Group Case Work Sheet
Due April 3, 2017. (1 inch margin, double space, 12 point font, with cover page)
Please submit your case in Q & A style. One Bb submission per group.
Based on the case material, list and appropriately categorize the various marketing environmental factors that impact cement production in Ghana.
Based on the case material, develop a SWOT analysis for GHACEM.
The textbook introduced two methods to analyze the growth opportunities for a marketer: Business Portfolio Analysis and Diversification Analysis. Choose one method and apply it to GHACEM case and discuss ways that the company can grow its business.
The following questions require you to apply the consumer decision making theory.
Illustrate the decision process that an individual consumer uses to make the cement purchase.
What is the “number game” in Ghana cement industry?
At which stage of the decision making process will the cement number play a role in consumer’s purchase decision?
If you were a marketing consultant, what recommendations would you give to Benny in facing this number game?