S C H E R M E R H O R N B A C H R A C H
LEARN SUCCEED
MANAGEMENT T H I R T E E N T H E D I T I O N
Management
JOHN R. SCHERMERHORN, JR. OHIO UNIVERSITY
DANIEL G. BACHRACH UNIVERSITY OF ALABAMA
THIRTEENTH EDITION
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Library of Congress Cataloging in Publication Data:
Schermerhorn, John R.
Management / John R. Schermerhorn.—13th ed.
p. cm.
ISBN 978-1-118-84151-8 (unbound)
1. Management. I. Title.
Printed in the United States of America
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While you played
I wrote.
But always,
I was listening
and loving
you.
1984 It’s later now.
Don’t worry.
Time
means love shared,
by you
and me.
1986 Th ink
of all the fun
we have.
Here, there, everywhere,
doing things
together.
1989 Home,
now and forever,
will always be
wherever
I can be
with you.
1992 Time
has its ways,
doesn’t it?
Not enough,
not enough,
I often say.
1996
Hurry home
when you can.
Come laughing, sons.
Tell us
your
wonderful stories.
1999 Songs riding winds.
Mimi,
Uncle George,
Uncle Nelson.
Whispers and choirs.
Silence speaks.
2002 On the mountain,
by Irish lakes,
fi nd beauty and
peace.
Fairies dance
there.
2004 Mom loves
us, cats
and rainy days.
Nana and Poppy
loved us
too.
2007 Bookstores, museums,
stories, paintings.
And dreams.
We travel,
we laugh,
joined in life.
2009
While you work,
I’m starting to play
again.
Still listening,
and loving
you.
2011 When I
was young
I never knew
you would make
dreams
come true.
2013 No matter
the time
or day.
With a thought,
a memory,
I smile.
2015
From John
To my sons, John Christian and Charles Porter
From Dan
For Julie, Sammy, Eliana, Jakey, Jessica, Caleb, and Lilah—I love you!
iii
About the Authors Dr. John R. Schermerhorn, Jr., is the Charles G. O’Bleness Professor of Management Emeri-
tus in the College of Business at Ohio University, where he teaches graduate courses in manage-
ment and organizational behavior. Dr. Schermerhorn earned a PhD in organizational behavior
from Northwestern University, an MBA (with distinction) in management and international
business from New York University, and a BS in business administration from the State Univer-
sity of New York at Buff alo. He previously taught at Tulane University, the University of Vermont,
and Southern Illinois University at Carbondale, where he also served as head of the Department
of Management and associate dean of the College of Business Administration.
International experience adds a unique global dimension to Dr. Schermerhorn’s teaching
and writing. He holds an honorary doctorate from the University of Pécs in Hungary. He was
a visiting professor of management at the Chinese University of Hong Kong, on-site coordi-
nator of the Ohio University MBA and Executive MBA programs in Malaysia, and Kohei
Miura visiting professor at Chubu University in Japan. He has served as adjunct professor at
the National University of Ireland at Galway and advisor to the Lao-American College in
Vientiane, Laos. He presently teaches an MBA course at Università Politecnica Delle Marche
in Ancona, Italy, and PhD seminars in the Knowledge and Innovation Management doctoral
program at Bangkok University, Th ailand. At Ohio University he has twice been Director of
the Center for Southeast Asian Studies.
A member of the Academy of Management, Dr. Schermerhorn was chairperson of the
Management Education and Development Division. Management educators and students
alike know him as author of Exploring Management 4e (Wiley, 2014), Management 12e (Wiley,
2013), and co-author of Organizational Behavior 13e (Wiley, 2014). Dr. Schermerhorn has
also published numerous articles, including ones in the Academy of Management Journal,
Academy of Management Review, Academy of Management Executive, Organizational
Dynamics, Asia-Pacifi c Journal of Management, the Journal of Management Development, and
the Journal of Management Education.
Ohio University named Dr. Schermerhorn a University Professor, the university’s highest
campus-wide honor for excellence in undergraduate teaching. He is a popular guest speaker
at colleges and universities. He is available for student lectures and classroom visits, as well
as for faculty workshops on scholarly manuscript development, textbook writing, high
engagement teaching, and instructional and curriculum innovations.
Dr. Daniel G. Bachrach (Dan) is the Robert C. and Rosa P. Morrow Faculty Excellence Fellow
and Professor of Management in the Culverhouse College of Commerce and Business Admin-
istration at the University of Alabama, where he teaches graduate and undergraduate courses
in management. Dr. Bachrach earned a PhD in organizational behavior and human resource
management—with a minor emphasis in strategic management—from Indiana University’s
Kelley School of Business, an MS in industrial/organizational psychology from the University
of Wisconsin-Oshkosh, and a BA in psychology from Bates College in Lewiston, Maine.
A member of the Academy of Management and the Society for Industrial and Organiza-
tional Psychology, Dr. Bachrach serves on the editorial boards of the Journal of Applied Psy-
chology and Organizational Behavior and Human Decision Processes. He is co-editor of the
Handbook of Behavioral Operations Management: Social and Psychological Dynamics in
Production and Service Settings (Oxford University Press, 2014), co-author of Transformative
Selling: Becoming a Resource Manager and a Knowledge Broker (Axcess Capon, 2014), and
senior co-author of 10 Don’ts on your Digital Devices: Th e Non-Techie’s Survival Guide to Digital
Security and Privacy (Apress, 2014). Dr. Bachrach also has published extensively in a number
of academic journals including Organization Science, Journal of Applied Psychology, Strategic
Management Journal, Organizational Behavior and Human Decision Processes, Personnel Psy-
chology, Journal of Management, Leadership Quarterly, Production and Operations Manage-
ment, Journal of Operations Management, Journal of Supply Chain Management, and the
Journal of Personal Selling and Sales Management.
iv
Ohio University named Dr. Schermerhorn a
University Professor, the university’s highest
campus-wide honor for exellence in
undergraduate teaching.
Dr. Bachrach serves on the editorial boards
of the Journal of Applied Psychology and Organizational Behavior and Human Decision Processes.
Preface
From the beautiful cover of this book to the realities of organizations today, great accom-
plishments are much like inspired works of art. Whether one is talking about arranging
objects or bringing together people, technology, and other resources in organizational sys-
tems, it is a balancing act. But the results are spectacular when goals and talent combine to
create a lasting and positive impact.
Just as artists fi nd inspiration in all the senses that bring our world to life, managers fi nd
inspiration in daily experiences, from the insights of scholars, through relationships with
other people, and among the goals that guide organizations in an ever more demanding
society. And like artists, managers must master many challenges as they strive to create the
future from the opportunities of the present.
A well-managed organization—for profi t or nonprofi t, large or small—can build, mix, and
integrate all the beauties of human talent to achieve great things. Th is capacity for positive
impact through people is the goal bound into the pages of Management 13e. It is an oppor-
tunity to gain knowledge, fi nd inspiration, and learn practices that can help build the orga-
nizations we need to forge a better world.
New to Management 13e Management 13e has been revised and updated with a focus on real-world anchors for timely
content, student engagement in critical thinking about real-world and personal career
issues, and instructor opportunities for enriched classroom activities and assignments.
Timely content—All chapters have been updated. Examples of new and expanded coverage
include triple bottom line and shared value view (Chapter 3), disruptive innovation and human
sustainability (Chapter 4), reshoring and tax inversions (Chapter 5), social entrepreneurship and
crowdfunding (Chapter 6), data mining and analytics (Chapter 7), goal management and goal
downsides (Chapter 8 and Chapter 16), employment issues and controversies (Chapter 13),
followership and leadership (chapter 14), technology personality and mood contagion (Chap-
ter 15), and team virtuousness (Chapter 17).
Student engagement features—Student engagement is an embedded theme in Manage-
ment 13e. Look for these chapter features that bring life to disciplinary content: Analysis—
Make Data your Friend, Choices—Th ink Before You Act, Ethics—Know Right from Wrong,
Insight—Learn About Yourself, and Wisdom—Learn from Role Models. Each feature is
designed and visually presented to attract student attention and engage theme in refl ection
and critical thinking. Th ese features are introduced in the chapter opening page as part of
What to Look for Inside: Management Is Real.
Enriched Classroom Opportunities—Th e active and enriched classroom is also an embed-
ded theme in Management 13e. Look for these end-of-chapter opportunities that make it
easy to bring text content to life in discussions, activities, and individual and team assign-
ments: Evaluate Career Situations, Refl ect on the Self-Assessment, Contribute to the Class
Exercise, Manage a Critical Incident, Collaborate on the Team Activity, and Analyze the Case
Study. Th ese instructional enrichments are introduced in the chapter opening page as part
of What to Look for Inside: Skills Make You Valuable.
NNNeww ttoo MMMaanaagemmmmeennt 133e
v
vi PREFACE
Management 13e Philosophy Today’s students are tomorrow’s leaders and managers. Th ey are our hope for the future
during this time of social transformation. New values and management approaches are
appearing; organizations are changing forms and practices; jobs are being redefi ned and
relocated; the age of information is a major force in our lives; and, the intricacies of global-
ization are presenting major organizational and economic challenges.
Management 13e and its rich selection of timely examples and thought provoking
features for analysis and refl ection is designed for this new world of work. It is crafted to
help students understand that management is real and that is an everyday part of their
lives. By engaging with Management 13e, students explore the essentials of management
while also discovering their true potential for developing useful career skills. Th e con-
tent, pedagogy, and features of this edition were carefully blended to support manage-
ment educators who want their students to:
• grow in career readiness,
• become attractive internship and job candidates,
• gain confi dence in critical thinking,
• identify timely social and organizational issues,
• embrace lifelong learning for career success.
Management 13e Pedagogy Th e pedagogical foundations of Management 13e are based on four constructive balances
that are essential to higher education for business and management.
• Th e balance of research insights with formative education. As educators we must be
willing to make choices when bringing the theories and concepts of our discipline to
the attention of the introductory student. We cannot do everything in one course. Th e
goal should be to make good content choices that set the best possible foundations for
lifelong learning.
• Th e balance of management theory with management practice. As educators we
must understand the compelling needs of students to learn and appreciate the applica-
tions of the material they are reading and thinking about. We must continually bring to
their attention interesting and relevant examples.
• Th e balance of present understandings with future possibilities. As educators we
must continually search for the directions in which the real world of management is
heading. We must select and present materials that can both point students in the
right directions and help them develop the confi dence and self-respect needed to
best pursue them.
• Th e balance of what “can” be done with what is, purely and simply, the “right” thing
to do. As educators we are role models; we set the examples. We must be willing to take
stands on issues such as managerial ethics and social responsibility. We must be careful
not to let the concept of “contingency” betray the need for positive “action” and “account-
ability” in managerial practice.
Our students have pressing needs for direction as well as suggestion. Th ey have needs for
application as well as information. Th ey have needs for integration as well as presentation.
And they have needs for confi dence that comes from solid understanding. Our goal is to
put into your hands and into those of your students a learning resource that can help meet
these needs.
Management 13e is designed to help
students discover their true potential
and accept personal responsibilities for
developing career skills.
We are role models . . . we must be
willing to take stands on issues such
as managerial ethics and social
responsibility.
Our goal as educators should be to
make good content and pedagogical
choices that set the best possible foun-
dations for lifelong learning.
MMaanaggeeemmenttt 3ee oossoppp yyy
MMaanaggeeemmenttt 13ee PPeedaaggoggyy
viiPreface
Management 13e Highlights Management 13e introduces the essentials of management as they apply to organizations
and careers in a complex global society. Th e subject matter is carefully chosen to meet
AACSB accreditation guidelines, while still allowing extensive fl exibility to fi t various course
designs, class sizes, and delivery formats.
Th e timely chapter content off ers fl exibility in meeting a wide variety of course objectives
and instructor preferences. Th e chapters are organized in fi ve logical parts—Management,
Environment, Planning and Controlling, Organizing, and Leading. Th e parts and individual
chapters can be used in any order and combination. All chapters have been updated and
enriched with new features and examples from the latest current events.
Learning Model
Th e Management 13e learning model makes it easy for students to read, study, refl ect, and
use critical thinking. Th eir attention is focused on building management skills and compe-
tencies through active learning, and on discovering that management issues and themes
permeate current events that aff ect everyday living.
Each chapter opens with a compelling photo and quote, followed by a learning dash-
board that provides a Quick Start overview, list of Key Takeaways, and a What to Look for
Inside directory in two parts: Management Is Real—with features on Analysis, Choices,
Ethics, Insight, and Wisdom; and, Skills Make You Valuable—with features on Evaluate,
Refl ect, Contribute, Manage, Collaborate, and Analyze. Major Figures within chapters pro-
vide visual support for student comprehension as concepts, theories, and terms are intro-
duced. Where appropriate, Small Boxed Figures and Content Summaries are embedded in the
text to help clarify major points. Th e Management Learning Review section at the end of each
chapter helps students prepare for quizzes and exams by completing a Takeaway Question
Summary and Chapter Self-Test.
Self-Refl ection, Active Learning, and Critical Th inking
Th e What to Look for Inside guide in the chapter-opening learning dashboard points out the
many features in Management 13e that provide students with important opportunities for
self-refl ection, active learning, and critical thinking. Within each chapter, Management Is
Real features present current events, timely issues, and real people and situations to build
awareness and stimulate personal refl ection. Examples include:
MANAGEMENT IS REAL MAKE DATA YOUR FRIEND
Multiple Generations Meet and Greet in the Workplace
THINK BEFORE YOU ACT
Want Vacation? No Problem, Take as Much as You Want
KNOW RIGHT FROM WRONG
Social Media Searches Linked with Discrimination in Hiring
LEARN ABOUT YOURSELF
Self-Awareness and the Johari Window
LEARN FROM ROLE MODELS
Ursula Burns Moves from Student Intern to Fortune 500 CEO
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Management is Real features present
current events, timely issues, and
real people and situations to build
awareness and stimulate personal
refl ection.
Th e Management 13e learning model
makes it easy for students to study,
refl ect, and use critical thinking as they
read.
MMMaanaaggemmmeentt 33ee gg g ttts
viii PREFACE
Management 13e Teaching and Learning Resources
Instructor’s Resource Manual. Th e Instructor’s Resource Manual off ers helpful teaching ideas. It has advice on course development, sample assignments, and recommended activi-
ties. It also off ers chapter-by-chapter text highlights, learning objectives, lecture outlines,
class exercises, lecture notes, answers to end-of-chapter material, and tips on using cases.
Test Bank. Th is comprehensive Test Bank (available on the instructor portion of the Management 13e website) has more than 175 questions per chapter. Th e true/false,
multiple-choice, and short-essay questions vary in degree of diffi culty. All questions are
tagged with learning objectives, Bloom’s Taxonomy categories, and AACSB Standards. Th e
Computerized Test Bank allows instructors to modify and add questions to the master bank
and to customize their exams.
PowerPoint Presentation Slides. Th is robust set of slides can be accessed on the instructor portion of the Management 13e website. Lecture notes accompany each slide.
Pre- and Post-Lecture Quizzes. Included in WileyPLUS Learning Space, the Pre- and Post-Lecture Quizzes focus on the key terms and concepts. Th ey can be used as stand-alone
quizzes, or in combination to evaluate students’ progress before and after lectures.
Lecture Launcher Videos. Short video clips developed from CBS News source materials provide an excellent starting point for lectures or for general class discussion. Teaching
Notes are available and include video summaries and quiz and discussion questions.
Movies and Music. Th e Art Imitates Life supplement, prepared by Robert L. Holbrook of Ohio University, off ers tips for those interested in integrating popular culture and the
humanities into their courses. It provides innovative teaching ideas and scripts for using
movies and music to enrich day-to-day classroom activities. It is widely praised for increas-
ing student involvement and enthusiasm for learning. Th e Art Imitates Life supplement
off ers tips for those interested in integrating popular culture and the humanities into their
courses.
SKILLS MAKE YOU VALUABLE EVALUATE Career Situations: What Would You Do?
REFLECT On the Self-Assessment: Career Readiness “Big 20”
CONTRIBUTE To the Class Exercise: My Best Manager
MANAGE A Critical Incident: Team Leader Faces Test
COLLABORATE On the Team Activity: The Amazing Great Job Race
ANALYZE Th e Case Study: Trader Joe’s: Keeping a Cool Edge
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At the end of each chapter, Skills Make You Valuable features provide a variety of opportu-
nities to build management skills through individual and team learning activities. Examples
include:
Skills Make You Valuable features
provide a variety of opportunities to
build management skills through
individual and team learning activities.
anndd Leeaaarnninggg Reeesourccees
ixPreface
Practice Quizzes. An online study guide with quizzes of varying levels of diffi culty helps students evaluate their progress through a chapter. It is available on the student portion of
the Management 13e website.
Student Portfolio Builder. Th is special guide to building a student portfolio is complete with professional résumé and competency documentation templates. It is on the student
portion of the Management 13e website.
Companion Website. Th e Management 13e website at www.wiley.com/college/ schermerhorn contains a myriad of tools and links to aid both teaching and learning,
including resources described earlier.
WileyPlus Learning Space
What is WileyPLUS Learning Space? It’s a place where students can learn, collaborate, and
grow. Th rough a personalized experience, students create their own study guide while they
interact with course content and work on learning activities.
WileyPLUS Learning Space combines adaptive learning functionality with a dynamic new
e-textbook for your course—giving you tools to quickly organize learning activities, manage
student collaboration, and customize your course so that you have full control over content
as well as the amount of interactivity between students.
You can:
• Assign activities and add your own materials
• Guide students through what’s important in the e-textbook by easily assigning specifi c
content
• Set up and monitor collaborative learning groups
• Assess student engagement
• Benefi t from a sophisticated set of reporting and diagnostic tools that give greater
insight into class activity
Learn more at www.wileypluslearningspace.com. If you have questions, please contact your
Wiley representative.
Acknowledgments Management 13e was initiated and completed with the support of our dedicated and help-
ful Project Editor, Jennifer Manias; Executive Editor, Lisé Johnson, who again rallied the
expertise of a great Wiley team; and Susan McLaughlin, a talented and dedicated “Jack of
all trades.” We all have benefi tted from the special support of George Hoff man (Publisher),
Yana Mermel (Editorial Operations Manager), Tom Nery (designer), Mary Ann Price (photo
research), Suzie Chapman (production), and Kelly Simmons and Amy Scholz (marketing).
We also thank the numerous colleagues—too many to list here—whose help with this book
at various stages of its life added to our understanding of management and management
education.
As always, John works with the support and encouragement of his wife Ann. She perse-
veres even when “the book” overwhelms many of life’s opportunities. Dan is grateful for the
love, support, and guidance of his wife Julie, and the opportunity to work with John.
Brief Contents 1 Management Today 3
2 Management Learning Past to Present 29
3 Ethics and Social Responsibility 51
Part One Management
Part Th ree Planning and
Controlling
7 Information and Decision Making 147
8 Planning Processes and Techniques 173
9 Control Processes and Systems 195
10 Strategy and Strategic Management 215
Part Five Leading 14 Leading and Leadership Development 317
15 Individual Behavior 339
16 Motivation Th eory and Practice 365
17 Teams and Teamwork 389
18 Communication and Collaboration 415
Part Two Environment 4 Environment, Innovation, and Sustainability 77
5 Global Management and Cultural Diversity 97
6 Entrepreneurship and New Ventures 123
Part Four Organizing 11 Organization Structures and Design 241
12 Organization Culture and Change 265
13 Human Resource Management 291
Management Cases for
Critical Th inking
Chapter Cases 438
Self-Test Answers 467
Glossary 477
Endnotes 491
Name Index 523
Organizational Index 526
Subject Index 529
x
Part One Management
1 Management Today 3
Working Today 4
Talent 4
Technology 5
Globalization 6
Ethics 6
Diversity 8
Careers and Connections 9
Organizations 10
Organizational Purpose 10
Organizations as Systems 10
Organizational Performance 11
Changing Nature of Organizations 12
Managers 12
What Is a Manager? 12
Levels of Managers 13
Types of Managers 14
Managerial Performance 14
Changing Nature of Managerial Work 14
Th e Management Process 16
Functions of Management 16
Managerial Roles and Activities 18
Managerial Agendas and Networks 19
Learning How to Manage 20
Technical Skills 21
Human and Interpersonal Skills 21
Conceptual and Critical-Th inking Skills 22
Management Learning Review 23
Summary 23
Self-Test 1 24
Management Skills & Competencies 25
Evaluate Career Situations: What Would You Do? 25 Refl ect on the Self-Assessment: Career Readiness “Big 20” 25 Contribute to the Class Exercise: My Best Manager 26
Manage a Critical Incident: Team Leader Faces Test 26 Collaborate on the Team Activity: Th e Amazing Great Job Race 27 Analyze the Case Study: Trader Joe’s 27
2 Management Learning Past
to Present 29
Classical Management Approaches 30
Scientifi c Management 30
Administrative Principles 31
Bureaucratic Organization 32
Behavioral Management Approaches 33
Follett’s Organizations as Communities 33
Th e Hawthorne Studies 35
Maslow’s Th eory of Human Needs 36
McGregor’s Th eory X and Th eory Y 37
Argyris’s Th eory of Adult Personality 37
Modern Management Foundations 39
Quantitative Analysis and Tools 39
Organizations as Systems 40
Contingency Th inking 41
Quality Management 42
Evidence-Based Management 43
Management Learning Review 45
Summary 45
Self-Test 2 46
Management Skills & Competencies 47
Evaluate Career Situations: What Would You Do? 47 Refl ect on the Self-Assessment: Managerial Assumptions 47 Contribute to the Class Exercise: Evidence-Based Management Quiz 48 Manage a Critical Incident: Th eory X versus Th eory Y 48 Collaborate on the Team Activity: Management in Popular Culture 49 Analyze the Case Study: Zara International 49
Contents
xi
xii CONTENTS
3 Ethics and Social Responsibility 51
Ethics 52
Laws and Values as Infl uences on Ethical Behavior 52
Alternative Views of Ethics 53
Cultural Issues in Ethical Behavior 55
Ethics in the Workplace 56
Ethical Dilemmas 56
Infl uences on Ethical Decision Making 57
Rationalizations for Unethical Behavior 60
Maintaining High Ethical Standards 61
Moral Management 61
Ethics Training 62
Codes of Ethical Conduct 62
Whistleblower Protection 63
Social Responsibility 64
Social Responsibility, Sustainability, and the Triple Bottom Line 64
Perspectives on Corporate Social Responsibility 65
Evaluating Corporate Social Performance 68
Corporate Governance 69
Management Learning Review 71
Summary 71
Self-Test 3 72
Management Skills & Competencies 73
Evaluate Career Situations: What Would You Do? 73 Refl ect on the Self-Assessment: Terminal Values 73 Contribute to the Class Exercise: Confronting Ethical Dilemmas 74 Manage a Critical Incident: Dealing with a Global Supply Chain 74 Collaborate on the Team Activity: Stakeholder Maps 75 Analyze the Case Study: Patagonia 75
Part Two Environment
4 Environment, Innovation,
and Sustainability 77
Th e External Environment 78
Economic Conditions 79
Legal-Political Conditions 79
Sociocultural Conditions 80
Technological Conditions 80
Natural Environment Conditions 82
Environment and Value Creation 83
Value Creation and Competitive Advantage 83
Uncertainty, Complexity, and Change 85
Environment and Innovation 85
Types of Innovations 86
Th e Innovation Process 86
Disruptive Innovation and Technology 87
Environment and Sustainability 88
Sustainable Development 89
Sustainable Business 89
Human Sustainability 90
Management Learning Review 91
Summary 91
Self-Test 4 92
Management Skills & Competencies 93
Evaluate Career Situations: What Would You Do? 93 Refl ect on the Self-Assessment: Tolerance for Ambiguity 94 Contribute to the Class Exercise: Th e Future Workplace 94 Manage a Critical Incident: It’s Also about Respect 94 Collaborate on the Team Activity: Organizational Commitment to Sustainability Scorecard 95 Analyze the Case Study: Timberland 95
5 Global Management and Cultural
Diversity 97
Management and Globalization 98
Global Management 99
Why Companies Go Global 99
How Companies Go Global 101
Global Business Environments 104
Global Businesses 107
Types of Global Businesses 107
Pros and Cons of Global Businesses 107
Ethics Challenges for Global Businesses 108
Cultures and Global Diversity 111
Cultural Intelligence 111
Silent Languages of Culture 112
xiiiContents
Tight and Loose Cultures 113
Values and National Cultures 114
Global Management Learning 115
Are Management Th eories Universal? 115
Intercultural Competencies 116
Global Learning Goals 116
Management Learning Review 117
Summary 117
Self-Test 5 118
Management Skills & Competencies 119
Evaluate Career Situations: What Would You Do? 119 Refl ect on the Self-Assessment: Global Intelligence 120 Contribute to the Class Exercise: American Football 120 Manage a Critical Incident: Silent Team Members 120 Collaborate on the Team Activity: Globalization Pros and Cons 121 Analyze the Case Study: Harley-Davidson 121
6 Entrepreneurship and New
Ventures 123
Th e Nature of Entrepreneurship 124
Who Are the Entrepreneurs? 124
Characteristics of Entrepreneurs 126
Female and Minority Entrepreneurs 128
Social Entrepreneurship 129
Entrepreneurship and Small Business 131
How Small Businesses Get Started 131
Why Small Businesses Fail 132
Family-Owned Small Businesses 133
Small Business Development 134
New Venture Creation 135
Life Cycles of Entrepreneurial Firms 135
Writing a Business Plan 136
Choosing a Form of Ownership 137
Financing a New Venture 139
Management Learning Review 141
Summary 141
Self-Test 6 142
Management Skills & Competencies 143
Evaluate Career Situations: What Would You Do? 143
Refl ect on the Self-Assessment: Entrepreneurial Orientation 143 Contribute to the Class Exercise: Entrepreneurs Among Us 144 Manage a Critical Incident: Craft Brewery in—or Out—of the Money? 145 Collaborate on the Team Activity: Community Entrepreneurs 145 Analyze the Case Study: In-N-Out Burger 145
Part Th ree Planning and Controlling
7 Information and Decision Making 147
Information, Technology, and Management 148
Information and Information Systems 148
Data Mining and Analytics 149
Business Intelligence and Executive Dashboards 150
Problem-Solving and Managerial Decisions 151
Managers as Problem Solvers 152
Problem-Solving Approaches and Styles 152
Structured and Unstructured Problems 154
Crisis Problems 154
Problem-Solving Environments 155
Th e Decision-Making Process 156
Step 1—Identify and Defi ne the Problem 157
Step 2—Generate and Evaluate Alternative Courses of Action 158
Step 3—Choose a Preferred Course of Action 159
Step 4—Implement the Decision 160
Step 5—Evaluate Results 161
At All Steps—Check Ethical Reasoning 161
Decision-Making Pitfalls and Creativity 162
Decision Errors and Traps 162
Creativity in Decision Making 164
Management Learning Review 167
Summary 167
Self-Test 7 168
Management Skills & Competencies 169
Evaluate Career Situations: What Would You Do? 169 Refl ect on the Self-Assessment: Cognitive Style 169 Contribute to the Team Exercise: Lost at Sea 170 Manage a Critical Incident: Asking for a Raise 170
xiv
Collaborate on the Team Project: Crisis Management Realities 171 Analyze the Case Study: Amazon.com 171
8 Planning Processes
and Techniques 173
Why and How Managers Plan 174
Importance of Planning 174
Th e Planning Process 175
Benefi ts of Planning 176
Planning and Time Management 177
Types of Plans Used by Managers 178
Long-Range and Short-Range Plans 178
Strategic and Tactical Plans 179
Operational Plans 179
Planning Tools and Techniques 182
Forecasting 182
Contingency Planning 182
Scenario Planning 183
Benchmarking 184
Staff Planning 185
Implementing Plans to Achieve Results 185
Goal Setting 185
Goal Management 187
Goal Alignment 187
Participation and Involvement 188
Management Learning Review 190
Summary 190
Self-Test 8 191
Management Skills & Competencies 192
Evaluate Career Situations: What Would You Do? 192 Refl ect on the Self-Assessment: Time Management Profi le 192 Contribute to the Team Exercise: Personal Career Planning 192 Manage a Critical Incident: Policy on Paternity Leave for New Dads 193 Collaborate on a Team Activity: Th e Future Workplace 193 Analyze the Case Study: Walgreens 193
9 Control Processes and Systems 195
Why and How Managers Control 196
Importance of Controlling 196
Types of Controls 197
Internal and External Control 198
Th e Control Process 201
Step 1—Establish Objectives and Standards 202
Step 2—Measure Actual Performance 202
Step 3—Compare Results with Objectives and Standards 203
Step 4—Take Corrective Action 204
Control Tools and Techniques 205
Project Management and Control 205
Inventory Control 205
Breakeven Analysis 206
Financial Controls 206
Balanced Scorecards 207
Management Learning Review 209
Summary 209
Self-Test 9 210
Management Skills & Competencies 211
Evaluate Career Situations: What Would You Do? 211 Refl ect on the Self-Assessment: Internal/External Control 211 Contribute to the Class Exercise: After-Meeting/ Project Remorse 212 Manage a Critical Incident: High Performer but Late for Work 212 Collaborate on the Team Activity: Building a Balanced Scorecard 213 Analyze the Case Study: Electronic Arts 213
10 Strategy and Strategic
Management 215
Strategic Management 216
Competitive Advantage 216
Strategy and Strategic Intent 217
Levels of Strategy 218
Strategic Management Process 219
Essentials of Strategic Analysis 220
Analysis of Mission, Values, and Objectives 220
SWOT Analysis of Organization and Environment 222
Five Forces Analysis of Industry Attractiveness 223
Corporate-Level Strategy Formulation 224
Portfolio Planning Model 225
Growth and Diversifi cation Strategies 226
Retrenchment and Restructuring Strategies 227
Global Strategies 228
Cooperative Strategies 229
CONTENTS
xv
Business-Level Strategy Formulation 229
Competitive Strategies Model 230
Diff erentiation Strategy 230
Cost Leadership Strategy 230
Focus Strategy 231
Strategy Implementation 232
Management Practices and Systems 232
Strategic Control and Corporate Governance 232
Strategic Leadership 234
Management Learning Review 235
Summary 235
Self-Test 10 236
Management Skills & Competencies 237
Evaluate Career Situations: What Would You Do? 237 Refl ect on the Self-Assessment: Intuitive Ability 237 Contribute to the Class Exercise: Strategic Scenarios 238 Manage a Critical Incident: Kickstarting a Friend’s Business Idea 238 Collaborate on the Team Activity: Contrasting Strategies 239 Analyze the Case Study: Dunkin’ Donuts 239
Part Four Organizing
11 Organization Structures
and Design 241
Organizing as a Management Function 242
What Is Organization Structure? 242
Formal Structures 243
Informal Structures and Social Networks 243
Traditional Organization Structures 244
Functional Structures 245
Divisional Structures 246
Matrix Structures 249
Horizontal Organization Structures 250
Team Structures 250
Network Structures 251
Boundaryless Structures 253
Organizational Designs 254
Contingency in Organizational Design 255
Mechanistic and Organic Designs 256
Trends in Organizational Designs 257
Management Learning Review 260
Summary 260
Self-Test 11 261
Management Skills & Competencies 262
Evaluate Career Situations: What Would You Do? 262 Refl ect on the Self-Assessment: Empowering Others 262 Contribute to the Class Exercise: Organizational Metaphors 262 Manage a Critical Incident: Crowdsourcing Evaluations to Cut Management Levels 263 Collaborate on the Team Activity: Designing a Network University 263 Analyze the Case Study: Nike 263
12 Organization Culture and Change 265
Organizational Cultures 266
Understanding Organizational Cultures 266
Observable Culture of Organizations 268
Values and the Core Culture of Organizations 269
Multicultural Organizations and Diversity 272
Multicultural Organizations 272
Organizational Subcultures 273
Power, Diversity, and Organizational Subcultures 274
Organizational Change 276
Models of Change Leadership 276
Transformational and Incremental Change 278
Phases of Planned Change 278
Change Strategies 281
Resistance to Change 283
Management Learning Review 285
Summary 285
Self-Test 12 286
Management Skills & Competencies 287
Evaluate Career Situations: What Would You Do? 287 Refl ect on the Self-Assessment: Change Leadership IQ 287 Contribute to the Class Exercise: Force-Field Analysis 288 Manage a Critical Incident: Proposal for Open Offi ce Design and Hotdesking 288 Collaborate on the Team Activity: Organizational Culture Walk 288 Analyze the Case Study: Gamifi cation 289
Contents
xvi
13 Human Resource Management 291
Human Resource Management 292
Human Resource Management Process 292
Strategic Human Resource Management 293
Legal Environment of Human Resource Management 294
Attracting a Quality Workforce 298
Human Resource Planning 298
Recruitment Process 298
Selection Techniques 300
Developing a Quality Workforce 303
Onboarding and Socialization 303
Training and Development 304
Performance Management 305
Maintaining a Quality Workforce 307
Flexibility and Work–Life Balance 307
Compensation and Benefi ts 308
Retention and Turnover 310
Labor–Management Relations 311
Management Learning Review 312
Summary 312
Self-Test 13 313
Management Skills & Competencies 314
Evaluate Career Situations: What Would You Do? 314 Refl ect on the Self-Assessment: Performance Assessment Assumptions 314 Contribute to the Class Exercise: Upward Appraisal 315 Manage a Critical Incident: Athletic Director’s Dilemma 315 Collaborate on the Team Activity: Future of Labor Unions 315 Analyze the Case Study: Two-Tier Wages 315
Part Five Leading
14 Leading and Leadership
Development 317
Th e Nature of Leadership 318
Leadership and Power 319
Leadership and Vision 320
Leadership and Service 321
Leadership and Followership 322
Leadership Traits and Behaviors 322
Leadership Traits 322
Leadership Behaviors 323
Classic Leadership Styles 324
Contingency Approaches to Leadership 325
Fiedler’s Contingency Model 325
Hersey-Blanchard Situational Leadership Model 326
House’s Path–Goal Leadership Th eory 327
Leader–Member Exchange Th eory 328
Leader-Participation Model 329
Personal Leadership Development 330
Charismatic and Transformational Leadership 330
Emotional Intelligence and Leadership 331
Gender and Leadership 331
Moral Leadership 333
Drucker’s “Good Old-Fashioned” Leadership 333
Management Learning Review 334
Summary 334
Self-Test 14 335
Management Skills & Competencies 336
Evaluate Career Situations: What Would You Do? 336 Refl ect on the Self-Assessment: Least-Preferred Co-Worker Scale 336 Contribute to the Class Exercise: Most Needed Leadership Skills 337 Manage a Critical Incident: Playing Favorites as a Team Leader 337 Collaborate on the Team Activity: Leadership Believe-It-or-Not 337 Analyze the Case Study: Zappos 337
15 Individual Behavior 339
Perception 340
Perception and Psychological Contracts 341
Perception and Attribution 341
Perception Tendencies and Distortions 342
Perception and Impression Management 344
Personality 345
Big Five Personality Dimensions 345
Myers-Briggs Type Indicator 346
Technology Personality 347
Personal Conception and Emotional Adjustment Traits 348
CONTENTS
xvii
Attitudes 350
What Is an Attitude? 350
What Is Job Satisfaction? 351
Job Satisfaction Trends 352
Job Satisfaction Outcomes 352
Emotions, Moods, and Stress 355
Emotions 355
Moods 355
Stress and Strain 356
Management Learning Review 359
Summary 359
Self-Test 15 360
Management Skills & Competencies 361
Evaluate Career Situations: What Would You Do? 361 Refl ect on the Self-Assessment: Self- Monitoring 361 Contribute to the Class Exercise: Job Satisfaction Preferences 362 Manage a Critical Incident: Facing Up to Attributions 362 Collaborate on the Team Activity: Diffi cult Personalities 363 Analyze the Case Study: Panera Bread 363
16 Motivation Th eory and Practice 365
Individual Needs and Motivation 366
Hierarchy of Needs Th eory 366
ERG Th eory 367
Two-Factor Th eory 368
Acquired Needs Th eory 370
Process Th eories of Motivation 370
Equity Th eory 371
Expectancy Th eory 373
Goal-Setting Th eory 374
Self-Effi cacy Th eory 376
Reinforcement Th eory 377
Th e Law of Eff ect 377
Reinforcement Strategies 378
Positive Reinforcement 378
Punishment 379
Motivation and Job Design 379
Job Simplifi cation 380
Job Enrichment 380
Alternative Work Schedules 381
Management Learning Review 384
Summary 384
Self-Test 16 385
Management Skills & Competencies 386
Evaluate Career Situations: What Would You Do? 386 Refl ect on the Self-Assessment: Student Engagement Survey 386 Contribute to the Class Exercise: Why We Work 387 Manage a Critical Incident: Great Worker Won’t Take Vacation 387 Collaborate on the Team Activity: CEO Pay . . . Too High, or Just Right? 387 Analyze the Case Study: SAS 387
17 Teams and Teamwork 389
Teams in Organizations 390
Teamwork Pros 391
Teamwork Cons 391
Meetings, Meetings, Meetings 392
Organizations as Networks of Groups 393
Trends in the Use of Teams 393
Committees, Project Teams, and Task Forces 393
Cross-Functional Teams 394
Self-Managing Teams 394
Virtual Teams 395
Team Building 396
How Teams Work 397
Team Inputs 398
Stages of Team Development 399
Norms and Cohesiveness 401
Task and Maintenance Roles 402
Communication Networks 403
Decision Making in Teams 405
Ways Teams Make Decisions 406
Advantages and Disadvantages of Team Decisions 406
Groupthink 407
Creativity in Team Decision Making 408
Management Learning Review 409
Summary 409
Self-Test 17 410
Management Skills & Competencies 411
Evaluate Career Situations: What Would You Do? 411 Refl ect on the Self-Assessment: Team Leader Skills 411
Contents
xviii
Contribute to the Class Exercise: Work Team Dynamics 412 Manage a Critical Incident: Th e Rejected Team Leader 412 Collaborate on the Team Activity: Superstars on the Team 413 Analyze the Case Study: Auto Racing 413
18 Communication and
Collaboration 415
Th e Communication Process 416
Eff ective Communication 416
Persuasion and Credibility in Communication 417
Communication Barriers 418
Cross-Cultural Communication 421
Improving Collaboration through
Communication 422
Transparency and Openness 422
Use of Electronic Media 422
Active Listening 424
Constructive Feedback 425
Space Design 425
Managing Confl ict 426
Functional and Dysfunctional Confl ict 426
Causes of Confl ict 426
Confl ict Resolution 427
Confl ict Management Styles 427
Structural Approaches to Confl ict Management 428
Managing Negotiation 429
Negotiation Goals and Approaches 430
Gaining Agreements 430
Negotiation Pitfalls 431
Th ird-Party Dispute Resolution 431
Management Learning Review 433
Summary 433
Self-Test 18 434
Management Skills & Competencies 435
Evaluate Career Situations: What Would You Do? 435 Refl ect on the Self-Assessment: Confl ict Management Strategies 435 Contribute to the Class Exercise: Feedback Sensitivities 436
Manage a Critical Incident: Headphones on in the Offi ce 436 Collaborate on the Team Activity: How Words Count 437 Analyze the Case Study: Twitter 437
Management Cases for
Critical Th inking
1 Trader Joe’s—Keeping a Cool Edge 440
2 Zara International—Fashion at the Speed
of Light 441
3 Patagonia—Leading a Green Revolution 442
4 Timberland —From Bootmaker to
Earthkeeper 444
5 Harley-Davidson —Style and Strategy with a
Global Reach 445
6 In-N-Out Burger —Building Th em Better 447
7 Amazon.com —One E-Store to Rule Th em All 448
8 Walgreens—Staying One Step Ahead 449
9 Electronic Arts—Inside Fantasy Sports 450
10 Dunkin’ Donuts—Betting Dollars on Donuts 451
11 Nike—Spreading Out to Win the Race 453
12 Gamifi cation—Finding Legitimacy in the
New Corporate Culture 454
13 Two-Tier Wages —Same Job, Diff erent Pay 455
14 Zappos—Th ey Did It with Humor 456
15 Panera Bread—Growing a Company
with Personality 457
16 SAS—Business Success Starts on the Inside 458
17 Auto Racing—When the Driver Takes
a Back Seat 459
18 Twitter—Rewriting (or Killing)
Communication 461
Self-Test Answers 467
Glossary 477
Endnotes 491
Name Index 523
Organizational Index 526
Subject Index 529
CONTENTS
Management THIRTEENTH EDITION
Zappos CEO Tony Hsieh believes in happiness. His goal is “to set up an environment where the personalities, creativities, and individuality of all diff erent employees come out and shine.”
Brad Swonetz/Redux Pictures
Management
Today Everyone needs management skills
1 Key Takeaways
■ Recognize the challenges
of working in the new
economy.
■ Describe the nature of
organizations as work
settings.
■ Discuss what it means
to be a manager.
■ Explain the functions,
roles, and activities of
managers.
■ Identify essential
managerial skills and
discuss how they are
learned.
C H A P T E R Q U I C K STA RT
Management is part of our everyday lives. We manage ourselves, we manage
relationships, we manage families, and we manage teams and co-workers. Now is
a good time to study the fundamentals of management, learn more about your
capabilities, and start building skills for career and life success.
MANAGEMENT IS REAL MAKE DATA YOUR FRIEND
Multiple Generations Meet and Greet in the Workplace
THINK BEFORE YOU ACT
Want Vacation? No Problem, Take as Much as You Want
KNOW RIGHT FROM WRONG
Social Media Searches Linked with Discrimination in Hiring
LEARN ABOUT YOURSELF
Self-Awareness and the Johari Window
LEARN FROM ROLE MODELS
Ursula Burns Moves from Student Intern to Fortune 500 CEO
SKILLS MAKE YOU VALUABLE ■ EVALUATE Career Situations:
What Would You Do?
■ REFLECT On the Self-Assessment: Career Readiness “Big 20”
■ CONTRIBUTE To the Class Exercise: My Best Manager
■ MANAGE A Critical Incident: Team Leader Faces Test
■ COLLABORATE On the Team Activity: The Amazing Great Job Race
■ ANALYZE Th e Case Study: Trader Joe’s: Keeping a Cool Edge
what to look for inside >
3
4 CHAPTER 1 ■ Management Today
W elcome to Management 13/e and its theme of personal development
for career success. We live and work in a very complex world. Unem-
ployment and job scarcities, ethical miscues by business and government
leaders, fi nancial turmoil and uncertainties, environmental challenges, and
complex global economics and politics are regularly in the news. Today’s
organizations are fast changing, as is the nature of work itself. Talent and
technology reign supreme in the most desired jobs. Learning, performance, and
fl exibility are in as individual attributes; habit, complacency, and free-riding
are out. Employers expect the best from us, and the best employers provide
us with inspiring leadership and supportive work environments full of
respect, involvement, teamwork, and rewards. 1
Working Today TAKEAWAY 1 What are the challenges of working in the new economy?
Talent • Technology • Globalization • Ethics • Diversity Careers and Connections
In her book Th e Shift: Th e Future of Work Is Already Here, scholar Lynda Gratton describes
why things are changing so quickly today and how young people can navigate their careers
through these changes. “Technology shrinks the world but consumes all of our time,” Grat-
ton says; “globalization means we can work anywhere, but must compete with people from
everywhere.” 2 What does the changing nature of work mean as you plan for career entry and
advancement? You can’t expect a guarantee of long-term employment in today’s workplace.
More and more jobs have to be continually earned and re-earned through everyday perfor-
mance and accomplishments. And in times of continuous change, you have to accept that
your career will be defi ned by “fl exibility,” “free agency,” “skill portfolios,” and “entrepreneur-
ship.” Th ere is also no escaping the fact that your career success will require a lot of initiative,
self-awareness, and continuous learning. Th e question is: Are you ready?
Talent
A study by management scholars Charles O’Reilly and Jeff rey Pfeff er found that high-
performing companies are better than their competitors at getting extraordinary results
from employees. “Th ese companies have won the war for talent,” they argue, “not just by
being great places to work—although they are that—but by fi guring out how to get the best
out of all of their people, every day.” 3
People and their talents—what they know, what they learn, and what they achieve—are the
crucial foundations for organizational performance. Th ey represent what managers call
intellectual capital, which is the combined brainpower and shared knowledge of an organi-
zation’s employees. 4
Intellectual capital is a strategic asset that organizations can use to trans-
form human creativity, insight, and decision making into performance. Intellectual capital also
is a personal asset, one to be nurtured and continually updated. It is the package of intellect,
skills, and capabilities that sets us apart, and that makes us valuable to potential employers.
Th ink about the personal implications of this intellectual capital equation: Intellectual
Capital 5 Competency 3 Commitment.5 What does it suggest in terms of developing your talents for career success? Competency represents your personal talents or job-related
capabilities. Although extremely important, by itself competency won’t guarantee success.
You have to be committed. Commitment represents how hard you work to apply your tal-
ents and capabilities to important tasks. Both are essential. Having one without the other
won’t allow you to achieve important career goals or to meet even basic performance
requirements. It takes both competency and commitment to generate intellectual capital.
LEARN MORE
ABOUT
Intellectual capital is the collective
brainpower or shared knowledge of a
workforce.
Competency represents your personal
talents or job-related capabilities.
Commitment represents how hard
you work to apply your talents and
capabilities to important tasks.
WWWooorkkkiingg TTTooddaayyW
5Working Today
Workplace talents in today’s age of information, technology, and change are dominated
by knowledge workers whose minds—their creativity and insight—are critical assets. 6
Futurist Daniel Pink says we will soon enter a conceptual age where the premium will be on
“whole mind” competencies. Th ose who have them will be both “high concept”—creative
and good with ideas—and “high touch”—joyful and good with relationships. 7 Management
scholar and consultant Gary Hamel talks about a creative economy “where even knowledge
itself is becoming a commodity” and “the most important diff erentiator will be how fast you
can create something new.” 8 Mastering these intellectual challenges requires ongoing devel-
opment of multiple skill sets that always keep your personal competencies aligned with—
and at the forefront of—emerging job trends.
Technology
Technology continuously tests our talents and intrudes into every aspect of our lives. Th ink
Skype, Twitter, Instagram, Facebook, and more. We are continuously bombarded with
advertisements for the latest developments—from smartphones to smart apparel to smart
cars to smart homes, and from tablets to mini-tablets to e-readers. We struggle to keep up
with our social media involvements, stay connected with messaging, and deal with inboxes
full of e-mail and voice mail. It is likely that, right now, you are reading this “book” on your
favorite tablet or smartphone rather than in its traditional form. Given what has already
happened with how we use technology, what will things look like tomorrow?
A knowledge worker is someone
whose mind is a critical asset to
employers.
Is the notion of a “9 to 5” job about to become a relic? What happens as younger workers advance into management? How can baby boomers and millennials work well with each other? Th e
changing mix of ages and attitudes in the workplace is putting the
pressure on traditional employment practices. Here’s some survey
data to consider.
■ 60% of millennials change their fi rst jobs after three years and
employers spend $15,000 to $25,000 recruiting replacements.
■ Th e best predictor of job loyalty for millennials is “a good culture
fi t.”
■ 45% of millennials rate workplace fl exibility higher than pay and
71% hope co-workers will become a “second family.”
■ 68% of millennials get high scores for being enthusiastic
about work, 45% for being team players, and 39% for being
hardworking.
■ 73% of boomer managers get high scores for being hardworking,
55% for being team players, 21% for fl exibility, and 16% for inclu-
sive leadership.
■ 72% of college students say they want “a job where I can make
an impact.”
WHAT ARE THE IMPLICATIONS?
How do these fi ndings compare with your own career prefer- ences or what you hear from people you know? How might this evidence infl uence your approach to seeking a job? What char- acteristics and practices defi ne your ideal employer? What can employers do to attract and retain talented millennials while keeping older generations happy? Is what’s good for millenni- als necessarily good for everyone? How can managers effec- tively integrate people with varying needs and interests so employees from different generations work together with respect and pride?
analysis> MAKE DATA YOUR FRIEND > 72% of college students want “a job where I can make an impact.”
Multiple Generations Meet and Greet in the New World of Work
© Hero Images/Corbis
6 CHAPTER 1 ■ Management Today
It is critical to build and to maintain a high Tech IQ—the ability to use current technolo-
gies at work and in your personal life, combined with the commitment to keep yourself
updated as technology continues to evolve. Whether you’re checking inventory, making a
sale, ordering supplies, sourcing customers, prioritizing accounts, handling payrolls, recruit-
ing new hires, or analyzing customer preferences, Tech IQ is indispensable. More and more
people spend at least part of their workday “telecommuting” or “working from home” or in
“mobile offi ces.” Workplaces are full of “virtual teams” with members who meet, access com-
mon databases, share information and fi les, make plans and decisions, solve problems
together, and complete tasks without ever meeting face to face. Tech IQ is a baseline foun-
dation for succeeding in this fast-changing world of technological innovation.
Even fi nding work and succeeding in the job selection process today involves skilled use
of technology. Poor communication, sloppy approaches, and under-researched attempts do
not work in the world of electronic job search. Filling in your online profi le with the right key
words does work. Many employers use sophisticated software to scan online profi les for
indicators of real job skills and experiences that fi t their needs. Most recruiters today also
check social media for negative indicators about applicants.
Globalization
You can’t function National boundaries hardly count anymore in the world of business. 9
Over 5 million Americans work in the United States for foreign employers. 10
We buy cars like
Toyota, Nissan, BMW, and Mercedes that are assembled in America. We buy appliances
from the Chinese fi rm Haier and Eight O’Clock coff ee from India’s Tata Group. Top managers
at Starbucks, IBM, Sony, Ford, and other global companies have little need for the words
“overseas” or “international” in their vocabulary. Th ey operate as global businesses serving
customers around the globe. Th ey source materials and talent wherever in the world it can
be found at the lowest cost.
Th ese are among the many consequences of globalization, which is the worldwide inter-
dependence of resource fl ows, product markets, and business competition. 11
Under its infl u-
ence, government leaders worry about the competitiveness of nations, just as corporate
leaders worry about business competitiveness. 12
Countries and people are interconnected
through labor markets, employment patterns, and fi nancial systems. We are hardly sur-
prised anymore to fi nd that our customer service call is answered in Ghana, CT scans are
read by a radiologist in India, and business records maintained by accountants in the
Philippines.
One controversial consequence of globalization is job migration, which is the shifting of
jobs from one country to another. While the United States has been a net loser to job migra-
tion, countries like China, India, and the Philippines have been net gainers. Politicians and
policymakers regularly debate the costs of job migration as local jobs are lost and communi-
ties lose economic vitality. One side looks for new government policies to stop job migration
and protect U.S. jobs. Th e other side calls for patience, arguing that the national economy
will grow jobs in the long run as the global economy readjusts.
Th e fl ip side of job migration is reshoring, which is the shift of manufacturing and jobs
back home from overseas. As global manufacturing and transportation costs rise along with
worries about intellectual property protection in countries like China, manufacturing fi rms
including Caterpillar, Ford, and General Electric are doing more reshoring. 13
When Intel
announced an expansion of its semiconductor plant in Arizona, an industry analyst said:
“Th e huge advantage of keeping manufacturing in the U.S. is you don’t have to worry about
your intellectual property walking out the door every evening.” 14
Ethics
It’s old news now that Bernard Madoff was sentenced to 150 years in jail for a Ponzi scheme
costing investors billions of dollars. But the message is still timely and crystal clear: Commit
white-collar crime and you will be punished. 15
Madoff ’s crime did terrible harm to numerous
individuals who lost their life savings, charitable foundations that lost millions in charitable
Tech IQ is the ability to use technology
and to stay updated as technology
continues to evolve.
Globalization is the worldwide inter-
dependence of resource fl ows, product
markets, and business competition.
Job migration occurs when fi rms shift
jobs from a home country to foreign
ones.
Reshoring occurs when fi rms move
jobs back home from foreign locations.
7Working Today
gifts, and employees who lost their jobs. Our society also paid a large price as investors’ faith
in the business system was damaged by the scandal. Although very high profi le, the Madoff
scandal was by no means a unique or isolated case of bad behavior by a lone executive. Fresh
scandals regularly make the news.
Th e issues here move beyond criminal behavior and into the broader notion of ethics—a
code of moral principles that sets standards for conduct that is “good” and “right” versus
“bad” and “wrong.” 16
At the end of the day we depend on individuals, working at all organi-
zational levels, to conduct themselves in ethical ways. And even though ethics failures get
most of the publicity, you’ll fi nd many examples of managers who demonstrate moral lead-
ership and integrity. Believing that most CEOs are overpaid, the former CEO of Dial Corpo-
ration, Herb Baum, once gave his annual bonus to the fi rm’s lowest-paid workers. 17
In his
book Th e Transparent Leader, he argues that integrity is a key to leadership success and that
the responsibility for setting an organization’s ethical tone begins at the top.
One indicator of ethics in organizations is the emphasis given to social responsibility and
sustainability practices. Patagonia, for example, states its commitment to a responsible econ-
omy “that allows healthy communities, creates meaningful work, and takes from the earth
only what it can replenish.” 18
Another ethics indicator is the strength of corporate governance.
Th ink of it as the active oversight of top management decisions, corporate strategy, and fi nan-
cial reporting by a company’s board of directors.
Ethics set moral standards of what is
“good” and “right” in one’s behavior.
Corporate governance is the active
oversight of management decisions and
performance by a company’s board of
directors.
subtle cues—background photos and quotes, for example, on
the candidates’ religion (Muslim or Christian) and sexuality
(gay or straight). Results showed that Muslims (2%) were less
likely to be called for follow-up interviews than Christians
(17%). Sexuality cues made no significant difference in call-
back rates. It’s against U.S. employment law to use religion or
sexuality as hiring criteria, but the researchers point out that
discrimination based on social media investigations can be
unconscious rather than intentional, with the employer show-
ing the bias without realizing it. Professor Acquisti says: “By
and large, employers avoid asking questions about these traits
in interviews. But now technology makes it easier to find that
information.” Other social media cues at risk of discriminatory
behavior are photos of women showing pregnancies or chil-
dren, and applicants with names often associated with ethnic,
racial, or religious communities.
WHAT DO YOU THINK?
Facebook offers privacy settings to shield from public consump- tion information intended only for friends. But does this go far enough to protect individual privacy? Is it ethical for employers to use social media to “peek” at the personal lives of prospec- tive candidates? Should there be laws preventing them from do- ing so? What about individual responsibility? Given so much publicity on social media use by recruiters, shouldn’t job seekers be informed and aware enough to screen out potentially harmful and discriminatory information? Are these job seekers at fault if negative consequences result when they don’t?
ethics> KNOW RIGHT FROM WRONG > Subtleties in social media postings can contribute to discrimination in the recruitment process.
Social Media Searches Linked with Discrimination in Hiring
It’s no secret that a growing number of employers (more than a third) browse the Web and follow social media to gather information and impressions about job candidates. It is also well
known that inappropriate postings can hurt you. So much so that
people are increasingly trying to edit the bad things out of their
public profi les. New research reported from Carnegie Mellon
University, however, also suggests that subtleties in social media
postings can contribute to discrimination in the recruitment pro-
cess. One of the researchers, Professor Alessandro Acquisti, said:
“Th ere is so much information we reveal about ourselves online,
sometimes in ways we do not even realize.”
Researchers distributed 4,000 résumés to job posting sites
and associated the résumés with Facebook profiles offering
Loic Venance/AFP/Getty Images, Inc.
8 CHAPTER 1 ■ Management Today
Diversity
Th e term workforce diversity describes the composition of a workforce in terms of gender,
age, race, ethnicity, religion, sexual orientation, and able-bodiedness. 19
Th e changing demo-
graphics in society are well recognized. Members of minority groups now constitute more
than one-third of the U.S. population, and women may soon outnumber men in the U.S.
workforce. 20
By the year 2050, African Americans, Native Americans, Asians, and Hispanics
will be the new majority, and by 2050 the U.S. Census Bureau also expects that more than
20% of the population will be at least 65 years old.
Despite these changes, the way we deal with diversity in the workplace remains compli-
cated. Women now lead global companies like IBM, PepsiCo, Xerox, and Kraft, but they
hold only just 4% of all top jobs in American fi rms and 5% in large fi rms worldwide. 21
Th e
proportion of women at the top is growing, but female CEOs are also getting fi red at a
higher rate than their male counterparts. 22
People of color hold just 11% of executive jobs
in the Fortune 500, and among the CEOs there are six African-Americans, eight Asians, and
eight Hispanics. 23
Why aren’t there more women and people of color leading organizations? To what
extent does diversity bias still infl uence recruitment and selection decisions? Researchers
have found that résumés with white-sounding fi rst names, such as Brett, receive 50% more
responses from employers than equivalent résumés with black-sounding fi rst names, such
as Kareem. 24
Researchers also note that white leaders are viewed as more successful than
Workforce diversity describes workers’
diff erences in terms of gender, race, age,
ethnicity, religion, sexual orientation,
and able-bodiedness.
“Frankness,” “sharp humor,” “willingness to take risks,” “deep industry knowledge,” “technical prowess.” Th ese are all phrases used to describe Ursula Burns, CEO of Xerox Corporation.
She started as a mechanical engineering intern and moved up
to become the fi rst African American woman to head a Fortune
500 fi rm. Her experience and leadership skills were well matched
to the job’s many challenges.
In her prior role as president, Burns made tough decisions to
downsize the fi rm, close manufacturing operations, and change
the product mix. She also knew how to work well with the fi rm’s
board. Director Robert A. McDonald of Procter & Gamble says:
“She understands the technology and can communicate it in a
way that a director can understand it.”
A working mother and spouse, Burns was raised in a low- income
environment by a single mom in New York City public housing. She
says her mom “did everything you could imagine” and was “amazing.”
Th e advice she passed along included: “Don’t get confused when you
are rich and famous.” Burns studied hard, earned a master’s degree in
mechanical engineering from Columbia University, and from there
started the internship with Xerox. Th e rest is corporate history.
Pride in her achievements comes across loud and clear when
Burns talks about her work. “I’m in this job because I believe I
earned it through hard work and high performance,” she says. “Did
I get some opportunities early in my career because of my race and
gender? Probably . . . I imagine race and gender got the hiring guys’
attention. And the rest was really up to me.”
FIND INSPIRATION
Ursula Burns’s trajectory from student intern to CEO of a Fortune 500 fi rm is impressive. What career lessons are here for others to follow? Which special skills and personal characteristics may have helped Burns grow into her corporate leadership role? She’s an African American woman who grew up poor. How can her success in the male-dominated corporate environment serve as a role model for others?
wisdom> LEARN FROM ROLE MODELS > “I’m in this job because I believe I earned it through hard work and high performance.”
Ursula Burns Moves from Student Intern to Fortune 500 CEO
Ramin Talale/Bloomberg/Getty Images
9Working Today
minority leaders, and that white leaders are expected to succeed because of competence
while non-white leaders are expected to succeed despite incompetence. 25
Th e stage for diversity bias is set by prejudice—which is the display of negative, irrational
opinions and attitudes regarding members of diverse populations. An example of bias is linger-
ing prejudice against working mothers. Th e nonprofi t Families and Work Institute reported
that in 1977 49% of men and 71% of women believed that mothers can be good employees; by
2008 the fi gures had risen to 67% and 80%. 26
Don’t you wonder why there isn’t 100% support
for working mothers? And, how do you account for a study that sent faux résumés to recruiters
and found that the least desirable candidates were women with children? 27
Prejudice becomes active discrimination when minority members are unfairly treated
and denied the full benefi ts of organizational membership. One example of discrimination
is a manager inventing reasons not to interview a minority job candidate. Another example
is a supervisor who refuses to promote a working mother for fear that parenting responsibil-
ities will make it hard for her to do a good job. Th is thinking shows a subtle form of discrim-
ination called the glass ceiling eff ect, an invisible barrier or ceiling that prevents women
and minorities from rising to top jobs.
Scholar Judith Rosener warns that discrimination of any sort leads to “undervalued
and underutilized human capital.” 28
To avoid this problem the position of chief diversity
offi cer, or CDO, is gaining stature in organizations. Its presence recognizes that diversity
is not only a moral issue but an opportunity for real performance gains. Th e job of CDO is
to make sure the work environment allows women and minorities to fl ourish, and fully
utilizes their talents. 29
Careers and Connections
When the economy is down and employment markets are tight, the task of fi nding a career
entry point can be daunting. It always pays to remember the importance of online résumés
and job searches, and the power of social networking with established professionals. In addi-
tion, job seekers should consider internships as pathways to fi rst-job placements. But every-
thing still depends on the mix of skills you can off er a potential employer and how well you
communicate those skills. Picture yourself in a job interview. Th e recruiter asks this ques-
tion: “What can you do for us?” How do you reply? Your answer can set the stage for your
career success . . . or something less.
British scholar and consultant Charles Handy uses the analogy of the shamrock
organization to highlight the challenges of developing skill portfolios that fi t the new work-
place. 30
Th e fi rst leaf in the shamrock is a core group of permanent, full-time employees who
follow standard career paths. Th e number of people in this fi rst leaf is shrinking. 31
Th ey are
being replaced by a second leaf of “freelancers” and “independent contractors” who off er
specialized skills and talents on a contract basis, then change employers when projects are
completed. 32
Full-time employees are also
being replaced by a third leaf of temporary
part-timers. Th ey often work without bene-
fi ts and are the fi rst to lose their jobs when
an employer runs into economic diffi culties.
Th e fact is that you will have to succeed in a
free-agent economy, one where people
change jobs more often and work on fl exible
contracts with a shifting mix of employers over
time. Skills like those in the nearby box must
be kept up-to-date and portable. 33
Th ey can’t
be gained once and then forgotten. Th ey must
be carefully maintained and upgraded all the
time. All this places a premium on your capac-
ity for self-management—being able to
assess yourself realistically, recognize strengths
and weaknesses, make constructive changes,
and manage your personal development.
Prejudice is the display of negative,
irrational attitudes toward members of
diverse populations.
Discrimination actively denies
minority members the full benefi ts of
organizational membership.
Th e glass ceiling eff ect is an invisible
barrier limiting career advancement of
women and minorities.
Mastery: You need to be good at something; you need to be able to contribute
real value to your employer.
Networking: You need to know people and get connected; networking with
others within and outside the organization is essential.
Entrepreneurship: You must act as if you are running your own business,
spotting ideas and opportunities and pursuing them.
Technology: You have to embrace technology; you have to stay up-to-date and
fully utilize all that is available.
Marketing: You need to communicate your successes and progress—both
yours personally and those of your work team.
Renewal: You need to learn and change continuously, always improving
yourself for the future.
Early Career Survival Skills
A shamrock organization operates
with a core group of full-time long-term
workers supported by others who work
on contracts and part-time.
In a free-agent economy people
change jobs more often, and many
work on independent contracts with a
shifting mix of employers.
Self-management is the ability to
understand oneself, exercise initiative,
accept responsibility, and learn from
experience.
10 CHAPTER 1 ■ Management Today
Connections count highly in the free-agent economy. Th ey open doors to opportunities
and resources that otherwise wouldn’t be available. People with connections gain access to
valuable information about potential jobs and often score more interviews and better jobs
than those without connections. While in the past the best connections may have been lim-
ited to people who had gone to the “right” kinds of schools or came from the “right” kinds of
families, this is no longer the case. Social networking tools—such as LinkedIn, Facebook,
Google1, and Reddit—that connect users with similar interests have become the great equalizer. Th ey make the process of connecting much easier and more democratic than ever
before. Importantly, they are readily available ways for you to make connections that can help
with job searches and career advancement.
Social networking is the use of
dedicated websites and applications to
connect people having similar interests.
Organizations TAKEAWAY 2 What are organizations like as work settings?
Organizational purpose • Organizations as systems Organizational performance • Changing nature of organizations
As pointed out earlier, what happens from this point forward in your career is largely up to
you. So, let’s start with organizations. In order to make good employment choices and per-
form well in a career, you need to understand the nature of organizations and recognize how
they work as complex systems.
Organizational Purpose
An organization is a collection of people working together to achieve a common purpose.
It is a unique social phenomenon that enables its members to perform tasks far beyond the
reach of individual accomplishment. Th is description applies to organizations of all sizes
and types that make up the life of any community, from large corporations to small
businesses, as well as such nonprofi t organizations as schools, government agencies, and
community hospitals.
Th e broad purpose of any organization is to provide goods or services of value to
customers and clients. A clear sense of purpose tied to “quality products and services,”
“customer satisfaction,” and “social responsibility” can be an important source of organi-
zational strength and performance advantage. IBM’s former CEO, Samuel Palmisano,
once said: “One simple way to assess the impact of any organization is to ask the question:
How is the world diff erent because it existed?” 34
Whole Foods founder John Mackey
answers by saying: “I think that business has a noble purpose. It means that businesses
serve society. Th ey produce goods and services that make people’s lives better.” On the
Whole Foods website this is stated as a commitment to “Whole Foods—Whole People—
Whole Planet.” 35
Organizations as Systems
All organizations are open systems that interact with their environments. Th ey do so in a
continual process of obtaining resource inputs—people, information, resources, and
capital—and transforming them into outputs in the form of fi nished goods and services for
customers. 36
LEARN MORE
ABOUT
An organization is a collection of
people working together to achieve a
common purpose.
An open system transforms resource
inputs from the environment into
product outputs.
Learning Check 1
TAKEAWAYQUESTION 1 What are the challenges of working in the new economy?
BE SURE YOU CAN • describe how intellectual capital, ethics, diversity, globalization, technology, and the changing nature of
careers infl uence working in the new economy • defi ne intellectual capital, workforce diversity, and globalization • explain how
prejudice, discrimination, and the glass ceiling can hurt people at work
OOOrrggaannnizzatttioonnsO
11Organizations
As shown in Figure 1.1, feedback from the environment indicates how well an organiza-
tion is doing. When Starbucks started a customer blog, for example, requests for speedier
service popped up. Th e company quickly made changes that eliminated required signatures
on credit card charges less than $25. Salesforce.com is another company that thrives on
feedback. It set up a website called Idea Exchange to get customer suggestions, even asking
them at one point to vote on a possible name change—the response was “No!” 37
Gathering
and listening to customer feedback is important; without loyal customers, a business can’t
survive. When you hear or read about bankruptcies, they are stark testimonies to this fact of
the marketplace.
Organizational Performance
Organizations create value when they use resources well to produce good products and take
care of their customers. When operations add value to the original cost of resource inputs,
then a business organization can earn a profi t—selling a product for more than the costs of
making it, and a nonprofi t organization can add wealth to society—providing a public
service like fi re protection that is worth more than its cost.
One of the most common ways to assess performance by and within organizations is
productivity. It measures the quantity and quality of outputs relative to the cost of inputs.
And as Figure 1.2 shows, productivity involves both performance eff ectiveness and perfor-
mance effi ciency.
Performance eff ectiveness is an output measure of task or goal accomplishment. If you
are working as a software engineer for a computer game developer, performance eff ective-
ness may mean that you meet a daily production target in terms of the quantity and quality
of lines of code written. Th is productivity helps the company meet customer demands for
timely delivery of high-quality gaming products.
Productivity is the quantity and quality
of work performance, with resource
utilization considered.
Performance eff ectiveness is
an output measure of task or goal
accomplishment.
Resource inputs
The environment supplies
Product outputs
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