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This case assignment provides an opportunity to improve your analytical skills. Before you begin, make sure you’ve studied the materials in the assigned chapters thoroughly because you need to apply those concepts to your case analysis. Your assignment should include the following:
a. Title page
b. A table of content
c. Footnotes-you must link your analysis to the materials/concepts in the book. Footnotes must include page numbers.
d. The main body of the assignment should be 3 to 5 pages in length double-spaced. Use headings, sub-headings, bullets, etc. liberally for cleaner organization.
This is an open book assignment. Be sure that your analysis reflects the application of your knowledge of the assigned readings and any additional sources that you find necessary.
A.
Read case # 3 (in your textbook) “Lululemon Athletica Inc." and Perform the following analysis:
How strong are competitive forces confronting Lululemon in market for the performance-based yoga and fitness apparel? Perform the five forces analysis to support your answers.
What does your strategic group map of the performance sports apparel industry look like? Is Lululemon well positioned? Why or Why not?
What are the Key Success Factors in this industry?
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