Micro environment of apple company

Brand: Apple

Sub brand: APPLE WATCH SERIES 4

Executive Summary
This report analysis the marketing strategy of apple watch series 4. As part of this report, all the factors which are influencing the sale of the product and the factors effecting its sale. This report also identifies the competitors of this product and about their strategies, their brand positioning.

This report also draws the major intention of the individual towards the factors which are differentiating the apple watch from other products. It also shows how the political and technological factors are influencing its sale. This report illustrates the ways to collect the information from the customers.

It is recommended that

· Due to tough competition in the market the apple company should use social media sites. So that the consumers can share their experience.

· Apple Company should upgrade their software so that more people can be influenced by their software and they will buy their product.

· They should reduce their price because there are a lot of competitors of Apple Company the market. If they will not reduce their price, then off course customers will shift their interest towards the products of its competitors.

· It should follow the rapid innovation process in which apple need to have partnership with other distributers which will lead to huge opportunities to build the brand reputation and loyalty.

Table of Contents
1 Executive Summary 2 2 Table of Contents 2 3 Introduction: 3 4 Section 1: The marketplace and influencing factors 3 4.1 The Micro-environment 3 4.1.1 Industry overview: 3 4.1.2 Tree diagram of the Brand and Sub-brand in the Market of Smart watches in the Consumer Electronics Industry 5 5 Competitors Analysis 6 6 Analysis of other Micro-Environment players 8 7 The Macro-environment; Other environmental factors influencing the company - 9 8 Section 2 Consumer segmentation 10 9 Section 3 Assess the attractiveness of each consumer segment 11 10 Section 4 Recommendations for additional research 12 11 Conclusion: 13 12 Recommendations: 13 13 References: 14

Introduction:
a) The authorisation of this report was commissioned by the Marketing Managers of Apple who contracted Marketing Consultants, and it is being produced, to gain an understanding, of the environmental analysis, consumer segmentation and marketing research to your clients, of the Apple Watch Series 4.

b) The primary limitations of this report are, data collection, availability of information and confidentiality issues. Due to lack of time and time table clashes of our team members we couldn’t perform our own surveys and hence all the information is gathered from resources which are publicly available on internet.

c) The scope of this report includes various aspects of marketplace and influencing factors, the environment (micro and macro), industry overview, competitor’s analysis, consumer segmentation. We have also assessed the attractiveness of every consumer segment added. We then provided some recommendations based on our research with an aim to improve the sale of our product through better market strategies., as well as a bibliography, will be included. The information is presented in an organised structure with well formatting, and the information is gathered from reports, journal articles, conference proceedings and documents from various websites. (“Reference List” at the end of the document).