when Haier decided to join Sanyo’s home appliances the managers figured that 30% of their employees would quit because they didn’t want to move to a Chinese company. Some Japanese workers don’t understand Mr. Zhang’s operation structure. They see it as a star. They also believed in job security, were they can be employed for life.

Even with all of these concerns Mr. Jingguo never stopped communicating with his employees about the plan, system, and prospects if they continued their employment with Haier.

Haier would have to be careful because their employees prefer Japanese bosses over Chinese bosses. And they are finding it hard to adapt to each other’s culture in the organization. Not to mention the inverted triangle. Mr. Jingguo and Haier will have to deal with this by having everyone in the organization trained at the Haier Culture University on the inverted triangle so that everyone can understand how it can help them together as a diversified international organization

Work Citied

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Accounting & Finance Mentor
Custom Coursework Service
Math Guru
Engineering Solutions
Academic Master
Phd Writer
Writer Writer Name Offer Chat
Accounting & Finance Mentor

ONLINE

Accounting & Finance Mentor

I am a PhD writer with 10 years of experience. I will be delivering high-quality, plagiarism-free work to you in the minimum amount of time. Waiting for your message.

$15 Chat With Writer
Custom Coursework Service

ONLINE

Custom Coursework Service

I am an experienced researcher here with master education. After reading your posting, I feel, you need an expert research writer to complete your project.Thank You

$48 Chat With Writer
Math Guru

ONLINE

Math Guru

I find your project quite stimulating and related to my profession. I can surely contribute you with your project.

$15 Chat With Writer
Engineering Solutions

ONLINE

Engineering Solutions

I will be delighted to work on your project. As an experienced writer, I can provide you top quality, well researched, concise and error-free work within your provided deadline at very reasonable prices.

$36 Chat With Writer
Academic Master

ONLINE

Academic Master

I am an academic and research writer with having an MBA degree in business and finance. I have written many business reports on several topics and am well aware of all academic referencing styles.

$22 Chat With Writer
Phd Writer

ONLINE

Phd Writer

This project is my strength and I can fulfill your requirements properly within your given deadline. I always give plagiarism-free work to my clients at very competitive prices.

$36 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Discussion Questions Due Tomorrow Morning - Wk 10 - Water hose projectile motion - Pien tze huang liver cancer - M7d1 Death by PowerPoint - Silver fiddle construction case study - Phi 208 week 3 discussion 1 - Unsuccessful candidates crossword clue - Pat mora gentle communion - South sydney high school - Dispersible aspirin 75mg tesco - Julian eastheimer and company - International retinal research foundation - CIS450 Assignment Mod 3: - Citadel biotic amp interfaces - Danske bank contact details - Api 526 free download - Perspex rod static electricity - Scholarly Activit Due Monday at midnight - What challenges is zappos facing - Calorimetry post lab answers - Great barrier reef biome - Ethics and Diversity - Business law - Roman numerals rules pdf - Alex sharpe's portfolio solution - Oxford phonics world 1 pdf free download - Is reaction time a systematic error - Run time error 53 file not found hsaddin - Quality improvement theory in nursing - Energy and conservation of energy worksheet - Business is a poker game and we are all bluffing - Kanji with 6 strokes - Shilow company a wholesale distributor of consumer goods - Qualitative Research - Cybersecurty - American History - Parallel and distributed database pdf - Smithville project solutions - Summary of this blessed house - Speed distance time fuel consumption - Benchmark - Hypothesis Testing - The ghetto made me do it by francis flaherty - 45 nob hill irondequoit ny 14617 - Max labs salesforce - Fathers and sons turgenev pdf - Research proposal. - Coglab 2.0 free download - Food intake 3 days sci 220 - Damage for ductile metals abaqus - Target vrio analysis - How much phenol red to add to media - Phillips exeter academy admissions - Toolstation hose tap connector - Pharmacy calculations practice test - Richard cory figures of speech - Benjamin Franklin - East west university grading system - Leading change why transformation efforts fail - Armaflex insulation thickness chart - Crestron dm tx 4k 100 c 1g wt - Emirates airlines pricing strategy - How does udp verify datagram integrity - Researchers who are studying a new shampoo formula plan - Questions about customer relationship management - Sc4730 environmental science - Homework 5 - Led beer pong table - Siemens s110 servo drive manual - Car sales system project in java - High low method questions and answers pdf - Autism alert card hampshire - Grandma's experiences leave a mark on your genes summary - Assignment 9/22/2020 - 2.1 connecting the dots piggies and pools answer key - Mba in project management syllabus pdf - Aws tco and cloud economics accreditation assessment answers - Lord of the flies discussion questions - Mass spectrometry worksheet with answers - 6 3 4 as improper fraction - Quilt of a country answers - How to make ludo game in java - Contract Law Exam - Week 2 course project proposal - Christ church academy stone - This is our story ashley elston read online - HR Assignment 9 - SOCW 6361 Week 11 Discussion 2 - Post Responses - 1.1 10 practice written assignment apex - Molar mass of ammonium dichromate - Discussion - Description of a park in winter - The book, the wealth of nations, published in the eighteenth century, emphasizes the power of - Penalty for 20km over speed limit - Cannibalization rate formula - Music as poetry assignment - Product ideas are transformed into prototypes - 4076W9D1 - Financial management practice manual - Four Acts Annotated Bibliography