Marketing strategy of nokia ppt

International Marketing – Make-Up Mid-Semester Test Assignment - Spring 2020

Nokia Networks International Marketing Strategy

* © 2006 Nokia Nokia Networks case for QU

Source: EMC Mobile Subscribers Forecast 2005

Middle East and Africa

109 Million

2004

2009

Subscriber Growth: 2004 to 2009

Middle East and Africa

280 Million

Rest of world
1.7 Billion

Rest of world
2.9 Billion

0%

20%

40%

60%

80%

100%

120%

140%

160%

180%

World

Europe: Western

USA/Canada

Europe: Eastern

Asia Pacific

Russia

Latin America

China

Africa

Middle East

155%

162%

Mobile user growth rate
in Middle East is the highest in the world

* © 2006 Nokia Nokia Networks case for QU

Mobile market data

For market data see the attached DATA SHEETS for Saudi Arabia, Kuwait, Qatar and United Arab Emirates.

When we are successful in executing our strategies we will be able to drive growth, leadership, profitability.

* © 2006 Nokia Nokia Networks case for QU

Your Task!!

It is year 2005.You have been appointed as a Head of International Marketing Startegy for Nokia Networks. You have been asked to prepare a Market Entry Strategy (in the form of a report) for the GCC region. The main purpose of this assignment is, after conducting a thorough market analysis, to recommend which market (either Saudi Arabia, Kuwait, Qatar or United Arab Emirates) should Nokia Networks enter first. Your market entry recommendation must be supported and justified by credible reasoning and suitable evidence.

You have been given data sheets for these four GCC mobile communication markets (i.e. Saudi Arabia, Kuwait, Qatar and United Arab Emirates). As a suggestion, you should choose minimum of six important market variables from these data sheets and compare them across the four markets to get a good feel for the market trends that will indicate the mobile communication market potential in the future. Examples of suitable market variables could be Population, Nominal GDP per capita, Total Mobile Reveneues etc. Furthermore, as a requirement, you should analyze the selected six variables over a four year period (i.e. 2007, 2008, 2009 and 2010) to understand important trends within the GCC mobile telecommunications market.

You should put together a market entry strategy report (maximum of 6 pages). The report should include the analyses (i.e. graphs or tables to show the mobile communications market trends), key interpretations of the used data/variables, recommendations and their strategic justification.

Chiefly your report will be judged on the selection of appropriate market variables, quality of data analysis, clarity in data presentation and appropriateness of recommendations.

When we are successful in executing our strategies we will be able to drive growth, leadership, profitability.