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In this module, we learned that everything is in a state of constant change. This is a challenge of strategic management, as the industry environment is driven by technology, consumer needs, politics, economic conditions, and many other influences. Consider these influences as you select one of the following cases to analyze.
Eastman Kodak’s Quest for a Digital Future (R. M. Grant, Contemporary Strategy Analysis: Text and Cases, 10th ed., Wiley, 2019)
OR
New York Times: Adapting to the Digital Revolution (R. M. Grant, Contemporary Strategy Analysis: Text and Cases, 10th ed., Wiley, 2019)
Once you have selected your case, read Chapter 8 and the assigned reading. Remember that a case study is a puzzle to be solved, so before reading and answering the specific case questions, develop your proposed solution by following these five steps:
Read the case study to identify the key issues and underlying issues. These issues are the principles and concepts of the course area which apply to the situation described in the case study.
Record the facts from the case study which are relevant to the principles and concepts of the course area issues. The case may have extraneous information not relevant to the current course area. Your ability to differentiate between relevant and irrelevant information is an important aspect of case analysis, as it will inform the focus of your answers.
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