Topic 1 Defend Or Contradict This Statement: Developing Marketing Strategy Is More Important Than Implementing Marketing Strategy Because If The Strategy Is Flawed, Its Implementation Doesn't Matter. Palo Alton Software Maintains A Website Devoted To Bu
Topic 1
Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because if the strategy is flawed, its implementation doesn't matter.
Palo Alton Software maintains a website devoted to business and marketing plans. Log on to http://www.mplans.com/sample-marketing-plans.php#.U6tH9rFBlSA and take a look at a few of the sample marketing plans available. Do these plans use the same framework discussed in the text? What are the differences and similarities?