Quantitative And Qualitative Decision Making
Week 6, Lecture 6: Decision Analysis and Support in Organizations
Bb Discussion W6: Quantitative Analysis and Decision Making in an Organization
Preparation for Assignment 2 (Due Monday Oct-28 by 11:59pm) – Q&A
Individual Exercise: Working with the Tutorial for AD715 “Decision Trees in TreePlan”
AD 715: Quantitative and Qualitative Decision-Making
Week 6, Class 6 (10/8/2019)
Boston University MET AD715 © Dr. Zlatev, 2019
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C
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AGENDA
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Boston University MET AD715 © Dr. Zlatev, 2019 2
Week 6
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Decision making and decision analysis – an introduction
Decision making under certainty and uncertainty
Decision making under risk Q/A: Costs minimization - an example
Decision trees Q/A: Using software for payoff table and decision tree problems
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The Six Steps in Decision Making: Decision Analysis Prospective
1. Clearly define the problem at hand
2. List the possible alternatives
3. Identify the possible outcomes or states of nature
4. List the payoff (typically profit) of each combination of alternatives and outcomes
5. Select one of the mathematical decision theory models
6. Apply the model and make your decision
Step 1: Recognize the Need of a Decision
Step 2: Generate Alternative
Step 3: Assess Alternative
Step 4: Choose Among Alternatives
Step 5: Implement the Chosen Alternative
Step 6: Learn from Feedback
Decision Making
Process
The Steps in the Managerial Decision Making Process
Decision Making and Decision Analysis – An Introduction
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B 1
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Demonstration of the Decision Making Process as a Step-By-Step Analytical Approach
Step 3 – Identify possible outcomes or states of nature
• The market could be favorable or unfavorable
Step 5 – Select the decision model
• Depends on the environment and amount of risk and uncertainty
Decision Making and Decision Analysis – An Introduction
Business Running Case: Thompson Lumber Company
Step 1 – Define the problem
• Consider expanding by manufacturing and marketing a new product – backyard storage sheds
Step 2 – List possible alternatives
• Construct a large new plant
• Construct a small new plant
• Do not develop the new product line
Step 4 – List the payoffs
• Identify conditional values for the profits for large plant, small plant, and no development for the two possible market conditions
Step 6 – Apply the model to the data
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B 1
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STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($)
Construct a large plant 200,000 –180,000
Construct a small plant 100,000 –20,000
Do nothing 0 0
Decision Making and Decision Analysis – An Introduction
Business Running Case: Thompson Lumber Company
Step 3 – Identify possible outcomes or states of nature
• The market could be favorable or unfavorable
Step 2 – List possible alternatives
• Construct a large new plant
• Construct a small new plant
• Do not develop the new product line
States of Nature: Outcomes over which the decision makers has little or no control
Decision Table (Payoff Table) with Conditional Values
The easiest way to present the combination of decision alternatives, possible states of nature, and conditional values for each one of the possible decision alternatives and states of nature is called decision table or payoff table.
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B 1
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STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($)
Construct a large plant 200,000 –180,000
Construct a small plant 100,000 –20,000
Do nothing 0 0
Decision Table (Payoff Table) with Conditional Values
Decision Making and Decision Analysis – An Introduction
Business Running Case: Thompson Lumber Company
Conditional Values: Possible combination of alternatives and outcomes, also called payoffs. Payoffs can be based on money or any appropriate means of measuring benefits.
Step 4 – List the payoffs
• Identify conditional values for the profits for large plant, small plant, and no development for the two possible market conditions
Net profit of $200,000 is a conditional value because receiving the money is conditional upon both building a large factory and having a good (favorable) market
Net loss of $180,000 is a conditional value because receiving the money is conditional upon both building a large factory and having a unfavorable market
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B 1
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Types of Decision-Making Environments
• Decision making under certainty
– The decision maker knows with certainty the consequences of every alternative or decision choice
• Decision making under uncertainty
– The decision maker does not know the probabilities of the various outcomes
• Decision making under risk
– The decision maker knows the probabilities of the various outcomes
Decision Making and Decision Analysis – An Introduction
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B 1
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Decision Making Under Certainty
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Example:
You have $10,000 to invest for a one year period
Existing alternatives to invest in two equally secure and guaranteed investments: Consequences
(Return after 1 year in interest) • Alternative #1 is to open a saving account paying 4% interest $400 • Alternative #2 is to invest in a government Treasury bond paying 6% interest $600
Decision Choice: Select Alternative #2 ($600 > $400)
The decision makers know with certainty the
consequence of every alternative or decision choice
B 2
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Decision Making Under Uncertainty
Criteria for making decisions under uncertainty
1. Maximax (optimistic)
2. Maximin (pessimistic)
3. Criterion of realism (Hurwicz)
4. Equally likely (Laplace)
5. Minimax regret
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B 2
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Optimistic Used to find the alternative that maximizes the maximum payoff – maximax criterion
– Locate the maximum payoff for each alternative
– Select the alternative with the maximum number
STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($)
MAXIMUM IN A ROW ($)
Construct a large plant
200,000 –180,000 200,000
Construct a small plant
100,000 –20,000 100,000
Do nothing 0 0 0
Maximax Decision
Maximax
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STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($)
MINIMUM IN A ROW ($)
Construct a large plant
200,000 –180,000 -180,000
Construct a small plant
100,000 –20,000 -20,000
Do nothing 0 0 0
Maximin
Business Running Case: Thompson Lumber Company
Maximin Decision
Used to find the alternative that maximizes the minimum payoff – maximin criterion
– Locate the minimum payoff for each alternative
– Select the alternative with the maximum number
Pessimistic
Decision Making Under Uncertainty Maximax Decision Maximin Decision
B 2
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Criterion of Realism (Hurwicz)
Often called weighted average
– Compromise between optimism and pessimism
– Select a coefficient of realism ɑ, with 0 ≤ a ≤ 1
a = 1 is perfectly optimistic
a = 0 is perfectly pessimistic
– Compute the weighted averages for each alternative
– Select the alternative with the highest value
Weighted average = (best in row) + (1 – )(worst in row)
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For the large plant alternative using ɑ = 0.8
(0.8)(200,000) + (1 – 0.8)(–180,000) = 124,000
For the small plant alternative using ɑ = 0.8
(0.8)(100,000) + (1 – 0.8)(–20,000) = 76,000
STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($)
CRITERION OF REALISM
(a = 0.8) $
Construct a large plant
200,000 –180,000 124,000
Construct a small plant
100,000 –20,000 76,000
Do nothing 0 0 0
Criterion of Realism Decision
Realism
Business Running Case: Thompson Lumber Company
Decision Making Under Uncertainty Criterion of Realism Decision B 2
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STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($)
ROW AVERAGE ($)
Construct a large plant
200,000 –180,000 10,000
Construct a small plant
100,000 –20,000 40,000
Do nothing 0 0 0
Equally Likely (Laplace)
Considers all the payoffs for each alternative
– Find the average payoff for each alternative
– Select the alternative with the highest average
Equally Likely Decision
Equally likely
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Decision Making Under Uncertainty
Business Running Case: Thompson Lumber Company
Equally Likely DecisionB 2
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Minimax Regret
Based on opportunity loss or regret The difference between the optimal profit and actual payoff for a decision
1. Create an opportunity loss table by determining the opportunity loss from not choosing the best alternative
2. Calculate opportunity loss by subtracting each payoff in the column from the best payoff in the column
3. Find the maximum opportunity loss for each alternative and pick the alternative with the minimum number
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Decision Making Under Uncertainty
STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($)
Construct a large plant
200,000 - 200,000 0 – (–180,000)
Construct a small plant
200,000 - 100,000 0 – (–20,000)
Do nothing 200,000 - 0 0 - 0
STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($)
Construct a large plant
0 180,000
Construct a small plant
100,000 20,000
Do nothing 200,000 0
Business Running Case: Thompson Lumber Company Determining Opportunity Losses Opportunity Loss Table
STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($)
MAXIMUM IN A ROW
($)
Construct a large plant
0 180,000 180,000
Construct a small plant
100,000 20,000 100,000
Do nothing 200,000 0 200,000
Minimax Decision Using Opportunity Loss
Minimax
Minimax Regret Decision (Opportunity Loss)
B 2
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Decision Making Under Risk
Expected Monetary Value (EMV)
When there are several possible states of nature and the probabilities associated with each possible state are known
– Most popular method – choose the alternative with the highest expected monetary value (EMV)
EMV(alternative) = X iP(X i )å where
Xi = payoff for the alternative in state of nature i
P(Xi) =probability of achieving payoff Xi (i.e., probability of state of nature i)
∑ = summation symbol
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Expanding the equation
EMV (alternative i) = (payoff of first state of nature) x (probability of first state of nature) + (payoff of second state of nature) x (probability of second state of nature) + … + (payoff of last state of nature) x (probability of last state of nature)
EMVB 3
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• Each market outcome has a probability of occurrence of 0.50
• Which alternative would give the highest EMV?
EMV (large plant) = ($200,000)(0.5) + (–$180,000)(0.5)
= $10,000
EMV (small plant) = ($100,000)(0.5) + (–$20,000)(0.5)
= $40,000
EMV (do nothing) = ($0)(0.5) + ($0)(0.5)
= $0
Business Running Case: Thompson Lumber Company (EMV)
STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($) EMV ($)
Construct a large plant
200,000 –180,000 10,000
Construct a small plant
100,000 –20,000 40,000
Do nothing 0 0 0
Probabilities 0.5 0.5
Decision Table with Probabilities and EMVs
Best EMV
Decision Making Under Risk
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EMVB 3
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Expected Value of Perfect Information (EVPI)
EVPI places an upper bound on what you should pay for additional information
EVwPI is the long run average return if we have perfect information before a decision is made
EVwPI = ∑(best payoff in state of nature i) (probability of state of nature i)
Decision Making Under Risk
Expanded EVwPI becomes EVwPI = (best payoff for first state of nature) x (probability of first state of nature) + (best payoff for second state of nature) x (probability of second state of nature) + … + (best payoff for last state of nature) x (probability of last state of nature)
EVPI = EVwPI – Best EMV and
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EVPIB 3
Boston University MET AD715 © Dr. Zlatev, 2019
• Scientific Marketing, Inc. offers analysis that will provide certainty about market conditions (favorable)
• Additional information will cost $65,000
Business Running Case: Thompson Lumber Company (EVPI)
STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($) EMV ($)
Construct a large plant
200,000 –180,000 10,000
Construct a small plant
100,000 –20,000 40,000
Do nothing 0 0 0
Probabilities 0.5 0.5 With Perfect Information 200,000 0 100,000
Decision Table with Perfect Information
Best EVwPI
Best EMV The maximum EMV without additional information is $40,000
EVwPI = $200,000 x 0.5 + $0 x 0.5 = $100,000
where $200,000 is best payoff for first state of nature
$0 is the best payoff for second state of nature
EVPI = EVwPI – Best EMV = $100,000 - $40,000 = $60,000
Therefore, the maximum Thompson should pay for the additional information is $60,000
SOLUTION: Thompson should not pay $65,000 for this information
Should Thompson Lumber purchase the information?
Decision Making Under Risk
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EVPIB 3
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Expected Opportunity Loss
Expected opportunity loss (EOL) is the cost of not picking the best solution
– Construct an opportunity loss table
– For each alternative, multiply the opportunity loss by the probability of that loss for each possible outcome and add these together
– Minimum EOL will always result in the same decision as maximum EMV
– Minimum EOL will always equal EVPI
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Decision Making Under Risk
Business Running Case: Thompson Lumber Company
EOL (large plant) = (0.50)($0) + (0.50)($180,000) = $90,000
EOL (small plant) = (0.50)($100,000) + (0.50)($20,000) = $60,000
EOL (do nothing) = (0.50)($200,000) + (0.50)($0) = $100,000
STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($)
EOL
($)
Construct a large plant
0 180,000 90,000
Construct a small plant
100,000 20,000 60,000
Do nothing 200,000 0 100,000 Opportunity Loss Table
Probabilities 0.5 0.5
Best EOL
EOL Table
EOL (Expected Opportunity Loss)
B 3
Boston University MET AD715 © Dr. Zlatev, 2019
EMV & Sensitivity Analysis
EMV(large plant) = $200,000P – $180,000)(1 – P)
= $200,000P – $180,000 + $180,000P
= $380,000P – $180,000
If P = 1 then EMV = $380,000x1 - $180,000 = $200,000
If P = 0 then EMV = $380,000x0 - $180,000 = -$180,000
EMV(small plant) = $100,000P – $20,000)(1 – P)
= $100,000P – $20,000 + $20,000P
= $120,000P – $20,000
If P = 1 then EMV = $120,000x1 - $20,000 = $100,000
If P = 0 then EMV = $120,000x0 - $20,000 = -$20,000
EMV(do nothing) = $0P + 0(1 – P)
= $0 20
Decision Making Under Risk EMV & Sensitivity Analysis
$300,000
$200,000
$100,000
0
–$100,000
–$200,000
EMV Values
EMV (large plant)
EMV (small plant)
EMV (do nothing)
Point 1
Point 2
.167 .615 1
Values of P
Business Running Case: Thompson Lumber Company
B 3
Boston University MET AD715 © Dr. Zlatev, 2019
Probabilities P (1-P)
EMV & Sensitivity Analysis
EMV(large plant) = $200,000P – $180,000)(1 – P)
= $200,000P – $180,000 + $180,000P
= $380,000P – $180,000
EMV(small plant) = $100,000P – $20,000)(1 – P)
= $100,000P – $20,000 + $20,000P
= $120,000P – $20,000
EMV(do nothing) = $0P + 0(1 – P)
= $0
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Decision Making Under Risk EMV & Sensitivity Analysis
$300,000
$200,000
$100,000
0
–$100,000
–$200,000
EMV Values
EMV (large plant)
EMV (small plant)
EMV (do nothing)
Point 1
Point 2
.167 .615 1
Values of P
Point 1: EMV(do nothing) = EMV(small plant) Point 2: EMV(small plant) = EMV(large plant)
0 = $120,000P - $20,000
20,000 P = ------------- = 0.167
120,000
$120,000P - $20,000 = $380,000P - $180,000
160,000 P = ------------- = 0.615
260,000
Business Running Case: Thompson Lumber Company
B 3
Boston University MET
AD715 © Dr. Zlatev, 2019
EMV & Sensitivity Analysis
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Decision Making Under Risk EMV & Sensitivity Analysis
$300,000
$200,000
$100,000
0
–$100,000
–$200,000
EMV Values
EMV (large plant)
EMV (small plant)
EMV (do nothing)
Point 1
Point 2
.167 .615 1
Values of P
Business Running Case: Thompson Lumber Company
BEST ALTERNATIVE RANGE OF P VALUES
Do nothing Less than 0.167
Construct a small plant 0.167 – 0.615
Construct a large plant Greater than 0.615
CONCLUSIONS:
B 3
Boston University MET AD715 © Dr. Zlatev, 2019
Problem (Text, p.p.75 - 77):
A department will be signing three year lease for a new copy machine and three different machines are being considered
• For each of the machines, there is a monthly fee (incl. monthly fee & charge per each copy)
• The department has estimated that the number of copies/Mo could be 10,000 or 20,000 or 30,000
• The monthly cost for each machine based on the offers and the three levels of activities is shown in the table below
Which machine should be selected?
10,000 COPIES PER MONTH
20,000 COPIES PER MONTH
30,000 COPIES PER MONTH
Machine A 950 1,050 1,150
Machine B 850 1,100 1,350
Machine C 700 1,000 1,300
TABLE 3.12 – Payoff Table
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Q/A: Costs Minimization - An ExampleB 3
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10,000 COPIES PER
MONTH
20,000 COPIES PER
MONTH
30,000 COPIES PER
MONTH
BEST PAYOFF (MINIMUM)
WORST PAYOFF
(MAXIMUM)
Machine A 950 1,050 1,150 950 1,150
Machine B 850 1,100 1,350 850 1,350
Machine C 700 1,000 1,300 700 1,300
TABLE 3.13 – Best and Worst Payoffs
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Q/A: Costs Minimization - An Example
Using Best Payoff (Minimum) vs Worst Payoff (Maximum)
Using Hurwicz criteria with 70% coefficient
For each machine
Machine A: 0.7(950) + 0.3(1,150) = 1,010
Machine B: 0.7(850) + 0.3(1,350) = 1,000
Machine C: 0.7(700) + 0.3(1,300) = 880
Weighted average =
= 0.7(best payoff) + (1 – 0.7)(worst payoff)
Decision: to select machine C based on this criterion (it has the lowest weighted average costs)
DECISIONS Criterion of Realism
B 3
Boston University MET AD715 © Dr. Zlatev, 2019
Using equally likely criteria
For each machine
Machine A: (950 + 1,050 + 1,150)/3 = 1,050
Machine B: (850 + 1,100 + 1,350)/3 = 1,100
Machine C: (700 + 1,000 + 1,300)/3 = 1,000
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Q/A: Costs Minimization - An Example DECISIONS Equally Likely Criterion
10,000 COPIES PER MONTH
20,000 COPIES PER MONTH
30,000 COPIES PER MONTH
Machine A 950 1,050 1,150
Machine B 850 1,100 1,350
Machine C 700 1,000 1,300
Decision: to select machine C based on this criterion (it has the lowest average costs)
B 3
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Using EMV Criterion USAGE PROBABILITY
10,000 0.40
20,000 0.30
30,000 0.30
Q/A: Costs Minimization - An Example DECISIONS EMV Criterion
Assumptions for probability
for the three states of nature
(based on past records)
10,000 COPIES PER
MONTH
20,000 COPIES PER
MONTH
30,000 COPIES PER
MONTH EMV
Machine A 950 1,050 1,150 1,040
Machine B 850 1,100 1,350 1,075
Machine C 700 1,000 1,300 970
With perfect information 700 1,000 1,150 925
Probability 0.4 0.3 0.3
TABLE 3.14 Expected Monetary Values and Expected Value with Perfect Information
Decision: to select machine C based on this criterion (it has the lowest EMV)
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B 3
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Using EVPI & Expected Opportunity Loss Criterion
Q/A: Costs Minimization - An Example DECISIONS EOL Criterion
10,000 COPIES PER
MONTH
20,000 COPIES PER
MONTH
30,000 COPIES PER
MONTH EMV
Machine A 950 1,050 1,150 1,040
Machine B 850 1,100 1,350 1,075
Machine C 700 1,000 1,300 970
With perfect information 700 1,000 1,150 925
Probability 0.4 0.3 0.3
TABLE 3.14 Expected Monetary Values and Expected Value with Perfect Information
EVwPI = $925
Best EMV without perfect information= $970
EVPI = 970 – 925 = $45
Decision: to select machine C based on the minimax regret criterion (it has the minimum of the maximum)
10,000 COPIES PER
MONTH
20,000 COPIES PER
MONTH
30,000 COPIES PER
MONTH MAXIMUM EOL
Machine A 250 50 0 250 115
Machine B 150 100 200 200 150
Machine C 0 0 150 150 45
Probability 0.4 0.3 0.3
TABLE 3.15 – Opportunity Loss Table Decision: to select machine C based on the EOL criterion (it has the lowest expected opportunity loss)
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B 3
Boston University MET AD715 © Dr. Zlatev, 2019
Decision Trees
Any problem that can be presented in a decision table can be graphically represented in a decision tree
– Most beneficial when a sequence of decisions must be made
– All decision trees contain decision points/nodes and state-of-nature points/nodes
– At decision nodes one of several alternatives may be chosen
– At state-of-nature nodes one state of nature will occur
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1. Define the problem
2. Structure or draw the decision tree
3. Assign probabilities to the states of nature
4. Estimate payoffs for each possible combination of alternatives and states of nature
5. Solve the problem by computing expected monetary values (EMVs) for each state of nature node
Five Steps of Decision Tree Analysis
B 4
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Structure of Decision Trees
• Trees start from left to right
• Trees represent decisions and outcomes in sequential order
• Squares represent decision nodes
• Circles represent states of nature nodes
• Lines or branches connect the decisions nodes and the states of nature
Decision Trees
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B 4
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Thompson’s Decision Tree
Favorable Market
Unfavorable Market
Favorable Market
Unfavorable Market
1
Construct
Small Plant 2
FIGURE 3.2
A Decision Node
A State-of-Nature Node
Decision Trees
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STATE OF NATURE
ALTERNATIVE FAVORABLE MARKET ($)
UNFAVORABLE MARKET ($)
Construct a large plant 200,000 –180,000
Construct a small plant 100,000 –20,000
Do nothing 0 0
Decision Table (Payoff Table) with Conditional Values
Business Running Case: Thompson Lumber Company
B 4
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Favorable Market
Unfavorable Market
Favorable Market
Unfavorable Market
1
Construct
Small Plant 2
Alternative with best EMV is selected
FIGURE 3.3
EMV for Node 1 = $10,000
= (0.5)($200,000) + (0.5)(–$180,000)
EMV for Node 2 = $40,000
= (0.5)($100,000) + (0.5)(–$20,000)
Payoffs
$200,000
–$180,000
$100,000
–$20,000
$0
(0.5)
(0.5)
(0.5)
(0.5)
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Thompson’s Decision Tree
Decision Trees
Business Running Case: Thompson Lumber Company
B 4
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Thompson’s Complex Decision Tree
First Decision Point
Second Decision Point
Favorable Market (0.78)
Unfavorable Market (0.22)
Favorable Market (0.78)
Unfavorable Market (0.22)
Favorable Market (0.27)
Unfavorable Market (0.73)
Favorable Market (0.27)
Unfavorable Market (0.73)
Favorable Market (0.50)
Unfavorable Market (0.50)
Favorable Market (0.50)
Unfavorable Market (0.50) Small
Plant
No Plant
6
7
Small
Plant
No Plant
2
3
Small
Plant
No Plant
4
5
1
Payoffs
–$190,000
$190,000
$90,000
–$30,000
–$10,000
–$180,000
$200,000
$100,000
–$20,000
$0
–$190,000
$190,000
$90,000
–$30,000
–$10,000
FIGURE 3.4
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Decision Trees
Business Running Case: Thompson Lumber Company
Thompson’s Complex Decision Tree
B 4
Boston University MET AD715 © Dr. Zlatev, 2019
1. Given favorable survey results EMV(node 2) = EMV(large plant | positive survey)
= (0.78)($190,000) + (0.22)(– $190,000) = $106,400
EMV(node 3) = EMV(small plant | positive survey)
= (0.78)($90,000) + (0.22)(– $30,000) = $63,600
EMV for no plant = – $10,000
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Decision Trees
Business Running Case: Thompson Lumber Company
2. Given negative survey results EMV(node 4) = EMV(large plant | negative survey) = (0.27)($190,000) + (0.73)(– $190,000) = – $87,400
EMV(node 5) = EMV(small plant | negative survey)
= (0.27)($90,000) + (0.73)(– $30,000) = $2,400
EMV for no plant = – $10,000
Thompson’s Complex Decision Tree
B 4
Boston University MET AD715 © Dr. Zlatev, 2019
3. Expected value of the market survey EMV(node 1) = EMV(conduct survey) = (0.45)($106,400) + (0.55)($2,400)
= $47,880 + $1,320 = $49,200
4. Expected value no market survey EMV(node 6) = EMV(large plant) = (0.50)($200,000) + (0.50)(– $180,000) = $10,000
EMV(node 7) = EMV(small plant)
= (0.50)($100,000) + (0.50)(– $20,000) = $40,000
EMV for no plant = $0
The best choice is to seek marketing information
Decision Trees Thompson’s Complex Decision Tree
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Business Running Case: Thompson Lumber Company
B 4
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FIGURE 3.5 First Decision Point
Second Decision Point
Favorable Market (0.78)
Unfavorable Market (0.22)
Favorable Market (0.78)
Unfavorable Market (0.22)
Favorable Market (0.27)
Unfavorable Market (0.73)
Favorable Market (0.27)
Unfavorable Market (0.73)
Favorable Market (0.50)
Unfavorable Market (0.50)
Favorable Market (0.50)
Unfavorable Market (0.50) Small
Plant
No Plant
6
7
Small
Plant
No Plant
2
3
Small
Plant
No Plant
4
5
1
Payoffs
–$190,000
$190,000
$90,000
–$30,000
–$10,000
–$180,000
$200,000
$100,000
–$20,000
$0
–$190,000
$190,000
$90,000
–$30,000
–$10,000
$ 4
0 ,0
0 0
$ 2
,4 0
0 $
1 0
6 ,4
0 0
$ 4
9 ,2
0 0
$106,400
$63,600
–$87,400
$2,400
$10,000
$40,000
Decision Trees Thompson’s Complex Decision Tree
35
Business Running Case: Thompson Lumber Company
B 4
Boston University MET AD715 © Dr. Zlatev, 2019
Expected Value of Sample Information
Thompson wants to know the actual value of doing the survey
= (EV with SI + cost) – (EV without SI)
EVSI = ($49,200 + $10,000) – $40,000 = $19,200
EVSI = – Expected value
with sample information
Expected value of best decision without sample
information
Decision Trees
36
Business Running Case: Thompson Lumber Company
B 4
Boston University MET AD715 © Dr. Zlatev, 2019
Efficiency of Sample Information
• Possibly many types of sample information available
• Different sources can be evaluated
Efficiency of sample information = EVSI
EVPI 100%
Efficiency of sample information = 19,200
60,000 100% = 32%
Market survey is only 32% as efficient as perfect information
Decision Trees
Business Running Case: Thompson Lumber Company
37
B 4
Boston University MET AD715 © Dr. Zlatev, 2019
Sensitivity Analysis • How sensitive are the decisions to changes in the probabilities? • How sensitive is our decision to the probability of a favorable survey result?
• If the probability of a favorable result (p = .45) where to change, would we make the same decision?
• How much could it change before we would make a different decision?
Decision Trees
p = probability of a favorable survey result
(1 – p) = probability of a negative survey result
EMV(node 1) = ($106,400)p +($2,400)(1 – p)
= $104,000p + $2,400
Business Running Case: Thompson Lumber Company
We are indifferent when the EMV of node 1 is the same as the EMV of not conducting the survey
$104,000p + $2,400 = $40,000
$104,000p = $37,600
p = $37,600/$104,000 = 0.36
DECISION: If p < 0.36, do not conduct the survey If p > 0.36, conduct the survey
38
B 4
Boston University MET AD715 © Dr. Zlatev, 2019
39
Q/A: Using Software for Payoff Table and Decision Tree Problems
Other Decision Tree Software (A Short List):
Tutorial ‘Decision Trees in TreePlan’ >>> v-labs (Excel 2016 Add-In ‘TreePlan’)
ASSIGNMENT 2 Task 2-4: Apply TreePlan
B 4
1. Excel Decision Tree Add-Ins
• Risk Solver Pro & Analytic Solver Pro v2016 by FrontlineSolvers, www.solver.com
• Monte Carlo Risk Simulation, Decision Tree and Statistical Excel Analysis Add-In by Lumenaut, www.lumenaut.com
• Decision Tree Suite by Palisade, www.palisade.com • TreePlan by TreePlan Software, www.treeplan.com
2. Top Decision Tree Analysis Software Products 2016 (ranked by Capterra, www.capterra.com ; Filter Results: 1000+ number of users):
• pcFinancials by Performance Canvas Financials, http://www.performancecanvas.com
• Analytica by Lumina Decision Systems, http://www.lumina.com/
• 1000Minds (Multi-Criteria Decision-Making) by 1000minds: www.1000minds.com
• Blaze Advisor by Fico, www.fico.com • D-Sight Collaborative Decision-Making platform by D-Sight,
http://www.d-sight.com • Decision Lens by Decision Lens, www.decisionlens.com • Decision Support Software by Logicnets, www.logicnets.com • DPL 8 Direct by Syncopation, www.syncopation.com • Spotfire by Tibco, www.tibco.com • VisiRule by Logic Programming Associates, www.lpa.co.uk
Boston University MET AD715 © Dr. Zlatev, 2019
http://www.solver.com/
http://www.lumenaut.com/
http://www.palisade.com/
http://www.treeplan.com/
http://www.capterra.com/
http://www.performancecanvas.com/
http://www.lumina.com/
http://www.1000minds.com/
http://www.fico.com/
http://www.d-sight.com/
http://www.decisionlens.com/
http://www.logicnets.com/
http://www.syncopation.com/
http://www.tibco.com/
http://www.lpa.co.uk/
Discussion W6: Quantitative Analysis and Managerial Decisions in an OrganizationC
Boston University MET AD715 © Dr. Zlatev, 2019 39
With the help of one or several of the recommended tutorials for Week 6, discuss your experience and plans for applying analytical methods in your Assignment 2 or in your current (or targeted) profession.
Recommended discussion topics (covered in Lecture 06):
Decision making under certainty and uncertainty
Decision making under risk
Decision trees
Using software for payoff table and decision tree problems
Assignment 2: Prep-Plan
40
D
Boston University MET AD715 © Dr. Zlatev, 2019
In-Class Exercise: Task 2-1
In-Class Exercise: Task 2-2
Assignment 2: Prep-Plan
41
D
Boston University MET AD715 © Dr. Zlatev, 2019
In-Class Exercise: Task 2-3
In-Class Exercise: Task 2-4
42Boston University MET AD715 © Dr. Zlatev, 2019
Individual Exercise W6: Working with the Tutorial for AD715 “Decision Trees in TreePlan”
F
Targeted Outcomes:
1. Learn how to access BU MET VLAB
2. Review the Tutorial for AD15 “Decision Trees in TreePlan”
Bb course website >>> Content >>> Tutorials
1. Review the script “Decision Trees in TreePlan”
2. Go to the VLAB, open Excel 2016, and repeat the steps from the script (task 3)
In this course, students will be using Microsoft Excel software applications for
Windows. As part of the tuition, all BU students can use this software free of charge.
Click here for directions to get free access to Microsoft Excel applications from
MET’s Virtual Labs: http://www.bu.edu/metit/pc-labs/virtual-labs/
You will not be able to download the software using this option, but you will be given
access to it for use during the course.
If you are first-time VLAB user, please synchronize your BU account with the BU
Active Directory by following the recommended
procedures: https://weblogin.bu.edu/accounts/create?_hostname=ad;_conffile=kpw
From the existing two VLAB connection modes, I am recommending to select
Horizon Client: http://www.bu.edu/metit/vlabs-client/
The process of accessing and working within the VLABs is demonstrated and
explained with the help of Video Tutorials (one for Windows, and the other for MAC
users).
Attention: Files saved on the desktop or local drive of the virtual lab will be deleted
after you log off. Hence, before logging off, you must save your work on an external
source, such as Google Drive, Shared Folder, USB drive, or email the files to
yourself. Instructions how to save files in the MET VLABs are accessible from here:
http://www.bu.edu/metit/vlabs-client/
To Get Help, call (617) 358-5401 or send a message to METIT@BU.EDU . Please
indicate that you have a VLAB issue and include your course number.
http://www.bu.edu/metit/pc-labs/virtual-labs/
https://weblogin.bu.edu/accounts/create?_hostname=ad;_conffile=kpw
http://www.bu.edu/metit/vlabs-client/
http://www.bu.edu/metit/vlabs-client/