Key organizational enablers for effective demand management

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Your post seems informative. However, I see that you have missed a few points on why big data seems to be important in today’s business and why it needs to have a proper strategy which I would like to emphasize on. The information collected through Big Data is refined and incorporated into the business systems which use cognitive skills and capabilities along with few strategies like designing and planning which can be used in critical business decision-making (O'Leary, 2013).

Strategies must go further deep by including stakeholders, customers, suppliers, connected devices and also competitors for that matter, to join in the strategy-making process for an increased value to the organization there by allowing organizations to enhance the understanding of the fast-paced environment offering new, internal and external, data sources, which, when analyzed correctly using big data analytics, can result in new strategic opportunities ( Mark, 2018). Gathering data is important along with strategies on, how to use the data wisely for the growth of any organization remains like a challenge if we don’t come up with proper strategies.

To sum up with, Big Data plays a crucial role and will remain to be the epitome for any business to plan their strategies around these data streams (McKeen & Smith, 2015).

References
McKeen, J. D., & Smith, H. A. (2015). IT strategy: Issues and practices (3rd ed.). Pearson.

Mark, V. (2018). How Big Data Enables Open Strategizing Retrieved from https://www.linkedin.com/pulse/how-big-data-enables-open-strategizing-mark-van-rijmenam

O'Leary, D. E. (2013). Artificial Intelligence and big data. IEEE intelligent systems, 28(2), 96-99.