Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Land rover case study harvard pdf

26/03/2021 Client: saad24vbs Deadline: 2 Day

IN1440

Jaguar Land Rover: Towards a Customer-Centric Organisation

Leveraging Customer Intelligence and Data Analytics for Sustainable Growth

03/2018-6354

This case was written by Joerg Niessing, Affiliate Professor of Marketing, and Brian Henry, Research Fellow, both at INSEAD, and Kay Peters, Professor of Marketing, University of Hamburg. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.

Additional material about INSEAD case studies (e.g., videos, spreadsheets, links) can be accessed at cases.insead.edu.

Copyright © 2018 INSEAD

COPIES MAY NOT BE MADE WITHOUT PERMISSION. NO PART OF THIS PUBLICATION MAY BE COPIED, STORED, TRANSMITTED, REPRODUCED OR DISTRIBUTED IN ANY FORM OR MEDIUM WHATSOEVER WITHOUT THE PERMISSION OF THE COPYRIGHT OWNER.

Jaguar Future Type 2040

This document is authorized for use only by Yuanyuan Guo (gyy940224@163.com). Copying or posting is an infringement of copyright. Please contact customerservice@harvardbusiness.org or 800-988-0886 for additional copies.

Copyright © INSEAD 1

Jens Sulek, Director of Global CRM & Customer Insights at Jaguar Land Rover, was looking at customer data for the F-Pace, the first SUV ever made by Jaguar in its 95-year-old history.1 The F-Pace had been unveiled at the International Motor Show Germany in Frankfurt in September 2015, just one month before Sulek had started working at the wholly owned subsidiary of Tata Motors. It was nice timing for the German executive – the F-Pace turned out to be hugely popular among Jaguar customers, especially women.

A seasoned executive from the automotive sector, Sulek had worked at Porsche in Germany for 10 years before being hired by the British car brand. His experience made him a good fit with Jaguar Land Rover.2 During his last few years at Porsche, revenues had almost doubled thanks to the popularity of two SUVs, the Cayenne and the Macan, whose combined sales made up 70% of total revenues in 2016. In addition to his experience, Sulek had an MSc in Information Systems and Marketing. At Jaguar Land Rover he was responsible for 240 employees, including 190 customer relationship management (CRM) specialists and 50 business analysts who made up one of the largest CRM projects of its kind in the industry. His goal was to improve the systems and processes driving customer centricity.

Jaguar had seen a transformation since 2008, when Ratan Tata, former CEO of India’s Tata Group, bought Jaguar and Land Rover from the American automaker Ford for $2.3 billion, and began investing in the two British brands. Jaguar Land Rover had since become one of the UK’s largest exporters, generating 80% of sales abroad, and its workforce had grown to 40,000 people. Jaguar Land Rover opened its first overseas plant in China in 2014, and another in Brazil. It had also contracted with Magna Steyr to produce vehicles in Austria. Its expansion strategy was designed to strike a balance between diversified geographies and the benefits of global processes.

Industry Challenges Affecting Customer-Centricity

The automotive industry is one of the largest and most international in the world. Some 20 major global automotive companies currently produce around 100 million cars per year. There are over a billion light vehicles globally. The industry provides over 7 million jobs in the United States, and close to 13 million in Europe.3

During the global financial crisis in 2008-2009, automotive sales fell at

near-record rates worldwide. Since then, auto sales had rebounded largely driven by the market in China. Chinese passenger car sales had seen a three-fold increase from 2007 to 2017 from

1 For pedagogical purposes, this case focuses mainly on Jaguar. 2

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Assignment Solver
Pro Writer
Top Academic Tutor
Accounting Homework Help
Assignment Hub
Math Specialist
Writer Writer Name Offer Chat
Assignment Solver

ONLINE

Assignment Solver

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$154 Chat With Writer
Pro Writer

ONLINE

Pro Writer

I have read your project details. I can do this within your deadline.

$98 Chat With Writer
Top Academic Tutor

ONLINE

Top Academic Tutor

I have read and understood all your initial requirements, and I am very professional in this task.

$127 Chat With Writer
Accounting Homework Help

ONLINE

Accounting Homework Help

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$72 Chat With Writer
Assignment Hub

ONLINE

Assignment Hub

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$146 Chat With Writer
Math Specialist

ONLINE

Math Specialist

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$33 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Tinetti balance and gait evaluation pdf - Nrich watch the clock - Nursing practice - For the chemical reaction h2 co2 - A credit granted to a customer for returned goods requires a debit to - A separate peace questions - How to calculate outright quotes for bid and ask - Vocational development - How to create a cost benefit analysis in excel - Rms customer number business - Specific gas constant steam - Risk for impaired gas exchange related to - Statistics - Wk 4, HCS 335: DR 1 - Clinical reasoning strategies in physical therapy - Greek word translated to mean "diligence in the pursuit of moral and physical excellence”. - Business law - Solving goal programming using excel solver - Because you loved me movie - Stampy quest to eat horrible candy - 270 pounds into kg - BI - I need 1000 words Essay on Faith. - Channel 4 red light zone films - The rainbow fish questions and answers - Muslim Molvi 7340613399 OnLine No 1 FaMOUs VashIKaraN sPecIaLIsT IN Panihati - South florida virtual fusion center - Quill and cane restaurant launceston menu - Schroder pension management limited - Combat fire inc manufactures steel cylinders - Equivalent units of production are equal to - Bart ehrman vs william lane craig - What is tone colour in music - No plagiarism/ must be original/ scholarly resources 2015 - Specific weight of mercury in kg m - First order nonhomogeneous linear differential equation - Powder by tobias wolff guided reading answers - Ncalt managed learning environment - Lipton quietly chamomile tea discontinued - Assignment - Ista-2a vs astm d4169 - Pall hydrophobic vent filter - Coconut water marketing plan - Little red riding hood play script ks1 - On course 3rd edition pdf - Brawn behind the pawn book - Replies for week 5 - Research assignment - 54 kipling drive bateau bay - Jetblue core values - The lower limit of the intertidal zone is the - Bmc equity answers - Abbot davies balancing rein kit - Maldonia has a comparative advantage in the production of - How many letters are in alphabet - Prime factorization of 760 in expanded form - Positioning statement for virgin america - Jean watson's theory of human caring - Innocent archetype examples in movies - Isaac physics pre university answers - Wk 5, HCS/341: DR 1 - Insurance company database design - New mountain dew name vote - Create a local database entry for chap authentication - Penetration testing business plan - Engine warning display a320 - Standard deviation of grouped data formula - 6645 99 124 2986 - Assignment - 4 arkhurst road hideaway bay - What does your textbook say about preparing effective speech conclusions - Tollgate road medical centre - Scales used in quantitative research - Schedule of expected cash collections - Vcloud director compatibility matrix - On its acquisition-date consolidated balance sheet, what amount should trudata report as goodwill? - 2 monkeys were paid unequally - Teaching and learning english in the arabic speaking world - Sam patch the famous jumper essay - Chapter 1 introduction to statistics 1.1 exercises answers - Which scenario might indicate a reportable insider threat security incident - Attention retention reproduction motivation - Week 7 acct - Performance lawn equipment case study - Chapter 7 mise en place answers - Gorongosa interactive map answer key - Toys r us bendigo - How can christianity respond to advancement thinking - MOS 5101 Case Study Due today by 1000pm CST plagiarism free - What is the heidelberg school - Nursing - How to prepare a final account in construction - Pom software operations management - Peggy orenstein what's wrong with cinderella - Aeb 2451 - Temperzone air conditioning troubleshooting - Health - Ife and efe matrix - Wireshark tcp analysis flags - Leadership style interview for a company's newsletter course hero