Marketing mix netflix

I need help with a Marketing question. All explanations and answers will be used to help me learn.

Discuss your SBU's product mix. Talk about width and depth and how the company decided to structure the product lines. Include a table that shows the product lines and items.

The company that i'm working in Netflix.

i want just add for the product Mix it's a group project, and my part is just the product Mix.

if you could use one sourse or twoNETFLIX Netflix Marketing Plan Document Marketing Plan Part 1 (Environment and Strategic Planning) "Our core strategy is to grow our streaming subscription business domestically and globally. We are continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more Internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets." (10-K Item 1) Nickolas Iaquinta Ali Alsadiq Brenden Hynes Eric Caldwell MKT 331 04 WI18 Hillary Mellema Environment and Strategic Planning Mission Statement "Our core strategy is to grow our streaming subscription business domestically and globally. We are continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more Internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets." (10-K Item 1) Mission Statement Analysis Essentially, the mission statement of Netflix is very specific and tailored to it's primary streaming service, but also includes some sentiment about the expansion of device playability options. It also fails to mention any focus on emerging technological changes that may occur within their life-cycle, for example, their Netflix Originals already go outside the bounds of their mission statement. Corporate Level Goals Our core strategy is to grow our streaming membership business globally within the parameters of our profit margin targets. We are continuously improving our members’ experience by expanding our streaming content with a focus on a programming mix of content that delights our members. In addition, we are perpetually enhancing our user interface and extending our streaming service to more internet-connected screens. Our members can now download a selection of titles for offline viewing. (10-Q Page 18) Situation Analysis Economic: Netflix’s price point is relatively low, but a change in price can cause a large shift in the demand. Even in the events of economic downturn, entertainment that is relatively cheap such as Netflix tend to thrive as people still want to be entertained. Political: The legal/political force that may impact Netflix potentially could be the repeal of Net Neutrality. While the results of the repeal are unclear, it may serve as threat to Netflix current service, as internet service providers could potentially charge their customers an additional premium to watch streaming services such as Netflix (Collins, 2017). Additionally, with the repeal China’s political inclination towards censorship, it may prove to be problematic for Netflix’s entertainment centric business model to expanding into Asia (Lashinski, 2017). Technological: The current technological environment works in Netflix’s favor very strongly. With the meteoric rise of internet streaming for entertainment, Netflix gained a 2 huge advantage by pioneering that form of content, amassing a total of 117.53 million paid subscribers as of their fourth fiscal quarter in 2017, which is a 353.41% increase since only 5 years ago (Fiegerman, 2017). The life cycle is still potentially only in its infancy, as an entertainment hub with a large subscriber base, it has the ability to adapt to the changes in technology such as porting their application onto new technological systems. Internal Environment ○ Figure 1. Engagement vs. Reach for Select OTT Service Providers as cited in techcrunch.com from OTT intelligence. Market Share Financial Situation ○ Netflix is doing very well within its financial situation, as it’s paid subscriber base rose to 117.53 million this last quarter of 2017. It's stock price as of 2/6/2018 is 265.50, which is a 87.65% increase from last year (NASDAQ). Competitive Advantage ○ Netflix has a very strong competitive advantage, as they’ve already proven the ability to break into emerging markets such as video rental and streaming services. They’re current capital that they’ve amassed also 3 gives them a distinct leg-up in terms of ability to create original content.