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iMedia Ethics

Issues and Cases

Ninth Edition

Philip Patterson Oklahoma Christian University

Lee Wilkins Wayne State University

University of Missouri

Chad Painter University of Dayton

ROWMAN & LITTLEFIELD Lanham • Boulder • New York • London

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iiExecutive Editor: Elizabeth Swayze Assistant Editor: Megan Manzano Senior Marketing Manager: Kim Lyons

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https://www.rowman.com

iii For Linda, David, and Laurel

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ivBrief Contents

Foreword Preface

1 An Introduction to Ethical Decision-Making 2 Information Ethics: A Profession Seeks the Truth 3 Strategic Communication: Does Client Advocate Mean Consumer Adversary? 4 Loyalty: Choosing Between Competing Allegiances 5 Privacy: Looking for Solitude in the Global Village 6 Mass Media in a Democratic Society: Keeping a Promise 7 Media Economics: The Deadline Meets the Bottom Line 8 Picture This: The Ethics of Photo and Video Journalism 9 Informing a Just Society

v 10 The Ethical Dimensions of Art and Entertainment 11 Becoming a Moral Adult References Index

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viContents

Foreword Preface

1 An Introduction to Ethical Decision-Making Essay: Cases and moral systems

Deni Elliott Case 1-A: How to read a case study

Philip Patterson

2 Information Ethics: A Profession Seeks the Truth Case 2-A: Anonymous or confidential: Unnamed sources in the news

Lee Wilkins Case 2-B: Death as content: Social responsibility and the documentary filmmaker

Tanner Hawkins Case 2-C: News and the transparency standard

Lee Wilkins Case 2-D: Can I quote me on that?

Chad Painter Case 2-E: NPR, the New York Times, and working conditions in China

Lee Wilkins vii Case 2-F: When is objective reporting irresponsible reporting?

Theodore L.Glasser Case 2-G: Is it news yet?

Michelle Peltier Case 2-H: What’s yours is mine: The ethics of news aggregation

Chad Painter

3 Strategic Communication: Does Client Advocate Mean Consumer Adversary? Case 3-A: Weedvertising

Lee Wilkins Case 3-B: Cleaning up their act: The Chipotle food safety crisis

Kayla McLaughlin and Kelly Vibber Case 3-C: Keeping Up with the Kardashians’ prescription drug choices

Tara Walker Case 3-D: Between a (Kid) Rock and a hard place

Molly Shor Case 3-E: Was that an Apple computer I saw? Product placement in the United States and abroad

Philip Patterson Case 3-F: Sponsorships, sins, and PR: What are the boundaries?

Lauren Bacon Brengarth Case 3-G: A charity drops the ball

Philip Patterson

4 Loyalty: Choosing Between Competing Allegiances Case 4-A: Fair or foul? Reporter/player relationships in the sports beat

Lauren A. Waugh Case 4-B: To watch or to report: What journalists were thinking in the midst of disaster

Lee Wilkins Case 4-C: Public/on-air journalist vs. private/online life: Can it work?

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Madison Hagood Case 4-D: When you are the story: Sexual harassment in the newsroom

Lee Wilkins Case 4-E: Whose Facebook page is it anyway?

Amy Simons viii Case 4-F: Where everybody knows your name: Reporting and relationships in a small market

Ginny Whitehouse Case 4-G: Quit, blow the whistle, or go with the flow?

Robert D. Wakefield Case 4-H: How one tweet ruined a life

Philip Patterson

5 Privacy: Looking for Solitude in the Global Village Case 5-A: Drones and the news

Kathleen Bartzen Culver Case 5-B: Concussion bounty: Is trust ever worth violating?

Lee Wilkins Case 5-C: Joe Mixon: How do we report on domestic violence in sports?

Brett Deever Case 5-D: Looking for Richard Simmons

Lee Wilkins Case 5-E: Children and framing: The use of children’s images in an anti-same-sex marriage ad

Yang Liu Case 5-F: Mayor Jim West’s computer

Ginny Whitehouse Case 5-G: Politics and money: What’s private and what’s not

Lee Wilkins

6 Mass Media in a Democratic Society: Keeping a Promise Case 6-A: Reporting on rumors: When should a news organization debunk?

Lee Wilkins Case 6-B: Doxxer, Doxxer, give me the news?

Mark Anthony Poepsel Case 6-C: The truth about the facts: Politifact.com

Lee Wilkins Case 6-D: WikiLeaks

Lee Wilkins Case 6-E: Control Room: Do culture and history matter in reporting the news?

Lee Wilkins ix Case 6-F: Victims and the press

Robert Logan Case 6-G: For God and Country: The media and national security

Jeremy Littau and Mark Slagle

7 Media Economics: The Deadline Meets the Bottom Line Case 7-A: Murdoch’s mess

Lee Wilkins Case 7-B: Who controls the local news? Sinclair Broadcasting Group and “must-runs”

Keena Neal Case 7-C: Automated journalism: The rise of robot reporters

Chad Painter Case 7-D: Contested interests, contested terrain: The New York Times Code of Ethics

Lee Wilkins and Bonnie Brennen Case 7-E: Transparency in fundraising: The Corporation for Public Broadcasting standard

Lee Wilkins Case 7-F: News now, facts later

Lee Wilkins

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Case 7-G: Crossing the line? The LA Times and the Staples affair Philip Patterson and Meredith Bradford

8 Picture This: The Ethics of Photo and Video Journalism Case 8-A: Killing a journalist on-air: A means/ends test

Mitchel Allen Case 8-B: Remember my fame: Digital necromancy and the immortal celebrity

Samantha Most Case 8-C: Problem photos and public outcry

Jon Roosenraad Case 8-D: Above the fold: Balancing newsworthy photos with community standards

Jim Godbold and Janelle Hartman Case 8-E: Horror in Soweto

Sue O’Brien Case 8-F: Photographing funerals of fallen soldiers

Philip Patterson

x 9 Informing a Just Society Case 9-A: Spotlight: It takes a village to abuse a child

Lee Wilkins Case 9-B: 12th and Clairmount: A newspaper’s foray into documenting a pivotal summer

Lee Wilkins Case 9-C: Cincinnati Enquirer’s heroin beat

Chad Painter Case 9-D: Feminist fault lines: Political memoirs and Hillary Clinton

Miranda Atkinson Case 9-E: GoldieBlox: Building a future on theft

Scott Burgess

10 The Ethical Dimensions of Art and Entertainment Case 10-A: Get Out: When the horror is race

Michael Fuhlhage and Lee Wilkins Case 10-B: To die for: Making terrorists of gamers in Modern Warfare 2

Philip Patterson Case 10-C: Daily dose of civic discourse

Chad Painter Case 10-D: The Onion: Finding humor in mass shootings

Chad Painter Case 10-E: Hate radio: The outer limits of tasteful broadcasting

Brian Simmons Case 10-F: Searching for Sugar Man: Rediscovered art

Lee Wilkins

11 Becoming a Moral Adult References

Index

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Foreword Clifford G. Christians

Research Professor of Communication, University of Illinois–Urbana

The playful wit and sharp mind of Socrates attracted disciples from all across ancient Greece. They came to learn and debate in what could be translated as “his thinkery.” By shifting the disputes among Athenians over earth, air, fire, and water to human virtue, Socrates gave Western philosophy and ethics a new intellectual center (Cassier 1944).

But sometimes his relentless arguments would go nowhere. On one occasion, he sparred with the philosopher Hippias about the difference between truth and falsehood. Hippias was worn into submission but retorted at the end, “I cannot agree with you, Socrates.” And then the master concluded: “Nor I with myself, Hippias. . . . I go astray, up and down, and never hold the same opinion.” Socrates admitted to being so clever that he had befuddled himself. No wonder he was a favorite target of the comic poets. I. F. Stone likens this wizardry to “whales of the intellect flailing about in deep seas” (Stone 1988).

With his young friend Meno, Socrates argued whether virtue is teachable. Meno was eager to learn more, after “holding forth often on the subject in front of large audiences.” But he complained, “You are exercising magic and witchcraft upon me and positively laying me under your spell until I am just a mass of helplessness. . . . You are exactly like the flat stingray that one meets in the sea. Whenever anyone comes into contact with it, it numbs him, and that is the sort of thing you seem to be doing to me now. My mind and my lips are literally numb.”

Philosophy is not a semantic game, though sometimes its idiosyncrasies feed that response into the popular mind. Media Ethics: Issues and Cases does not debunk philosophy as the excess of sovereign reason. The authors of this book will not encourage those who ridicule philosophy as cunning xiirhetoric. The issue at stake here is actually a somewhat different problem—the Cartesian model of philosophizing.