Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Mark wales jacket

19/03/2021 Client: saad24vbs Deadline: 2 Day

Tough Luxury

C. Osborne and D. Osborne (2017) in Marketing 2nd ed., Grewal D., Levy M., Mathews S., Harrigan P.

& Bucic T., McGraw Hill NSW

A former SAS (Special Air Service) officer from Western Australia is forging a name for himself in the

New York fashion world as co-founder of the brand Kill_Kapture. For Mark Wales, his time spent in

the military had a significant impact on the development of the brand.i From his experience in

Afghanistan, he realised that the SAS uniforms were incredibly advanced. Not only did they look cool

but they were streamlined, lightweight and functional. These attributes were incorporated into the

style of the Kill_Kapture brand’s first product, the Pathfinder jacket. The kangaroo leather jacket

which is made in the US is 10 times stronger than an average leather jacket, yet much lighter. The

stylish black design is based on ‘special ops’ requirements and features a tracking beacon. Each

jacket has a unique call sign for the owner and is delivered in a padded military case. With a price tag

of US $1,500 the jacket is a luxury purchase and a style statement.

What makes the Kill_Kapture brand unique is that in the highly competitive apparel market, the

business was launched on the basis of the one distinctive item, the Pathfinder jacket. The jacket is

also carefully target marketed. It’s not for everyone and this is clearly portrayed in the images on the

Kill_Kapture websiteii. The hard, edgy feel is reinforced by the models wearing the jacket, who are all

combat veterans. The men and environment of the Special Forces are the intended message.

To further position the brand, the Pathfinder jacket was photographed on James Mattis, aka “Mad

Dog”, a highly decorated and popular retired US Marine Corps general. A former commander of the

US Central Command under President Barack Obama, Mattis has now been selected as Secretary of

Defence by Donald Trump.iii This endorsement, and subsequent media exposure has helped to align

the brand as tough and unique, and aimed at rugged, athletic individuals.

Demographically, the brand is targeted to 30 to 40 year old veterans and uniformed service

personnel such as firefighters, FBI and police. During the development stages of the brand it was

identified that this market is largely under serviced by luxury fashion. The size of the market is also

substantial with over 22 million veterans in the US alone. With the market characterised by high

disposable income, strong loyalty and influential word of mouth referrals, the co-founders of the

brand feel that authenticity is important. For Mark Wales, it is an opportunity to create a brand that

appeals to a greater good and a sense of purpose, and he believes that this will resonate with

veterans. “We want to be an uplifting source for veterans - we want to show them that we

understand that it’s not easy to re-enter society and that it’s also important to take their amazing

skills and put them to good use” he said. To reinforce this trust and credibility they even provide unit

costings and profit margins to customers.

Kill_Kapture’s tagline ‘Tough Luxury’ describes their offering while closely linking to their military

heritage. They also identify closely with their target market in the urban jungle by providing a stylish

yet robust offering for the individualist.

http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjqoIDZ9LbRAhXEjJQKHR0uCAsQjRwIBw&url=http://xrclabs.com/ecosystem/kill-kapture/&psig=AFQjCNHIO5ewZN-yyp0IkhmRY6fUWYTBDA&ust=1484114445561087
http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjT2Lqn87bRAhWDlJQKHXIgCIAQjRwIBw&url=http://smokeandzest.com/kill-kapture-enlist/&psig=AFQjCNHIO5ewZN-yyp0IkhmRY6fUWYTBDA&ust=1484114445561087
i Quekett M. (2016) SAS man’s new code: Who Wears Wins, The Weekend West, p. 11, May 7-8 2016 ii http://www.killkapture.com/ iii Croy L. (2016) The Full Jacket, The West Australian, p. 2, December 14 2016

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Top Quality Assignments
Math Specialist
Finance Homework Help
Writing Factory
George M.
Isabella K.
Writer Writer Name Offer Chat
Top Quality Assignments

ONLINE

Top Quality Assignments

I will cover all the points which you have mentioned in your project details.

$40 Chat With Writer
Math Specialist

ONLINE

Math Specialist

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$47 Chat With Writer
Finance Homework Help

ONLINE

Finance Homework Help

I have read and understood all your initial requirements, and I am very professional in this task.

$25 Chat With Writer
Writing Factory

ONLINE

Writing Factory

I have read and understood all your initial requirements, and I am very professional in this task.

$57 Chat With Writer
George M.

ONLINE

George M.

Give me a chance, i will do this with my best efforts

$27 Chat With Writer
Isabella K.

ONLINE

Isabella K.

I have read and understood all your initial requirements, and I am very professional in this task.

$61 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

I need Assignment Help My Budget is 50$ - Castan centre human rights - Definition of standard enthalpy of formation - One discussion and 2 replies - Triple beam balance definition chemistry - Do owner builders need home warranty insurance - Assignment on marketing mix of pepsi - STRATEGIC PLANNING 2 - Impington village sports centre - Test strategy document contains - What does an hr diagram relate a star's temperature to - Oscar orange letterland costume - Proj 587 week 5 case study - Warlow v harrison case brief - Hard candy fitness membership fees - Leicestershire midweek floodlit youth league - 01.03h response log and questions - Two methods of estimating uncollectible receivables are - A centrifuge rotor rotating at rpm - The project scope document is valuable for establishing - Ashworth college intro to computers assignment 8 - How to conduct independent t test in spss - Calvary chapel miami beach - The reading speed of second grade students - Marketing management orientation concept - Watson glaser practice test - Social Studies and ELA Integrated Five-Day Unit for Kindergarten - 3526 islay lane crete il - ETCM-Research-2 - Art history research paper - Johnny rockabilly has just finished recording - 5.6 kg in pounds - South african law based on alternative dispute resolution and summary of journal article - Week 2 Assignment - The evolution of strategy at procter & gamble case study - Student with coding homework for short nyt crossword - Semantic feature analysis chart - Compare and contrast utilitarianism deontology and virtue ethics - 10 quarry ramble edgewater - Us army problem solving flowchart - Robber Barron or Captain of Industry - Light and growth lab - Automatic voltage regulator function - The handsomest drowned man in the world answers - Hot assets unrealized receivables - How to analyze a song - Standard assignment 3 analysis - Shame by gregory questions and answers - Reading Response - Week 4 project - Hrblock litmos com au - Spirax sarco liquid drain trap - Foundations of human development worksheet - Lucky charms commercial 2014 - Among us always imposter mod menu - 5 c's of leadership indra nooyi - Gynaecology forth valley hospital - Mount everest 1996 case study - How to write 13 20 as a decimal - Cigarette lighter without fluid - Bose einstein condensate nobel prize - Myitlab access chapter 6 grader project - Eye of nye cloning - Solving trig equations in a given interval - Ioncross freelancer character editor - 2 way frequency table - What should the strategy of edward marshall boehm be - Attention getter for diabetes speech - 202 Questions - Deep transverse arrest ppt - Common base year balance sheet - 4000 essential english words 5 answer key - Summary of 1776 by david mccullough chapter by chapter - Frito lay's quality controlled potato chips case study - Testout security pro certification exam answers - Crisis Case Study Presentation - John smith preston on secession summary - 3000 words MBA project - Terrorist - Zinc nitrate and copper nitrate galvanic cell - Quality of life questionnaire aphasia - Vsim for nursing answers - Legal,Ethical,&social environment - My last duchess structure - Match each table with its equation - One page paper on the Strategic Planning - Mill park high school - White coat size 10 - 850 words memo - Ursing Leadership presence - Bernicia homes application form - Rockingham county high school football - Fantastic mr fox pictures from the book - Raspberry pi temperature logger - Hhmi lizard evolution virtual lab - Project management simulation scope resources and schedule scenario f - Rhetorical question in letter from birmingham jail - 19 galahad crescent glen waverley - Proverbs 14 12 illustrations - Vortex company operates a retail store with two departments