Mcdonald's corporation case study analysis

Hello I need help answering these question attached about McDonald's case study. The two files attached about the case study itself and the question related to the case. (Writing 3 pages essay answering the questions).MGMT 301; Case Study Analysis McDonald’s Corporation-2017 Having reviewed. McDonald’s brief history under successive CEO’s, what might be most pertinent for the new CEO, Steve Easterbrook to keep in mind, as he seeks to turn around this corporate giant. Describe the Strategic issues that Mc Donald’s needs to address. Consider the perspectives of all stakeholders including the Customers, the Company and the Competition. What are McDonald’s Core Competencies? (Remember! Core Competencies are invisible, unique strengths developed by an organization over a long time that lie deep within the firm.) Support your answer by introducing data from the case that supports your point of view. What is McDonald’s business model? How does McDonald’s make money? What are its four primary revenue streams? Why does McDonald not own their stores like Starbucks or Chipotle, etc.? Which trends in McDonald’s external environment are likely to have the greatest impact on the company’s ability to sustain a competitive advantage? Considering Mc Donald’s competitors, what strategy should Easterbrook pursue to ensure McDonald’s future success? What current challenges must McDonald’s overcome to be successful in their target markets? What should they do? In preparing your answer, also consider what they should not do. Please remember to introduce at least six course concepts throughout your analysis to help support your analysis.