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uggested Time: 60 minutes
Task: Analyze how LEGO utilizes the Customize Strategy.
Note: This week, you will complete and submit (Customize Strategy) of the assignment template
Submission Instructions:
Download this template for Assignment Preview the document(Customize Strategy), fill up
Please cite all the resources you may have used while writing the assignment.
Suggested Word Count: 250-500 words per questionDigital Marketing: Customer Engagement, Social Media, Planning, and Analytics Your Name: Customize Strategy Task: Think about LEGO’s customer segments and how its products or services are customized for those segments. Answer the following questions: a. List 2 distinct customer segments that LEGO’s customer targets. b. For each segment, list the ways in which LEGO’s products/services are customized or personalized. Think about this in terms of product or service features, packaging, and marketing messages. Answer c or d c. How do you think LEGO’s use of customization impacts their customer lifetime value? d. If LEGO does not effectively use customization to improve sales and customer lifetime value, can you think of one way in which they could use this strategy? Bonus Question e. How would you use the Customize Strategy to improve your company’s sales and customer lifetime value? ...
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