Lg hom bot square price in india

Finance Questions - FINANCIAL ANALYSIS

1) Assets and liabilities, 2) profits and loss, 3) comprehensive income, 4) income statement, 5) profit and loss comprehensive income

Dream big. Think bol d. Live better. It’s all possible. At LG, your imaginat ion is our inspiration.

Dream big. Think bold. Live better.

At LG, your desire is our inspiration.

I imagin e c re ati vi t y at my fing er t ips.

I hope on e pl u s one equal s fun.

I want h u gs th at l ast fo rever.

I dream an oth e r restful night.

Ever y day in our lives, in ever y corner of the worl d, another amazing moment will present...to chang e a life better. The first step to realize it is to beli eve t hat it’s all possible.

It is a stor y about t he dreams and imaginat ions that technology makes more possible.

12 13

Every day in our lives, in every corner of the world, another amazing moment will present...to change a life better.

It is a story about the dreams and imaginations that technology makes more possible.

The first step to realize it is to beli eve t hat it’s all possible.

12 13

14

“ I am as amazed as you are at the level of ingenuity

our engineers and designers deliver year af ter year. ”

As our lifestyles change, new demands are created for products that can enrich

people’s lives. Companies that anticipate those needs first, and translate those wishes

into superior products, will be the brands that standout.

Offering truly differentiated products to meet that need is the number one mission

for all of us at LG, and I am just as amazed as you are at the level of ingenuity our

engineers and designers deliver year after year.

Your feedback tells us that this year was no exception.

Our ULTRA HD TV and CURVED OLED TV introduced picture clarity that has become

the envy of the industry. Innovations such as G Pro awarded the Best LTE Device

Award at LTE World Summit 2013 and refrigerators that keep cool during frequent

powercuts in India were only possible because we listened and responded to the needs

of our customers around the world.

We also know that today’s big advancements can be copied by competitors just as

quickly as they are introduced. It is imperative that we sharpen our skills even further

to anticipate your needs, and find new methods to bring relevant products into your

homes even faster.

So, what’s next? There truly are too many possibilities to consider. But I do know this:

the buzz for the next big idea is already out there. It’s our job to listen, react, and

transform today’s possibilities into tomorrow’s reality.

Thank you,

Bon-Joon Koo

Vice Chairman & CEO of LG Electronics

Message from the CEO

17

We have a burning passion to enrich peoples’ l ives. Technology is the enabl er. LG innovation is inspired by our customers’ needs. A nd we hope to empower you in return. We are driven to create products that make people smile. And to buil d brilliant solutions t hat make life more creat ive for us all.

17

LG innovation is inspired by our customers’ needs. A nd we hope to empower you in return. We are driven to create products that make people smile.

Immerse yourself in the experience

20 21

I have always wondered: “Why can’t TV be more stylish?” That

question was an inspiration for CURVED OLED TV. It so happens

design is also one of the three hidden needs of TV consumers,

along with up-to-date technology and the ultimate viewing

environment. Happily, CURVED OLED TV delivers on all three! The

LG CURVED OLED TV is so revolutionary, it took the top “The Red

Dot Design Award: Best of the Best” honor in 2013. We were so

excited about the new product, we faced a dilemma: wait to show

the product right before the sales launch, or give the world a first

look at 2013 CES? At the very last minute, we decided CURVED

OLED TV was simply too exciting to keep under wraps, and in two

hours we changed our CES exhibit overnight in top secrecy. I’m

empowered to say it was one of the hits of the show!

The iconic designer who designs products that shift original paradigms,

Corporate Design Center, HE Design Lab / Vice President

Kang-Heui Cha

Once again, LG is ahead

of the curve in home

entertainment—with the

world’s first CURVED

OLED TV empowered by

movie theater perform

ance inside your living

room. Edge-to-edge clarity

across all 55 inches is

guaranteed to induce edge-

of-the-seat excitement.

Home Entertainment

CURVED OLED TV

22 23

Take productivity to a whole new level. In fact, take it just about anywhere!

T h e Ta b - B o o k H y b r i d o f f e rs y o u t h e b e s t o f n o t e b o o k co m p u t i n g w i t h

all the mobility of a tablet. Fully optimized for Windows 8 with 10-point

touch capability and a slide-out QWERT Y keyboard, 11.6-inch screen, Wi-

F i , B l u e t o o t h 4 . 0 , H D M I s l o t , U S B p o r t a n d

m i c ro S D , a l l i n a s u p e r- s l i m b o d y t h a t w i l l

have you smiling every time you pick it up.

Tab-Book Hybrid

Feel inspired to take control! Smart

T V + M a g i c R e m o t e i s t h e m o s t

convenient way yet to take advantage

o f a l l t h a t T V h a s t o o f f e r. E n j o y

effortless access to unlimited content night af ter night with a fully-intuitive

interface to quickly find the shows you want to watch. Plus 3D Dual Play that

takes excitement to a whole new level. Smart TV + Magic Remote

F i n a l l y, a r e a s o n f o r s m i l i n g a s y o u

multitask! The super wide surface features

the unique 4-Screen Split th a t se pa ra te s

the monitor into four dif ferent segments.

I t ’s a l s o p e r f e c t f o r t h e m o s t d e m a n d i n g

multimedia applications—view multiple windows and controls without them

overlapping. Plus lifelike colors across 100 percent of the monitor and Dual

Link-up to connect two different mobile devices. 21:9 Ultra Wide Monitor

You have never seen a screen this big deliver images this sharp and this

powerful! At 3,840 x 2,160, its resolution is four times higher than full HD.

And, with our Triple XD Engine, you’ll enjoy stunning images without any

distor tion what so ever from any angle across

every single colorful inch of the screen. Plus 2.2

channel sound system arranged for incredible 3D

sound. 84-inch ULTRA HD TV

It’s not the “how” but the “Wow!” We could tell you all about LG’s feats of engineering. But we know it’s not the TV’s insides that excite you; it’s the images on the outside that make you go, “Whoa!”

The Ultimate Viewing Experience

24

The Pocket Photo

compact printer offers

wireless connectivity with

Bluetooth and NFC (Near

Field Communication)

for hassle-free, inkless

printing directly from

Android and iOS

smartphones. App

includes editing tools

for quick touch-ups and

cropping.

“ Another amazing day in our

global adventure. Which means

another album full of awesome

photos inside my phone. Glad

I brought along the LG Pocket

Photo. Now I can print the best

of my pics on the spot and see

them the way they were meant

to be without waiting to get back

home…whenever that will be!

I just tap on my smartphone’s app

and…presto! The only thing more

instant than the pictures is the

way they make us smile when we

see them! ”

Pocket Photo

Make the most of every moment

28 29

Mobile

Communications

LG raises the bar on

inspired performance.

Again. The G Pro captures

twice the memories with

Dual Recording from front

and back cameras at the

same time. And an IPS

screen that offers full

HD viewing on a 5.5 inch

screen.

From the beginning, our purpose in developing the G Pro was to provide

a unique customer experience with the best performance possible. Meeting

the hidden needs of customers was our highest priority. Normally we develop

a product only af ter we finalize the specs. But with the G Pro, the design

changed 18 times with spec changes every time a new customer need was

uncovered. Two to three designs were reviewed simultaneously throughout

the process. It was like developing several models at once. In the end, our

development staff exceeded expectations—G Pro is the ultimate mobile phone

with the most LTE patents in the world. But don’t just take my word for it—our

team was awarded the Best LTE Device Award at LTE World Summit 2013 in

Amsterdam. As development of the G Pro shows, empowering teams to

answer hidden customer needs is, without question, the present and future

purpose of design within LG.

The innovator with immortal spirit

who do not afraid of challenges,

Mobile Communications Company,

MC R&D Center / Chief Research

Engineer

Young-Hee Kim

G Pro

30 31

Finally, 4G LTE is within your reach. Get lightning fast performance in a phone

made with our legendary quality craftsmanship, an IPS

display for the sharpest viewing, Live Zooming, Quick

Memo, Q Translator and many more advanced features

that will have you get more work done, faster than

ever, and a battery that will have you smiling longer.

Optimus F Series

There really is an affordable phone that not only offers you a full

suite of advanced feature, but puts it all into an inspired stylish

design, you’ll be proud to show off in front of friends. With the Quick

Translator, you can translate languages by scanning words with the

camera. Optimus L Series

You’ve got a lot to do during the day—and the G Series

lets you do it better than ever! Especially, thru G Pro you

can enjoy advanced features like VR Panorama to capture

t r u e p a n o ra m i c i m a g e s , D u a l R e co rd t h a t u s e d b ot h

cameras at the same time, and super long battery life.

No wonder G users are empowered—and you will too!

G Series

Did someone ask, “What’s next?” With our current line-up of phones, there is more than one answer. A lot more! Our current phones let you work faster, see clearer, talk longer…with inspired designs you’ll be proud to own.

Inspired by the Way You Live

One look and you’ll be smiling as wide as the view. The Vu: Series are the

first smartphones with a 4:3 ratio screen, so you can see the world the way it

was intended. An IPS quality display, Quick Memo and

Vu: Talk are just some of the advanced features that let

you create and share your ideas fast, and with greater

clarity than ever. Optimus Vu: Series

32

The G Pro makes

panoramas easy to

take, and even easier to

share. The screen guides

you to the next shot,

then stitches them all

together. Zoom in and

out of the scene, and

post the scene on social

networks.

“ It’s a big wide world and I intend

to see every square mile. Only

problem, I’ve never been able to

capture the scenes I see in their

full, inspiring panoramic glory.

Until now. I just picked up an LG G

Pro with VR Panorama. And, from

landscapes to skylines to the vast,

open sky itself, I’m taking and

sharing photos that amaze my

friends scene after scene after

scene. And that puts a smile on

my face as wide as, well, my latest

panorama! “

G Pro

More convenience is within reach

37

People of ten ask: where do new product ideas come from?

At LG, we research trends on future lifestyles and user experience.

Then we develop concepts with inspiration from the research.

And, sometimes, the idea can come from our personal connection

to consumer needs. The Styler was inspired by my Chinese style

jacket. I loved the jacket but its color faded away af ter just several

dry cleanings. Like everyone, I want to wear my clothes as long

as I can with the same impression as when I bought it. And LG’s

Styler is the answer! The Styler’s Steam Spray helps clothes stay

fresh while the Moving Hanger Action helps remove everyday

wrinkles. It’s a single solution for sterilization, deodorization and

removing wrinkles. And the Styler’s modern design is well suited

for anywhere in the house. I feel empowered when customers

can live smarter lives with our products and they’re impressed

with our product’s detail in every sense.

The stylish LG Styler is the

freshest innovation in clothing

care in years. Suits, blouses, or

anything needing special care

are kept neat and fresh with

multiple settings for many

different fabrics. So you feel

empowered to take on the

day, every day.

Home

Appliances

The creator of future lifestyles based on her exquisite senses to

catch consumers unmet needs,

Chief Research Engineer | Corporate Design Center,

Life Soft Research & User Experience Lab

Kyung-Ah Choi

Styler

36

38 39

You’ll be smiling every time you come home to a clean, well-dusted floor.

The Corner Master design gets deep into corners where other vacuums can’t.

The inspired square design reaches wallboards and

edges better than ever. And the revolutionar y Dual

Eye 2.0 camera sensors scan and map the f loor for

more efficient cleaning. HOM-BOT SQUARE

Inspired by today’s clothing, the 6 Motion Direct Drive maximizes power

while offering better care for all of your fabrics with six different motions

for more tailored settings. Your clothes come

o u t c l e a n e r w i t h l e s s w ri n k l e s a n d d a m a g e

for longer life. The Inverter Direct Drive motor

h a s re ce i ve d a 2 0 - ye a r- l i f e ce r t i f i ca t i o n b y

Germany’s scientific and technical association,

VDE. 6 Motion Direct Drive Washing Machine

Feel inspired to create culinar y wonders ever y single day. T h e u n i q u e

Charcoal Lighting Heater™ creates crispy-on-the-outside, juicy-on-the-inside

results that make dishes more inviting while reducing

unnecessar y fat. It even coo ks u p to th re e time s

faster to save time and energy. Charcoal Lighting Heater™

Healthy, pure water is always within reach with an LG Water Purifier. The

Stainless Water Tank coupled with an Indirect Cooler guarantees perfectly

hygienic water storage. And the Maximum 8 Stage Purification System ensures

that water is free of harmful bacteria, heavy metals and

odors. You’ll be smiling with every cup of clean delicious

water. Water Purifier

No more holding the main door open while you search for the most sought-

af ter treats. The Door-in-Door™ reduces cold air loss

because you open and close the main door less. The

D o o r- i n - D o o r ™ co m e s w i t h a n a d j u s t a b l e m o v i n g

basket, enabling all family members to have their own

compar tments. So everyone is kept smiling snack,

after snack, after snack… Door-in-Door™ Refrigerator

The list of what’s possible for your home continues with our latest lineup of smart home appliances that make life today give you more benefits in savings, convenience, performance and health than ever before. Smart? Super smart!

Get Smart about Convenience

40

The HOM-BOT SQUARE

with Corner Master

goes where ordinary

round vacuums can’t.

Deep into corners, and

right up along edges for

a thorough, automatic

cleaning you never

thought was possible…

and you never have to

lift a finger!

“ I used to think having a robot to

help out around the house was

something from science fiction.

Until I met the LG HOM-BOT

SQUARE. Definitely more science

than fiction! I just set it down,

turn it on and, well, that’s really

all there is to it. My HOM-BOT

SQUARE finds each speck of dirt

and dust in every corner of my

house. And, believe me, somehow

the dirt does accumulate. Now,

if I can only train it put the toys

away—but I have a feeling LG is

working on that one, too! “

HOM-BOT SQUARE

Air Conditioning & Energy Solution

A healthier, happier home

45

Malaria is a very huge health problem in Nigeria and the available

methods of mosquito control all have some inconvenience in one

form or another. The idea for an Anti-Mosquito Air Conditioner

came about af ter realizing this as a real need of consumers.

Our teams were empowered to answer the need in a way

that would create a big differentiation for LG in the highly

competitive Air Conditioner market. The Air Conditioner

business is tough because price and incentives are major purchase

considerations. We cannot profitably sustain competitiveness in

such an environment. To keep ahead we must create competitive

advantages for ourselves by developing products with strong

local relevance based on local market insights. These factors were

crucial in developing the Anti-Mosquito Air Conditioner for the

Nigerian market. We must continue to mine these local insights to

create products are both relevant to consumers, and dif ferentiate

LG in the marketplace.

Air Conditioning &

Energy Solution

The bold marketer who develops new market opportunities and

drive consumers upon his leads,

LG Nigeria Limited / Product Marketing Deputy Manager

Peter Adegor

Special markets require

inspired solutions. The Anti-

Mosquito Air Conditioner,

created by LG for the Nigeria

market, uses inaudible

ultrasonic wave that are

harmless to people, yet 62.5

percent effective at repelling

the malaria-carrying insects.

Anti-Mosquito Air Conditioner

44

46 47

Floor heating, cooling and hot water supply reach new levels of efficiency. The

Hydro Kid heat pump takes advantage of ambient air to deliver 360% greater

energy efficiency versus a boiler. Plus, with extreme

reduction of CO2 emissions and easy installation

through a compact modul ar structure, you won’t

k n o w w h i c h H y d r o K i t b e n e f i t f e e l s t h e m o s t

empowering. Hydro Kit

Yes, you can enjoy eco-friendliness and energy savings in a single HVAC*

solution. The Multi V IV continues our tradition of

offering the ultimate in energy efficiency, assuring

you a significant return on your investment with an

impressive 4.85 EER. Multi V IV

* HVAC: Heating, Ventilating & Air Conditioning

If you have a l arge building to cool, get ready to smile. Because now,

even big buildings and industrial facilities can take advantage of our high

performance chiller technology. The high-efficiency compressor will help large-

scale operations realize significant energy savings while reducing maintenance

worries with proven LG reliability. And

Eco-friendly refrigerants mean you’re

d o i n g y o u r p a r t f o r a s u s t a i n a b l e

future. Centrifugal Chiller

Dreams will come easy, empowered by a good night’s sleep. The Prestige

Inverter V lets you rest easy with the lowest sound levels possible in sleep

mode. Our Plasmaster technology not only sterilizes air going through the

u n i t , i t i o n i z e s h a r m f u l s u b s t a n c e s i n

t h e s u r r o u n d i n g a r e a . W i t h a s t y l i s h

design that will be right at home in any

bedroom. Prestige Inverter V

Bigger. Slimmer. Quieter. These are just some of the achievements our engineers have accomplished in air conditioning and heating to keep our environments more comfortable wherever we live.

A Vital Difference for Everywhere

48

The Titan Big 2 was

developed for one of

the hottest places on

earth. Saudi Arabia has

seen some of the highest

temperatures on record,

but The Titan Big 2

will keep you smiling in

conditions that make other

units lose their cool.

“ When we moved from Europe

to Saudi Arabia for my Dad’s job,

it sounded like a cool idea. But

cool wasn’t the right word for the

weather outside. Too hot to go

out and play, that’s for sure! But

inside our house, it’s like an oasis.

My Mom says it’s because we

have a special air conditioner by

LG just for Saudi Arabia. I smiled

when she said LG—they make my

favorite smartphone. But keeping

my bedroom comfy when the

heat outside is another world

record—that really is a cool idea. “

Titan Big 2 Air Conditioner

50

Cleaner water. Endless energy. A brighter world.

LG is working to make a better future possible for us all.

51

5150

Cleaner water. Endless energy. A brighter world.

LG is working to make a better future possible for us all.

Cleaner water. Endless energy. A brighter world.

LG is working to make possible for

us all.

52 53

A new approach to lighting our world

LG is leading the charge in the design and manufacture of LED lighting. With a significant investment in

production facilities, we have a capacity of over 200 million LED chips, including the ability to mass-produce

6-inch wafers. Revolutionary design has resulted in the world’s slimmest LED pendant, exponentially greater

luminance, and more. And our ability to integrate lighting with air conditioning and heating management opens

new possibilities in energy savings.

The slimmest LED pendant lighting

If this were just the world’s slimmest LED Pendant lighting, it would be quite an achievement. But the innovation

doesn’t stop there. LG’s TV light source technology assures more even light emission than standard spot type

LEDs. And, without almost no heat, it creates a more comfortable space, perfect for department stores, hotels,

cafes, of fices…almost any commercial space.

World’s first LED CDM-R111 replacement

LG puts the spotlight on performance. As the world’s first LED replacement for CDM-R111 bulbs (lamp), the

LED-R111 achieves a higher luminance in the same compact form through an innovative heat sink design. With

an amazing 0.1 seconds reignition time and 40% energy-savings over conventional bulbs (lamp), the LG LED-

R111 is the perfect replacement for retail environments.

Plasma Lighting System, only from LG

When it comes to brighter, greener, safer lighting, LG proves it really is all possible! PLS is a new concept in

lighting that uses microwave emissions for light that is more similar to sunlight than any other source. And, with

no mercury, lead, chromium, cadmium or arsenic used in production, it is, quite possibly, the safest and greenest

lighting available today.

L E D S o l u t i o n s

Lighting is all around us. The right lighting

can mean the difference in a building’s safety,

look, even the mood of its occupants—not to

mention a significant part of its overall energy

costs. So it’s no wonder that the need for

efficient and affordable lighting solutions is

in greater demand than ever. And why LG has

invested over one billion dollars in production

facilities to meet that need with the world’s

most innovative LED products.

54 55

It takes 365 days for the earth to complete

its annual path around the sun. And every

one of those days offers an endless source of

sustainable energy for our homes, our cities,

and our world. LG has been a leader in the

industry for over a quarter century, firm in our

belief that making the most of renewable solar

energy is more than just good business—it’s

good for our planet’s future.

S o l a r E n e rg y

An early innovator, a current leader

LG has been committed to sustainable solar solutions since 1985. The pioneering research and development of our

engineers can be seen in our continued advancements, our innovative products, and in the exponential growth of our

business. In 2012 we delivered solar modules to 32 countries around the world. Furthermore, the 2013’s brand-new

model, MonoX™* NeON, has proved its innovation by winning an award at Intersolar EU, the largest solar exhibition in

the world. And the MonoX™ NeON is not just the f lagship module for LG…it is the standard the entire industry follows.

Quality second to none

We don’t just claim to of fer the highest quality products. The LG Severe Environment Test (LG SET) includes 15

strenuous tests that recreate the most severe conditions our modules might endure in diverse environments around

the world. And we back up our promise with a 25-year output warranty. Because, when it comes to powering your

home or business, failure is not an option.

More patents, the most efficiency

Our researchers continue to push the boundaries on solar ef ficiency, and their efforts have earned the most patents

in the industry for three years in a row. In 2012, we achieved the highest ef ficiency in a P-type cell. And, in 2013,

we launched the MonoX™ NeON, a high end N-type cell product that delivers 20% better performance than general

market products. Where will our path for ef ficiency take us next?

Meeting customer needs

The list of ways customers are using solar power grows every day. At LG, we speak with installers and end-users

around the world to understand and anticipate their expanding applications. And to deliver products that are easier

to install, reliable in more diverse conditions, and that continue to deliver ef ficient and sustainable power to meet the

world’s growing needs. Solar will continue to power the future growth of our company long into the future.

* MonoX™: The brand name of LG’s high efficiency mono crystalline solar module.

56 57

Water is not infinite. But innovation is. Which

is why LG has committed its vast business and

engineering resources to create a healthier

and more sustainable planet for us all. Our

three divisions cover all phases of water

treatment, from engineering, procurement and

construction through operations and delivery.

Our commitment to green policy means a

healthier world for us all.

Wa t e r S o l u t i o n s

New Possibilities in Membrane Technology

From f lat sheet membranes to exclusive hollow fiber designs, our revolutionary fine patterning process delivers the

optimum filtering solutions for even the most demanding environments. But offering the most advanced water

treatment processes is simply not enough—LG has been fully compliant with global environmental regulations such

as RoHS* and Halogen Free since 1994. Af ter all, treating water only has value when we treat our entire planet

with respect.

Total Water Solution, LG EPC**

When you combine LG Electonics’ global business reach with Hitachi Group’s technological expertise, anything

truly is possible. The joint venture between our two companies has resulted in a single source for best-in-class

engineering, procurement and construction ser vices for demanding clients around the world. Whether the need is

industrial or residential, LG EPC strives to go beyond treatment to ef ficient and sustainable water reuse. So that

customers and communities can treat water as the precious resource it truly is.

Expert Water Solution LG HiEntech***

The right technology is only half the story. It takes experience and ingenuity to operate water treatment facilities

ef ficiently and responsibly. LG HiEntech integrates the innovations of our other divisions into Korea’s best-in-class

environmental infrastructure operation and maintenance. Our personnel have developed engineering and manpower

expertise with the ability to meet specific customer needs in plants throughout the country. And now, with the

growing demand for expert water solutions around the world, LG HiEntech is about to bring that expertise to

markets across the globe.

* RoHS (Restriction of Hazardous Substances): EU directive since 2008 on the use of certain hazardous substances in electrical and electronic

equipment, prohibiting the use of lead, mercury, cadmium and more in the manufacturing process of electric and electronic products.

** LG EPC: Engineering, Procurement, Constrution

*** LG HiEntech: The new name of Daewoo Entech, acquired by LG from Daewoo Engineering and Construction, specializing in the management

of water treatment facilities.

58 59

Working with communities. Caring for our pl anet . Cheering for our heroes. These are our shared values that make life bet ter.

5958

Working with communities. Caring for our pl anet . Cheering for our heroes. These are our shared values that make life bet ter.

Working with communities. Caring for our planet. Cheering for our heroes. These are

that make life better.

60 61

A commitment to reduce Greenhouse Gas Emissions A record to be proud of! For four consecutive years, LG has been

designated as a member of Carbon Management Global Leaders Club by the Carbon Disclosure Project* of Korea. We aim to

reduce 30 million tons of greenhouse gas emissions at the product use level in 2020, compared to the emissions of 2007.

Growing green businesses Yes, green can be good for business. Take a look at the Zero Energy America Project™** in Tampa,

Florida, where a local builder has tapped into LG products to offer “net-zero energy” luxury homes. It’s just one way that

business is benefiting from LG’s leadership in R&D which covers LED lighting, solar power, water treatment, and smart grid.

Products people are proud to own Greenovation comes home! Our Smart Appliances have already been helping consumers

save on energy costs. In 2012, over 1,000 LG products were designated as ENERGY STAR by the U.S. Environmental

Protection Agency (EPA).

Promoting green growth with our suppliers Green work is teamwork! Our Green Program, first begun in 2005, has been

helping and supporting our suppliers to create their own green management systems. In 2010, we developed it into Green

Program Plus, expanding the scope of our support with even more vendors across our extensive ecosystem.

* Carbon Disclosure Project | An international non-profit organization which provides global systems for companies to measure, disclose, manage and share vital environmental information.

** Zero Energy America Project™ | A project initiated by Marc Rutenberg, a U.S. based housing construction company, to build a zero energy house. Zero energy house refers to a building designed to operate using net zero grid energy and ultimately offsets the total energy consumption.

Facilitating resources recycling We are making great progress in recycling

equipment. This year, we’ve expanded our successful take-back programs to

make electronics recycling more convenient than ever. Working with local service

providers, recyclers, and NGOs around the world, our programs comply fully with

e-waste regulations in each country. And we continue to increase the use of

recycled materials in some of our products and packaging.

Green Management

LGUS e-waste Take-back program Website

“Greenovation” is the path we’ve set at LG to make sure our innovations have sustainability as our core value. And we have created guideposts in five key areas to direct us along the way: reducing greenhouse gas emissions, developing green businesses, enhancing products with greener features, working with our suppliers, and recycling resources. It’s a path destined to take us all toward a greener future.

Doing Good by Going Green

62 63

An International Commitment We are a long-time collaborator with international institutions seeking to achieve the UN

Millennium Development Goals (MDGs), an international pledge to reduce the world’s population living below the poverty line by

half by 2015. These Goals, adopted by 192 world leaders in 2000, from our core contribution areas: Environmental Sustainability,

Poverty and Disease. We work in partnership with the diverse stakeholders such as governments, local authorities, NGOs, academia

and international organizations including UN World Food Programme and International Vaccine Institute. With these goals in mind,

we are helping to establish a basis for self-sufficiency and career training in developing countries in Africa and Asia, and contributing

to resolve key social issues in local areas by helping people with shared water tanks in Mexico, a blood donation campaign in Russia

and other initiatives around the globe. Because life should be good for all, LG actively engaged in social contribution initiatives

designed to support self-reliance of the underpriviledged, forster young talents and protect the environment by cooperation with

diverse stakeholders to achieve Sustainable Development Goals.

Donation of Technology Technology can make a big difference in improving lives around the world. And LG is bringing the full

force of our research and development to solve critical needs, build awareness of key issues, and encourage greater involvement.

We are helping bridge the “digital divide” with a mobile phone specifically designed for the visually impaired. And we offer our digital

billboard in New York’s Times Square and London’s Piccadilly Circus to International Organizations for promoting their causes.

LG is a global corporate citizen. We share the concerns of people and their communities around the globe. Under the umbrella campaign of “Life’s Good with LG,” we and all of our employees are happy to commit our technological knowledge, financial resources and communication channels with partner organizations aimed at creating differentiated value for everyone. It is what we call, “The LG Way”

LG employees are always pitching in All our members to help make a difference in

their own communities. Each year on June 5, tens of thousands of our employees take

part in World Environment Day, volunteering in efforts to improve the environment

across the globe. In 2005, our employees launched a talent sharing volunteering

program called “Life’s Good Volunteers” as a means to organize participation in hundreds

of local projects right where they live. We offer invaluable consulting to social startup

enterprises in partnership with our labor unions. And, we are proud to report that over

96% of LG Korea employees and 85% of executives have chosen to donate of fraction

of their monthly salary to care local community.

C . W

F P

R an

ak M

ar ti

n Life’s Good with vaccination

LG Hope Community Corporate Wide Social Contribution Slogan

LG Hope Fa mily

Social Responsibility

Making “Life’s Good” Possible for Everyone

64 65

‘Share the Genius’ of the G Pro You don’t get any hotter than the G Pro. And you don’t get any hipper than indie rock band Atlas

Genius. Put the two together and you have a product launch that had them dancing in the aisles. Which is exactly what happened

this past May at the Metropolitan Pavilion in New York City’s trend-setting Chelsea neighborhood. Music fans and tech reporters

took their seats—and took to their feet—as the band not only played, but also sang the praises of G Pro features that let them share

their music and updates from the road in new and creative ways. And the event was captured (with a G Pro, of course) and shared on

LG Mobile Facebook and Twitter feeds.

Digital Experience 2013 Now in its 9th year, the LG Digital Experience is not just an important date on our calendar—it has

become one of the premier events for the entire Brazilian tech community. Brazil is now one of the largest operation outside of

Korea, making this an event with enormous impact. Guests, key retail customers, the press and the public got their first looks at over

375 of our most innovative product from all divisions, truly living up to this year’s model: “Viva Maid da Vida Smart” (“Live More of the

Smart Life”). What could make the event even bigger? The Brazilian soccer star was on hand to celebrate the launch of his biography

as an e-book app for smart TV. It’s an event that definitely reached its “goal!”

A Smart Choice for Everyone. Globally With so much innovation to show off, LG Home Appliances requires a product showcase

to call its own. Twice. This past April, the LG Innovation Festival, widely known as Innofest, brought scores of business partners and

the press to locations in Cancun, Mexico and Berlin, Germany. Guests were treated to first-look demonstrations of our latest—and

smartest—home appliances with features geared to the needs of their own local markets. From Eco-Hybrid washer-dryers and Door-

in-Door refrigerators to Charcoal Lighting Heater ovens and the Hom-Bot Square robotic vacuum, the products proved once again

that LG innovation is one brand worthy of a festival all its own.

Sponsorship for Olympia Program Olympia, the knowledge competition for High

School students on Vietnam’s biggest TV channel, has been a national institution

since 1999. LG Vietnam is proud to associate its brand name with a program that

celebrates the best in the country’s youth. Now, we are expanding the reach even

more with provincially broadcast shows for Middle School students. And, in keeping

with our platform of innovation, we will be sponsoring a new nationwide version for

college students that will test and celebrate the best of student creativity. You could

say it is one very smart sponsorship!

Digital Experience 2013 in Brazil

Global Marketing Initiatives

LG is a company with truly global reach. But matched with extensive local understanding. In 2013 we continued to bring our story of technology and innovation to different regions with marketing programs that tap into local customs and culture, and make LG a household name in homes around the world.

Big Markets, Even Bigger Excitement

Oly mpia progra m in Vie tn a m

G Pro l aunching show in U.S.

66 67

Baseball _Sponsor since 2013 Talk about a great place to “pitch” our products—LG is now the proud sponsor of two of the

most storied teams in Major League Baseball, the Los Angeles Dodgers and the Cincinnati Reds. As ballparks become more and

more modernized with technology to inform and entertain the fans, each team’s stadium will serve as ideal venues to show off LG

innovation including the LG G Pro smartphone. Dedicated product showrooms at Dodger Stadium in Los Angeles will give a chance

for fans to stop by and try out products between innings. And those fans can add up to a lot of traffic—more than 45 million people

have attended Dodger home games in the past ten years! And Reds fans are no less enthusiastic about their own home team. With

a seating capacity of over 42,000 people per game, there will be plenty of eyes on the LG brand when it appears on the giant screen

and stadium fences. Baseball and LG, a great new double play combination!

Formula 1TM _Sponsor since 2009 The most exciting sport on four wheels is the perfect platform to showcase LG innovation.

After all, Formula 1TM racing and LG products share the same key elements that drive the passion of their fans: sleek style,

engineering excellence, and the will to be first in the world.

NCAA* _Sponsor since 2009 This sponsorship was a slam dunk! 89 National Championships in 23 different sports, and a fan base

that will stop at nothing to root their favorite team on. That’s a lot of cheering over the course of one year! LG is proud to partner

with the NCAA and CBS Sports for an exclusive, fully-integrated campaign as part of promotional tie-ins throughout the year.

* NCAA: The National Collegiate Athletic Association

Sharing Our Passion with Customers

ICC** Cricket _Sponsor since 2002 Talk about passion! Few sports create the same

frenzy of excitement like cricket. And when teams compete for the Cricket World Cup

every four years, entire countries pause to cheer their national teams on to victory.

It’s the same kind of passion shared by LG employees for the challenges they share at

work every day, which is why ICC Cricket is the perfect platform to share our products

with the world. Match after match after match.

** ICC: International Cricket Council

ICC Cricket [2

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Sports Sponsorship

The path to victory begins with passion. Passion for our favorite sports, and for the teams and players we cheer on game af ter game, season af ter season. It’s a feeling that we all share at LG not only as sponsors, but also as a global community of fans of many different sports, from car racing to cricket. Which is why we’re doubly honored to sponsor some of the world’s leading organizations.

LG Replica Racing Car

68 69

Leading the market s. Inspiring the world.

It’s all possible.

LG World Record Campaign

Through a commitment to world-best technology and design, LG strives to be the world leader

in products that enrich people’s lives. But even in a culture dedicated to daily innovation, some

products truly surpass expectations and open the world’s eyes to new possibilities.

The World Record Campaign is a highly visible way to celebrate those LG products that outpace

the competition through World First and World Class features. The honored products are

carefully chosen based on very strict standards: they must either feature specs that are truly

superior to the competitors’, or be first to introduce a new function that meets a customer

need. The accomplishment must be further accredited by an external organization or be the

first place winners of the industry’s most prestigious awards.

LG World Records

70 71

CURVED OLED TV

The World’s First CURVED OLED TV

Based on internal survey of TV models available for purchase in 2013.

Door-in-Door Refrigerator

The World’s First

“Door-in-Door” Applied

Refrigerator

Based on internal sur vey of

Refrigerator models available for

purchase in March, 2012.

55 inch OLED TV

The World’s Largest & Slimmest 3D OLED TV

Based on internal survey of TV models available

for purchase in Jan., 2013.

X-Boom Mini Component

The World’s Most Powerful Mini-Component

Based on internal survey of mini-component

models available for purchase in Dec., 2012.

Titan Big 2 Air Conditioner

The World’s Most Powerful Air Conditioner

Based on internal testing and sur vey of wall-mounted on/

of f residential air conditioners available for purchase in April, 2013,

LG’s Titan Big 2 (LS-H366V850, LS-C366V8S0, LS-H366V4C0,

LS-H382V8C0) has the largest air volume and is able to operate

continually for more than 2 hours with outside temperature of 60°C.

Cinema Screen 3D TV (LM96)

The World’s Narrowest Bezel 3D TV

Based on internal survey of 3D TV

models available for purchase in Feb., 2012.

TurboWash™ Washing Machine

The World’s Largest

Capacity Washing Machine

Based on manufacturer’s

published specification of

residential washing machines,

March, 2012

Magic Remote

The World’s First Motion

Remote for TV

Based on internal survey of TV models available for

purchase in March, 2012.

Titan Deluxe Air Conditioner

The World’s First In-built AVS

Air Conditioner

Based on internal sur vey of Air Conditioner models

available for purchase in April, 2012.

3D Video Wall (50WV70MD)

The World’s

Narrowest 3D Video

Wall

Based on internal survey of

3D Video wall in the Digital

Signage models available for

purchase in July, 2012

Slim Art Lighting

The World’s Slimmest LED Pendant Lighting

Based on internal survey of LED pendant lighting

models available for purchase in Nov. 2012.

LTE Phones

The World’s Leader in

LTE Device Patents

Based on June 2012 research

by TechIPM.

Anti Mosquito Air Conditioner

The World’s First Anti-Mosquito Air Conditioner

Based on third-party testing, LG’s HS-C1264NN4,

with Ultrasonic Technology, can repel up to 62.5% of

anopheles mosquitoes carrying the malaria virus.

7372

We believe technol og y is an enabler. It frees you to dream and focus on your own ideas. And it hel ps you achieve what you want for yourself.

When the technol og y realizes your dream, it ’s al l possible.

7372

We believe technol og y is an enabler.

When the technol og y realizes your dream, it ’s al l possible.

dream and focus on your own ideas. And it helps you achieve what you want for yourself.

74 75

Smar t Business C enter

Corporate Design C enter

Qualit y Center

Corporate Strategic P l anning Div is ion

Corporate Business Pl anning Div is ion

Corporate Audit Division

C h ie f O pe ra tin g O f fice r

Chie f Te ch n ology O f fice r

Chie f Fin a n cia l O f fice r

Global M a rke tin g O f fice r

Business Su ppor t O f fice r

Chief Human re sou rce O f fice r V

eh ic

le C

o m

p o

n en

ts

H

om e

En te

rta inm

ent Mobile Communications H

o m

e A ppliances

As of 2012_ In Billions of Korean Won

Vice Chairman & CEO

Organization Sales

Employees

Investment

As of 2012 _In Billions of Korean Won

Global revenue, referring to the total revenue of the global subsidiaries’ accounts excluding internal transactions.

Japan 2%

Korea 14%

Europe 12%

China 3%

North America 23%

Central & South America 15%

CIS 8% India 5%

South East Asia 7%

Middle East & Africa 11% Sales by Region

HE 45%

HA 22%

MC 20%

AE 9%

Others 4%

Sales by Company

2,516 R&D Investment

1,619 Equipment Investment50,31936,378

Overseas Korea

A i r C o n d i t i o n i n g & E n e r g y S o l

u t i o n

As of 2012 _In Billions of Korean Won

Global revenue, referring to the total

revenue of the global subsidiaries’ accounts

excluding internal transactions.

2011

54,257 2012

50,248

Total

4,135

Total

86,697

Facts & Figures

76 77

LGERS Reynosa• •LGESR Riaydh

LGEYT Yantai •LGESY Shenyang

LGEQH Qinhuangdao

•LGEND NanjingLGEPN Nanjing / •LGEKS Kunshan •LGEHN Hangzhou

•LGEMX Mexicali

LGEMM Apodaca, Nuevo Leon

•LGEQD Qingdao

•LGETR Taizhou • LGESH Shanghai

LGETA TianjinLGETL Tianjin / •

LGEHZ Huizhou •

LG Cons. Panama city

• LGEMA Mlawa

• •

LG BT Beijing / •

LGECH Beijing

LGEEH Amsterdam

•

•LGESK Nairobi

LGEAO Luanda

•LGEAI Hunstville

LGEME Dubai

•

• LGERI Moscow

•LGEBR Taubate

•

LGEOT Dubai

•LGESBJeddah

LG Receivable Funding Englewood Cliffs

• SOCIO São Paulo

•

•LGERA Moscow

•LGEAK Almaty

•LGESA Johannesburg

•LGEEG Katameya (Head Office) Ismailia (Factory)

•LG AG Taubate

• LGETH Bangkok

•LGEIN Jakarta

• LGEIL New Delhi

LGEQA Qingdao

•

LGEVN Hung Yen

•

•LGERM Moscow

• LGEIL Pune

• LGETH Rayong•

LGSI Bangalore

•C&S AmericaSolution Panama city /

• LGEMF Villepinte

LGERD Beijing•

LGEJL Tokyo•

LGCRC Shanghai • LGEMR San Diego

•

Triveni Princeton Junction ZENITH Chicago

••Zenith Pennsylvania •

SLGMM Apodaca •

•LGEPS Panama city

•LGEAG Vienna

• LGECI North York

•LGEMS Mexico City

•LGEMU San Diego

•LGEUS Englewood Cliffs

•LGEML Kuala Lumpur

•LGEPH Manila

•LGESL Singapore

•LGECZ Praha•LGEDG Duesseldorf •LGEFS Paris

•LGELV Riga

•LGENO Oslo

• LGEWR Wroclaw

•LGESW Stockholm

•LGERO Bucharest

•LGEPT Lisbon

LGEPL Warsaw

•LGEIS Milano

•LGEHS Athens •LGEES Madrid

LGEUK London •

•LGETT Taipei

•LGEUR Kiev

•LGEJP Tokyo

•LGETK Istanbul

•LGEMC Casablanca •LGELF Amman

•LGEAS Algeria •LGETU Tunis

•LGEAF Dubai LGEGF Dubai LGEDF Dubai

•LGEMI Miami

•Guatemala Guatemala City

•LGEPR Lima

•LGECL Santiago

•LGECB Bogota

•LGEAR Buenos Aires

LGEMK Budapest•

LGEHK Hong Kong •

LGEBN Amsterdam

•

LGEAP Sydney

•

•

•Easytec Lagos

• LGE Honduras Tegucigalpa

• LGEVZ Caracas

LGESC Amstelveen

•

•

•SILG Mexico City

LGEWA Wales •

LG Philips Display Amsterdam

•LGENI Lagos

•LGEAT Istanbul

•LG Pasig Manila

•EIC Singapore

• LG Holding(HK) Hong Kong

• America

LGEMI LG Electronics Miami Inc. LGEAI LG Electronics Alabama Inc. LGECI LG Electronics Canada, Inc. LGEMX LG Electronics Mexicalli, S.A. DE C.V. LGEMS LG Electronics Mexico S.A. DE C.V. LGEMR LG Electronics Mobile Research U.S.A., L.L.C. LGEMU LG Electronics Mobilecomm U.S.A., Inc. LGEMM LG Electronics Monterrey Mexico S.A.de C.V. LGERS LG Electronics Reynosa S.A. DE C.V. LGEUS LG Electronics U.S.A., Inc. SILG ServiciosIntegrales LG S.A DE C.V Triveni Triveni Digital Inc. Zenith Zenith Electronics Corporation of Pennsylvania LG AG LG ArmagemGeral Ltda. LGEAR LG Electronics Argentina S.A. LGECB LG Electronics Colombia Ltda. LGEBR LG Electronics do Brasil Ltda. LGE Honduras LG Electronics Honduras S.de R.L. LGECL LG Electronics Inc. Chile Ltda. LGEPS LG Electronics Panama, S.A. LGEPR LG Electronics Peru S.A. LGEVZ LG Electronics Venezuela S.A. SOCIO SOCIO VIP Ltda. C&S America Solution C&S America Solutions LG Cons. LG Consulting corp. Guatemala LG Electronics Guatemala S.A. ZENITH Zenith Electronics LLC SLGMM Servicios LG Monterrey Mexico S.A. de C.V. LG Receivable Funding LLC LG Receivable Funding LLC

Europe

LGEAG LG Electronics Austria GmbH LGEBN LG Electronics Benelux Sales B.V. LGECZ LG Electronics CZ, s.r.o. LGEDG LG Electronics Deutschland GmbH LGEES LG Electronics Espana S.A. LGEEH LG Electronics European Holdings B.V. LGESC LG Electronics European Shared Service Center B.V. LGEFS LG Electronics France S.A.S. LGEHS LG Electronics Hellas S.A. LGEIS LG Electronics Italia S.p.A LGELV LG Electronics Latvia, LLC LGEMK LG Electronics Magyar KFT LGEMA LG Electronics Mlawa Sp. z o.o LGEMF LG Electronics Mobilecomm France LGESW LG Electronics Nordic AB LGENO LG Electronics Norway AS LGEPL LG Electronics Polska Sp. z o.o LGEPT LG Electronics Portugal S.A. LGERO LG Electronics Romania S.R.L. LGEUK LG Electronics United Kingdom Ltd. LGEWR LG Electronics Wroclaw Sp.zo.o LGEWA LG Electronics Wales Ltd. LG Philips Display(NL) LG Philips Display Holding B.V

Middle East & Africa

Easytec Easytec Global Services Innovation Limited LGEAO LG Electronics Angola Limitada LGELF LG Electronics (Levant) Jordan LGEAF LG Electronics Africa Logistics FZE LGEAS LG Electronics Algeria SARL LGEDF LG Electronics Dubai FZE LGEEG LG Electronics Egypt S.A.E LGEGF LG Electronics Gulf FZE LGEME LG Electronics Middle East Co., Ltd. LGEMC LG Electronics Morocco S.A.R.L LGETU LG Electronics North Africa LGESA LG Electronics S.A. (Pty) Ltd. LGETK LG Electronics Ticaret A.S. LGESR LG-Shaker Co., Ltd. (Riaydh) LGESK LG Electronics Service Kenya Limited LGESB LG Electronics Saudi Arabia Limited LGENI LG Electronics Nigeria Limited LGEAT Arcelik-LG KlimaSanayiveTicaret A.S.

Asia

LGEAP LG Electronics Australia Pty, Ltd. LGEIL LG Electronics India Pvt. Ltd. LGEJL LG Electronics Japan Lab. Inc. LGEJP LG Electronics Japan, Inc. LGEML LG Electronics Malaysia SDN. BHD LGEPH LG Electronics Philippines Inc. LGESL LG Electronics Singapore PTE LTD. LGETH LG Electronics Thailand Co., Ltd. LGEVN LG Electronics Vietnam Co., Ltd. LGSI LG Soft India Private Limited. LGEIN P.T. LG Electronics Indonesia LG Pasig LG Electronics Pasig, Inc. EIC EIC Properties Pte Ltd

China

LGEYT Inspur LG Digital Mobile Communications Co., Ltd. LGECH LG Electronics (China) Co., Ltd. LGERD LG Electronics (China) Research and Development Centre Co., Ltd. LGEHN LG Electronics (Hangzhou) Co., Ltd. LGEKS LG Electronics (Kunshan) Computer Co., Ltd. LGCRC LG Electronics (Shanghai) Research and Development Center Co., Ltd. LGEQA LG Electronics Air-Conditioning(Shandong) Co., Ltd. LGEHK LG Electronics HK Ltd. LGEHZ LG Electronics Huizhou Ltd. LGEND LG Electronics Nanjing Display Co., Ltd. LGEQH LG Electronics Qinhuangdao Inc. LGESY LG Electronics Shenyang Inc. LGETA LG Electronics Tianjin Appliances Co., Ltd. LGEPN NanJing LG-Panda Appliances Co., Ltd. LGEQD Qingdao LG Inspur Digital Communication Co., Ltd. LGESH Shanghai LG Electronics Co., Ltd. LGETR Taizhou LG Electronics Refrigeration Co., Ltd. LGETL Tianjin Lijie cartridge heater Co., Ltd. LG Holding (HK) LTD LG Holding (HK) LTD LG BT Beijing LG Building Development Co.,Ltd LGETT LG Electronics Taiwan Taipei Co., Ltd.

CIS

LGERI LG Alina Electronics LGEAK LG Electronics Almaty Kazakhstan LGERA LG Electronics RUS, LLC LGERM LG Electronics RUS-Marketing, LLC LGEUR LG Electronics Ukraine Inc. LGEOT LG Electronics Russia & Ukraine

LGERS Reynosa• •LGESR Riaydh

LGEYT Yantai •LGESY Shenyang

LGEQH Qinhuangdao

•LGEND NanjingLGEPN Nanjing / •LGEKS Kunshan •LGEHN Hangzhou

•LGEMX Mexicali

LGEMM Apodaca, Nuevo Leon

•LGEQD Qingdao

•LGETR Taizhou • LGESH Shanghai

LGETA TianjinLGETL Tianjin / •

LGEHZ Huizhou •

LG Cons. Panama city

• LGEMA Mlawa

• •

LG BT Beijing / •

LGECH Beijing

LGEEH Amsterdam

•

•LGESK Nairobi

LGEAO Luanda

•LGEAI Hunstville

LGEME Dubai

•

• LGERI Moscow

•LGEBR Taubate

•

LGEOT Dubai

•LGESBJeddah

LG Receivable Funding Englewood Cliffs

• SOCIO São Paulo

•

•LGERA Moscow

•LGEAK Almaty

•LGESA Johannesburg

•LGEEG Katameya (Head Office) Ismailia (Factory)

•LG AG Taubate

• LGETH Bangkok

•LGEIN Jakarta

• LGEIL New Delhi

LGEQA Qingdao

•

LGEVN Hung Yen

•

•LGERM Moscow

• LGEIL Pune

• LGETH Rayong•

LGSI Bangalore

•C&S AmericaSolution Panama city /

• LGEMF Villepinte

LGERD Beijing•

LGEJL Tokyo•

LGCRC Shanghai • LGEMR San Diego

•

Triveni Princeton Junction ZENITH Chicago

••Zenith Pennsylvania •

SLGMM Apodaca •

•LGEPS Panama city

•LGEAG Vienna

• LGECI North York

•LGEMS Mexico City

•LGEMU San Diego

•LGEUS Englewood Cliffs

•LGEML Kuala Lumpur

•LGEPH Manila

•LGESL Singapore

•LGECZ Praha•LGEDG Duesseldorf •LGEFS Paris

•LGELV Riga

•LGENO Oslo

• LGEWR Wroclaw

•LGESW Stockholm

•LGERO Bucharest

•LGEPT Lisbon

LGEPL Warsaw

•LGEIS Milano

•LGEHS Athens •LGEES Madrid

LGEUK London •

•LGETT Taipei

•LGEUR Kiev

•LGEJP Tokyo

•LGETK Istanbul

•LGEMC Casablanca •LGELF Amman

•LGEAS Algeria •LGETU Tunis

•LGEAF Dubai LGEGF Dubai LGEDF Dubai

•LGEMI Miami

•Guatemala Guatemala City

•LGEPR Lima

•LGECL Santiago

•LGECB Bogota

•LGEAR Buenos Aires

LGEMK Budapest•

LGEHK Hong Kong •

LGEBN Amsterdam

•

LGEAP Sydney

•

•

•Easytec Lagos

• LGE Honduras Tegucigalpa

• LGEVZ Caracas

LGESC Amstelveen

•

•

•SILG Mexico City

LGEWA Wales •

LG Philips Display Amsterdam

•LGENI Lagos

•LGEAT Istanbul

•LG Pasig Manila

•EIC Singapore

• LG Holding(HK) Hong Kong

•

Global Operations

� Marketing

� R&D

� Marketing & Production

� Service

� Production

� Others

78 79

Bon-Joon Koo Vice Chairman & CEO /

LG Electronics

Havis Kwon President & CEO / Home

Entertainment Company

Sung-Jin Cho President& CEO / Home

Appliances Company

Jong-Seok Park Executive Vice

President & CEO /

Mobile Communications

Company

Hwan-Yong Nho President & CEO / Air

Conditioning & Energy

Solution Company

Woo-Jong Lee President & CEO /

Vehicle Components

Company

Jong-Sik Kim President / Chief Operating

Officer

Dae-Hyun Song Executive Vice President

& CEO / Russia

Wayne Park Executive Vice President

& CEO / US

Ki-Wan Kim Executive Vice

President / Global

Marketing Officer

Stanley Cho Executive Vice President

& Representative /

Europe

David Jung Executive Vice President

/ Chief Financial Officer

Hye-Woong Lee Senior Vice President

& CEO / Mexico

Jun-Ho Kim Senior Vice President /

Head of Quality Center

Sang-Gyu Choi Executive Vice President

& CEO / Korea Marketing

Company

Skott Ahn President / Chief

Technology Officer, Head of

Corporate Design Center

Soon Kwon Senior Vice President

& CEO / India

Sang-Geon Nam Executive Vice President /

Business Support Officer

Moon-Bum Shin President & CEO /

China

Se-Woo Park Vice President &

Representative / South

& Central America

James Park Senior Vice President &

Representative / Middle

East & Africa

Chang-Bum Byun Vice President &

CEO / Brazil

Ho-Geon Hwang Senior Vice President /

Chief Human Resources

Officer

Board of Directors

Inside

Bon-Joon Koo Vice Chairman & CEO of LG Electronics /

Director

David Jung Executive Vice President & CFO of

LG Electronics / Director

Yu-Sig Kang Vice Chairman of LG Management

Development Institute / Director

Outside

Kyu-Min Lee Advisor of SK Research Institute / Outside

Director

Sang-Hee Kim Lawyer / Outside Director

Chong-Nam Chu Professor of Seoul National University /

Outside Director

Chang-Woo Lee Professor of Seoul National University /

Outside Director

Audit Committee

Chang-Woo Lee Professor of Seoul National University /

Outside Director

Kyu-Min Lee Advisor of SK Research Institute / Outside

Director

Sang-Hee Kim Lawyer / Outside Director

Top Management

80 81

1958 • Established as Gold Star

1959 • Produced Korea’s first radio

1962 • Exported Korea’s first radios to the US and Hong Kong

1965 • Produced Korea’s first refrigerator

1966 • Produced Korea’s first black and white TV

1968 • Produced Korea’s first air conditioner

1969 • Produced Korea’s first washing machine

1974 • Listed on the Korea Stock Exchange

1977 • Produced Korea’s first color TV

1978 • Surpassed USD 100 million in exports, a Korean

industry first

1980 • Established first EU sales subsidiary in Germany

(LGEWG)

1982 • Established US color TV plant in Huntsville, Alabama

1984 • Surpassed KRW 1 trillion in sales for the first time

1986 • Established European VCR plant in Germany

1988 • Established sales and joint venture production

subsidiaries in Thailand

1991 • Established design technology center in Ireland

1993 • Established a production and sales subsidiary in

Huizhou, China (LGEHZ), beginning a full-scale advance into the Chinese market

1995 • Renamed as LG Electronics • Acquired US-based Zenith Electronics

1997 • Developed 40-inch Plasma TV and world’s first DTV IC

chipset • Established India production subsidiary (LGEIL)

1998 • Developed world’s first 60-inch Plasma TV

1999 • Co-established LG.Philips LCD (currently LG Display)

2000 • Acquired operations of LG Information &

Communications • Launched world’s first Internet-enabled refrigerator

2001 • Commercialized asynchronous IMT-2000

communications equipment • Launched world’s first Internet-enabled washing

machine, air conditioner, and microwave oven

2002 • Demerged into two companies to unlock shareholder

value: holding company LG Electronics Investment (LGEI) and operating company LG Electronics (LGE)

• Commercialized world’s first home network system

2003 • Developed world’s first synchronous-asynchronous

IMT-2000 Mobile phone • Developed world’s first 76-inch Plasma TV • Launched world’s first DVD rewriter compatible with all

CD and DVD standards • Led US CDMA mobile phone market for the first time

2004 • Received approval for E-VSB as the next generation

ATSC DTV transmission standard • Launched world’s first 55-inch LCD TV • Commercialized world’s first 71-inch Plasma TV • Developed world’s first mobile phone with T-DMB

mobile TV reception • Developed home cinema system with wireless speakers • Led global CDMA mobile phone market for the first

time

2005 • Launched world’s first notebook with T-DMB reception • Launched LG Chocolate, the first phone in the Black

Label Series • Developed world’s first 102-inch Plasma TV • Co-established LG-Nortel, a telecommunications

network equipment venture with Nortel Networks • Launched mobile phone with S-DMB reception and

recording

2006 • Launched LG Shine, the second handset in the Black

Label Series • Launched steam washing machine and interactive TV

refrigerator • Developed world’s first 100-inch LCD TV • Launched world’s first full HD (1080p) 102-inch

Plasma TV • Developed world’s first dual-format high-definition disc

player and drive

2007 • Launched BH100 Super Blu, the world’s first dual-

format HD disc player • Launched PRADA Phone by LG with advanced touch

interface • Won record number of international design awards,

including 21 iF and 29 red dot Design Award • Launched 120 Hz full HD LCD TV line • Shipped 15 millionth LG Chocolate Phone • Led US drum washing machine market for the first

time

2008 • The 50th Anniversary of LG Electronics • Established new LG Electronics brand identity • Launched LG Secret, the third handset in the Black

Label Series • Released LCD TV Scarlet in 80 nations simultaneously • Unveiled the world’s first Bluetooth headset combined

mobile phone • Unveiled the world’s first Blu-ray network storage • Held international environment conference with UN • Developed the world’s first LTE mobile modem chip • Recorded over 100 million units of LG air conditioners

in accumulated sales

2009 • Became second-largest LCD TV provider worldwide • Became third-largest supplier of mobile handsets

market worldwide • Became Global Partner and Technology Partner of

Formula One™

2010 • Unveiled world’s first and fastest dual-core

smartphone, LG Optimus 2X • Unveiled world’s first full LED 3D TV • Unveiled the new E90 monitor, the company’s slimmest

LED monitor to date at just 7.2 mm in depth • Unveiled the company’s first ever Real 3D Sound Home

Theater System • Unveiled its latest, groundbreaking creations: the

BIGIN, a largest-in-class washing machine with LG’s proprietary 6 Motion Direct Drive; the iPRO, the largest, most energy efficient refrigerator in its class; the world’s first solar Lightwave oven and the world’s first KOMPRESSOR™ vacuum cleaner

2011 • Launched water treatment business providing full-scale

planning through total maintenance solutions • Introduced CINEMA 3D Smart TV combining industry-

leading 3D technology and smart TV capabilities • Unveiled the world’s first smart appliances delivering

the consumer benefits of smart savings and smart convenience

• Launched the largest French-door refrigerator in its class offering unparalleled capacity and convenience

• Increased investment in air conditioning solutions delivering a full line-up for residential through large industries

• Introduced LG Revolution™, LG’s first 4G smartphone followed by Optimus LTE, the company’s best-selling 4G smartphone to date.

2012 • Established Smart Business Center to lead smart

innovation • Introduced the largest and slimmest 55-inch OLED TV • Unveiled the world’s first 84-inch ULTRA HD TV • Unveiled G, first LTE Snapdragon S4 Pro Quad-Core

smartphone • Launched Nexus 4 in partnership with Google • Introduced world-leading smart appliances with

enhanced connectivity and greater convenience • Introduced proprietary TurboWash™ washing machine

and innovative refrigerator with Door-in-Door • Unveiled ultra-high efficiency HVAC solutions including