Henri claude cosmetics case study

"Action Minutes"

There is a company calls Henri- Claude Cosmetics (HCC) . I have attached the details of the HCC company.There is an action minutes temple that I attached at the browse files.

As a member of the Marketing Department of HCC, write the action minutes for the brainstorming session. I wrote the answers of brain storming whic is going to be on the action minutes. The action minutes is going to have minimum 4 maximum 7 point of answers. Each points should have 3-4 sentences explanation on the discussion part.

Refer to the writing file on page 130 (action minutes page) for suggestions.

Here is the answer of:

Brainstorming session

1) Japan, Korea, Singapore, the USA, Europe, Thailand, Australia, China, Taiwan, Indonesia, Others.

2) We change the name from Physique to = My Physique

3) My physique will counter the Adolescent, 20’s, 30’s, 40’s.

4) HCC will continue to market the product from Physique to My Physique. HCC has a very knowledge of the product, so it should do better then a new company starting.

HCC will mass fragrance the product to a different ages, will price the bottle based on the size of the bottle.

5) Attached in a word page.

8) International brand ambassadors should choose active, popular young.

Special offers can include new user discounts, sample giveaways and special price (Like buy one get one free or $20 off when you buy $100)activities.

9) •We agreed to change the slogan to native language for each different country, in order to capture the customer´s attention.

•We consider that it is essential that the slogan be written in the same language to the goal market. It should be clear and understandable by in order to keep a space in the customers minds.

• Action: Marketing Department

10) It's time to manufacture the fragrance in low cost countries.

Like China, India, Bolivia,etc.

The aim is to lower product costs and better production techniques.