Assignment # 2 – Case Study Analysis Guidelines Assignment Overview This assignment will focus on the Hillberg & Berk case study. The case study analysis must be a 3-5 page report not including cover page and appendices. The report is to be written fromthe perspective of a strategic management consultant advising the senior decision maker(s) outlined in the case. Your report to the Senior Decision Maker (s) should include the following: • • • • • • • • Brief outline and explanation of the key problems, decisions or issues and why they areimportant (2.5%). Further discussion and focus on what you see as 1-2 of the priority issues facing thecompany (7.5%). Analyze these key strategic issues and support your analysis with the concepts, frameworks and other course materials (60%). This analysis should be broken downinto: o Value Chain Analysis (company & industry) o Internal Resources & Capabilities o Core Competencies and VRIO analysis A SWOT analysis of Hillberg & (5%). A discussion of any obstacles or challenges the company may face (5%). Discussion and analysis of a minimum of 2 options the organization has to address each of the key issues identified. Your discussion of the options should be based onyour previous analysis and be inclusive of the advantages and disadvantages for thecompany (10%). A set of clearly defined and actionable recommendations that Hillberg & Berk should pursue which link to your discussion and analysis (7.5%). Formatting, citations and Writing (2.5%). Guiding Questions: These questions are provided to help structure your analysis of the case – DO NOT ANSWERTHESE QUESTIONS directly in the assignment. Think about these questions as you read thecase and analyze the issues facing the company. 1. What activities or resources create value for the company or within this industry? 2. What are the supply chain issues relevant to the context of Hillberg & Berk? 3. What does a SWOT analysis reveal about the overall attractiveness of the company’s situation? 4. What recommendations would you make to the Senior Decision Maker(s) at Hilllberg& Spring 2020 1 Berk? Spring 2020 2 Deliverable Each individual is required to submit the assignment in business report format with appropriate cover page, sections and pagination to show distinct report sections, references and appendices that contain the required elements which demonstrate analysis of the fundamental issues facing the company. Any worksheets, tables / grids etc. can be included as appendices / additional pages within thereport if they are not directly relevant to the analysis. There is no requirement to use external sources of information, data, analysis, ideas and/or suggestions related to the case. Your analysis should be based on the information provided inthe case using the key course concepts and theories. Due Date: Late submissions will not be accepted without a valid reason that is in compliance with university guidelines for work submitted late. Late assignments that do not fall within the university guidelines will not be accepted without prior approval of an extension.