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Unit 7 Case Study
Unit VII Case Study
Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.
Target, beginning on page 499 of the course textbook
Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages).
You are required to use a minimum of three peer - reviewed, academic sources that are no more than five years old (one of which may be your textbook).
All sources used, including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations.
Corrigan, H. B., Craciun, G., & Powell, A. M. (2014). How Does Target Know So Much About Its Customers? Utilizing Customer Analytics to Make Marketing Decisions. Marketing Education Review, 24(2), 159-166. doi:10.2753/MER1052-8008240206
Kotler, P., & Keller, K. (2012). Marketing Management (14 ed.). Upper Saddle River, NJ: Prentice Hall.
Cox, S. M., & Harper, M. (2013). TARGET: THE CHALLENGE OF DATA MINING. Journal Of Critical Incidents, 642-45.
Advertising Gets Personal. (2012). Communications of the ACM, 55(8), 18-20. doi:10.1145/2240236.2240243
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