Discussion Questions
Module 1: Select a company or an organization that produces a consumer product that is currently in the mature stage. Identify and discuss three strategies that can be utilized to increase their market share and reinvent or re-purpose their product/products.
Module 2: Give an example illustrating how social trends present both opportunities and threats to businesses in high-tech industries. Discuss in detail.
Module 4: After reading chapters 7 & 8, select an example from the real world, identify the generic business strategy configurations available to strategic managers according to Porter’s typology. Next, examine and analyze the same example using Miles and Snow’s typology. How are the business strategy typologies by Porter and those by Miles and Snow similar? How are they different?
Strategy In Action Questions
Module 3: As an aside – My personal belief is that concepts and theories are of little value to each us if we do not learn to apply them to the real world. For this reason, we will have applied activities as often as possible. We are always learning together, myself included. Please feel free to call or email me if you want to discuss further.
This SIA assignment requires you apply a concept or theory we have learned to a subject that is current in the ‘real’ world. The assigned topic for Application Assignment 1 is: Beyond Meat/Impossible Foods.
In Chapter 1, we examined the overall view of strategy and the role of the CEO, Board of Directors and other corporate leaders. In Chapter 2, we learned about the tools available to evaluate a company’s position, both internally and externally. Your assignment: Select either Beyond Meat or Impossible Foods and evaluate their position using the Porter’s Five Forces Model. Document/discuss this analysis in depth and include at least 5 outside references with at least 2 pages of content. Next prepare a minimum 1 page recommendation for the board of directors of the company you selected.
In other words, after analyzing the company utilizing Porter's 5 Forces Model & External References (2+pages), you should be in a position to make recommendations for the board (1+pages). Pretend like you are a consultant and want to help the company progress. What advice or guidance would you offer them based on the information you ascertained during your analysis??
Module 4: As an aside – My personal belief is that concepts and theories are of little value to each us if we do not learn to apply them to the real world. For this reason, we will have applied activities as often as possible. We are always learning together, myself included. Please feel free to call or email me if you want to discuss further.
This SIA assignment requires you apply a concept or theory we have learned to a subject that is current in the ‘real’ world. The assigned topic for Application Assignment 2 is: Southwest Airlines (SWA)
In Chapter 7, we examine and explore a variety of business unit strategies. Included in these discussions are low-cost, differentiation, and low-cost/differentiation. Your assignment (read carefully): Conduct additional research on low-cost, differentiation, and low-cost/differentiation (there is a TON out there on these subjects) to find at least 5 quality sources. Using our textbook and your own research write at least two pages of analysis and discussion of the low-cost/differentiation (it is a combination of these two) strategy utilized by SWA ~ you can identify the good/bad/successes/blunders in this section. Next, based on your findings, prepare a one-page recommendation for the board of directors of SWA that includes the discussion and high level implementation plan for at least 3 new initiatives SWA can pursue while maintaining their current strategy of low cost/differentiation. Put these together in one document for a MINIMUM three pages of content (not including reference and title pages). Please follow APA format guidelines.
In other words, after writing an analysis of Southwest Airlines (SWA) utilization of a low cost/differentiation strategy including the incorporation of at least 5 references (2+pages), you should be in a position to make recommendations for the board (1+pages). Act as if you are a consultant who has been hired to help the company progress. What advice or guidance would you offer them based on the information you ascertained during your analysis?
Module 6: As an aside – My personal belief is that concepts and theories are of little value to each us if we do not learn to apply them to the real world. For this reason, we will have applied activities as often as possible. We are always learning together, myself included. Please feel free to call or email me if you want to discuss further.
This SIA assignment requires you apply a concept or theory we have learned to a subject that is current in the ‘real’ world. The assigned topic for Application Assignment 2 is: Sears OR JC Penney OR Kmart (select JUST one)
In Chapter 11, we examine and explore strategic change. Your assignment (read carefully): Read the following article: https://www.businessinsider.com/why-department-stores-sears-jcpenney-are-struggling-2018-10
Conduct research on organizations that have re-invented themselves (making strategic changes to remain competitive in a changing global business environment). There are MANY examples available for study. Remember, examples do not have to come from the same stores or even the same industry. Using our textbook and your own research write at least two pages of analysis and discussion on key findings/elements of companies that have been successful in ‘reinventing’ themselves to remain competitive in a changing global market environment. You must incorporate at least 5 quality sources.
Next, based on your findings, prepare a minimum one-page recommendation for the board of directors of Sears, JCP, or Kmart to address the problem in the article in the link at the start of the assignment. Include specific recommendations that that include the discussion and implementation plan for at least 3 new initiatives Sears/JCP/Kmart can pursue to reinvent themselves. Put these together in one document for a MINIMUM three total pages of content (not including reference and title pages). Please follow APA format guidelines.
In other words, after writing an analysis evaluating what companies have successfully done to reinvent themselves (2+pages), you should be in a position to make recommendations for the Sears/JCP/Kmart board (1+pages). Act as if you are a consultant, hired to help the company progress. What advice or guidance would you offer them based on the information you ascertained during your analysis?
Application Assignment Questions
Module 3: This application assignment requires you to share a newsworthy story OR a workplace experience that demonstrates how one course concept has been used in practice. The concept that you select must come from either Chapters 3 or 4.
Module 5: This application assignment requires you to share a newsworthy story OR a workplace experience that demonstrates how one course concept from Module 5 has been used in practice. The concept that you select must come from either Chapter 9 or Chapter 10.
Module 6: This application assignment requires you to share a newsworthy story OR a workplace experience that demonstrates how one course concept from any Module has been used in practice. The concept that you select can come from any chapter, company, and concept in the text you have not previously reported on.