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H&M: The Retail-Clothing Giant Answer the four discussion questions associated with the case. The questions must be answer using an essay format. Submit the paper following the guidelines of the APA including academic references as appropriate. References taken from Wikis or .com sites are not appropriate for this course. References must come from textbooks or peer-reviewed journals. Does it surprise you that the second-largest clothing retailer is selling in stores in only 54 countries plus an additional 10 countries online? Why do you think it is not covering more of the world’s countries? H&M does not own any of the factories that produce its clothes. Instead, it relies on some 1,900 factories and 900 suppliers to create what its team designed. These factories and suppliers are mostly in Europe and Asia. How can H&M ensure that its customers receive the quality expected in the clothing? H&M stresses sustainability in its promotional campaigns. How can it ensure that the working conditions are appropriate for the 1.6 million people that serve in its supplier network? Is it even H&M’s role to ensure that the working conditions and environmental impact are great in every market it engages in? If you worked for H&M, what would you suggest that it focus on to become even larger than it is now? Should it have its own factories? Should it expand to more than the 64 countries (54 with stores and 10 online) that it is in now? Should it control more of the global supply chains?
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