Ikea case study consumer behaviour

it is a presentation and paper all together. All project information you can find on the attached file.

some information about my course:

Course Overview
Contemporary approaches to business emphasize the importance of adopting a consumer focus. Marketing begins and ends with the consumer, from determining consumer needs to ensuring post-purchase satisfaction. The primary goal of this course is to enhance your understanding of consumer psychology and behavior. After taking this course, you will come to better understand the consumer world and will see advertisements, product packaging, loyalty programs, and more in new ways. You will also come to better appreciate how a deeper understanding of the consumer can be used to develop effective marketing techniques and tactics.

Course Learning Goals, Outcomes, and Objectives
Goal: The goal of this course is to enhance student understanding of the science of consumer psychology and behavior and application of concepts to marketing.

Objective 1: Students will increase their knowledge of current theory and practice in consumer behavior.

Outcomes based on Objective 1

Students will be able to:

Recognize consumer behavior theories and concepts used in marketing.
Summarize research underlying current theory and practice in consumer behavior.
Explain how consumer behavior theories and concepts are used in marketing.
Objective 2: Students will develop their ability to tackle marketing problems through application of consumer behavior concepts.

Outcomes based on Objective 2:

Students will be able to:

Critique marketing strategies based on understanding consumer behavior.
Predict the outcomes of marketing strategies based on understanding consumer behavior.
Develop marketing recommendations based on understanding consumer behavior.