Instructions
the answer to the fullest you can with a pic and all minu 4 pages
all answer complete in 1200 words
Experiential Exercise # 1
Answer 3 questions
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Attachment 1;
Consumer Behavior Assignment
(Due date, 11-11-2019)
Experiential Exercise # 1:
1. (a) Find three (print or A/V) advertisements, one each based on the needs for Achievement, Affiliation & Power. And explain how concepts have been used.
2.
(a) Select three print advertisements. Identify in each all the instances you can of stimulus factors being used to gain attention.
3. Fantasy is a technique frequently used by marketers of perfumes, automobiles, and other products with heavy symbolism. Do a draft version of print advertisement for a new perfume called temptation. Develop a print ad for billboard with tagline, body text and design the bottle so that fantasy is its major theme.
Submission Requirements:
Hard and soft copy required.
Email id: Dr. yasir@hotmail.com
Few Selected Assignments of groups will be selected for in-class presentation.
Best of luck and do ask questions if any clarification.