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Understanding Human Communication
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OXFORD NEW YORK OXFORD UNIVERSITY PRESS
H CU
Understanding Human Communication
THIRTEENTH EDITION
Ronald B. Adler SANTA BARBARA CITY COLLEGE
George Rodman BROOKLYN COLLEGE
CITY UNIVERSITY OF NEW YORK
Athena du Pré UNIVERSITY OF WEST FLORIDA
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Library of Congress Cataloging-in-Publication Data
Names: Adler, Ronald B. (Ronald Brian), 1946– author. | Rodman, George R., 1948– author. | DuPré, Athena, author. Title: Understanding human communication / Ronald B. Adler, Santa Barbara City College; George Rodman, Brooklyn College, City University of New York ; Athena duPré, University of West Florida. Description: Thirteenth edition. | New York: Oxford University Press, [2016] Identifiers: LCCN 2016033665 | ISBN 9780190297084 Subjects: LCSH: Communication. | Interpersonal communication. Classification: LCC P90 .A32 2016 | DDC 302.2—dc23 LC record available at https://lccn.loc.gov/2016033665
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Printed by LSC Communications, United States of America
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Brief Contents Preface xiii About the Authors xxii
PART ONE: FUNDAMENTALS OF HUMAN COMMUNICATION
Communication: What and Why 3
The Self, Perception, and Communication 35
Communication and Culture 67
PART TWO: COMMUNICATION ELEMENTS
Language 95
Listening 123
Nonverbal Communication 153
PART THREE: INTERPERSONAL COMMUNICATION
Understanding Interpersonal Communication 181
Managing Conflict in Interpersonal Relationships 213
PART FOUR: COMMUNICATION IN GROUPS
Communicating in Groups and Teams 243
Solving Problems in Groups and Teams 271
PART FIVE: PUBLIC COMMUNICATION
Preparing and Presenting Your Speech 297
Organization and Support 323
Informative Speaking 349
Persuasive Speaking 373
Notes N-1 Glossary G-1 Credits C-1 Index I-1
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Communication Defined 5 Characteristics of Communication 5 Modeling Communication 7
Types of Communication 10 Intrapersonal Communication 10 Dyadic/Interpersonal Communication 11 Small Group Communication 11 Organizational Communication 11 Public Communication 13 Mass Communication 13
Communication in a Changing World 13 Changing Technology 14 Changing Discipline 15
Understanding Social Media 16 Mediated Versus Face-to-Face Communication 17 How People Use Social Media 18
Functions of Communication 18 Physical Needs 18 Identity Needs 19 Social Needs 19 Practical Needs 19
Communication Competence: What Makes an Effective Communicator? 20
Communication Competence Defined 20 Characteristics of Competent Communicators 21 Communicating Competently with
Social Media 24
Clarifying Misconceptions About Communication 29 Communication Does Not Always Require Complete
Understanding 29 Communication Will Not Solve All Problems 30 Communication Isn’t Always a Good Thing 30 Meanings Rest in People, Not Words 30 Communication Is Not Simple 31 More Communication Isn’t Always Better 31
> FEATURES Self-Assessment Your Communication Choices 8
@Work Communication Skills and Career Success 12
Self-Assessment Your Communication Strengths and Goals 22
Understanding Communication Technology Dear Social Media, I Need a Little Space 25
Checklist Use Social Media Courteously and Wisely 30
Ethical Challenge To Communicate or Not to Communicate? 31
Contents Preface xiii About the Authors xxii
PART ONE FUNDAMENTALS OF HUMAN COMMUNICATION
Communication: What and Why 31CHAPTER
The Self, Perception, and Communication 352CHAPTER
Communication and the Self 36 Self-Concept Defined 36 Biology, Personality, and the Self 38 External Influence on the Self-Concept 38 Culture and the Self-Concept 40 The Self-Concept and Communication
with Others 40 The Self-Fulfilling Prophecy
and Communication 41
Perceiving Others 42 Steps in the Perception Process 43 Influences on Perception 44 Narratives, Perception, and Communication 48 Common Perceptual Tendencies 49 Perception in Mediated Communication 52 Empathy, Perception, and Communication 52
Communication and Identity Management 55 vi
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Contents
Public and Private Selves 55 Characteristics of Identity Management 56 Identity Management in the Workplace 59 Why Manage Identities? 59 Identity Management in Mediated Communication 61 Identity Management and Honesty 61
> FEATURES Self-Assessment Communication and Your Self-Esteem 39
Ethical Challenge Is Honesty Always the Best Policy? 40
Checklist Check Your Perceptions Before Responding 54
Understanding Diversity Managing Identity and Coming Out 58
@Work Humblebragging in Job Interviews 60
Understanding Communication Technology Identity Management in Social Media 62
Ethical Challenge Honesty and Multiple Identities 63
Communication and Culture 673CHAPTER
PART TWO COMMUNICATION ELEMENTS
Language 954CHAPTER
Understanding Cultures and Cocultures 69 Intercultural and Intergroup Communication: A Matter
of Salience 70 Cultural Differences Are Generalizations 71
Cultural Values and Norms Shape Communication 71 Individualism and Collectivism 72 High and Low Cultural Context 74 Uncertainty Avoidance 75 Power Distance 76 Beliefs About Talk and Silence 76 Competitive and Cooperative Cultures 77
Cocultures and Communication 78 Race and Ethnicity 78 Regional Differences 79 Sexual Orientation and Gender Identity 80 Religion 82 Physical Ability/Disability 83 Age/Generation 84
Socioeconomic Status 85
Developing Intercultural Communication Competence 87 Increased Contact 87 Tolerance for Ambiguity 88 Open-Mindedness 89 Knowledge and Skill 89 Patience and Perseverance 91
> FEATURES @Work Power Distance and Culture in the Workplace 77
Understanding Diversity Gender Pronouns 81
Understanding Diversity Communicating with People Who Have Disabilities 83
@Work Organizations Are Cultures, Too 86
Self-Assessment What Is Your Intercultural Sensitivity? 90
Ethical Challenge Civility When Values Clash 91
The Nature of Language 96 Language Is Symbolic 97 Meanings Are in People, Not Words 97 Language Is Rule Governed 98
The Power of Language 100 Language Shapes Values, Attitudes, and Beliefs 100 Language Reflects Values, Attitudes, and Beliefs 104
Troublesome Language 107 The Language of Misunderstandings 107
Disruptive Language 112 Evasive Language 114
Gender and Language 116
> FEATURES @Work What’s in a Name? 101
Ethical Challenge 102
Understanding Diversity Language and Worldview 103
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Listening 1235CHAPTER
Nonverbal Communication 1536CHAPTER
The Value of Listening 125
Misconceptions About Listening 126 Myth 1: Listening and Hearing Are the Same Thing 126 Myth 2: Listening Is a Natural Process 127 Myth 3: All Listeners Receive the Same Message 128
Overcoming Challenges to Effective Listening 129 Reasons for Poor Listening 129 Faulty Listening Habits 132
Types of Listening 134 Task-Oriented Listening 134 Relational Listening 137 Analytical Listening 139 Critical Listening 140
Listening and Social Support 142 Online Social Support 142 Gender and Social Support 142
Types of Supportive Responses 144 When and How to Help 149
> FEATURES Checklist Tips for More Mindful Listening 128
@Work Multitasking Can Make You Stupid 130
Checklist Techniques for Listening Nondefensively 132
Self-Assessment What Is Your Listening Style? 134
Checklist Three Ways to Paraphrase 137
Checklist Taking Detailed Notes 138
Ethical Challenge How Carefully Should You Listen? 139
Checklist Evaluating a Speaker’s Message 140
Understanding Communication Technology Who Is Listening to You Online? 143
Checklist Factors to Consider Before Offering Advice 144
Checklist When and How to Offer an Analysis 146
Checklist Conditions That Make Paraphrasing a Good Option 149
Characteristics of Nonverbal Communication 155 Nonverbal Behavior Has Communicative Value 155 Nonverbal Communication Is Primarily
Relational 156 Nonverbal Communication Is Ambiguous 157 Nonverbal Communication Differs from Verbal
Communication 158 Nonverbal Skills Are Important 158
Influences on Nonverbal Communication 159 Culture 159 Gender 161
Functions of Nonverbal Communication 162 Repeating 162 Substituting 162 Complementing 162 Accenting 162
Regulating 163 Contradicting 164 Deceiving 164
Types of Nonverbal Communication 166 Body Movements 166 Voice 168 Appearance 170 Touch 172 Space 173 Environment 174 Time 175
Building Competence in Nonverbal Communication 176 Tune Out Words 176 Use Perception Checking 176 Pay Attention to Your Own Nonverbal Behavior 177
Understanding Communication Technology Twitter Lingo Incites Controversy 109
Ethical Challenge Euphemisms and Equivocations 114
Self-Assessment Your Use of Language 115
Checklist Choose Your Words Carefully 116
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> FEATURES Understanding Communication Technology Nonverbal Expressiveness Online 163
Self-Assessment How Worldly Are Your Nonverbal Communication Skills? 167
@Work Vocal Cues and Career Success 169
PART THREE INTERPERSONAL COMMUNICATION
Understanding Interpersonal Communication 1817CHAPTER
Ethical Challenge Clothing and Impression Management 172
@Work Touch and Career Success 172
Self-Assessment ANSWERS to “How Worldly Are Your Nonverbal Communication Skills?” 179
Characteristics of Interpersonal Communication 183 What Makes Communication Interpersonal? 183 Mediated Interpersonal Communication 184
How We Choose Relational Partners 185 Evaluating Relationship Potential 185 Relationship Reality Check 187
Types of Interpersonal Relationships 188 Friendship 188 Family Relationships 191 Romantic Partners 192
Communication Patterns in Relationships 198 Content and Relational Messages 198 Metacommunication 200 Self-Disclosure in Interpersonal Relationships 200 Dialectical Perspective of Interpersonal Relationships 203 Lies and Evasions 206
> FEATURES Ethical Challenge Is It Cheating? 185
Understanding Diversity Can Men and Women Be Just Friends? 189
Checklist Being a Better Friend 190
Checklist Being a Better Family Member 192
Self-Assessment What Is Your Love Language? 194
Checklist Meeting an Online Date for the First Time 196
Understanding Communication Technology To End This Romance, Just Press “Send” 198
Checklist When and How Much to Self-Disclose 202
Ethical Challenge The Ethics of Lying and Evading 206
Self-Assessment ANSWERS to “What Is Your Love Language?”
Managing Conflict in Interpersonal Relationships 2138CHAPTER
Understanding Interpersonal Conflict 215
Communication Climates in Interpersonal Relationships 216 Confirming and Disconfirming Messages 218 How Communication Climates Develop 221
Approaches to Conflict 222 Styles of Expressing Conflict 223 Characteristics of an Assertive Message 226 Gender and Conflict Style 230 Cultural Influences on Conflict 231 Conflict in Online Communication 233
Managing Interpersonal Conflicts 234
Methods for Conflict Resolution 234 Steps in Win–Win Problem Solving 236
> FEATURES Self-Assessment How Sunny Is Your Communication Climate? 217
Understanding Communication Technology Can You Hear Me Now? 220
Checklist Creating Positive Communication Climates 222
@Work Dealing with Sexual Harassment 226
Ethical Challenge It’s Nothing! 227
Self-Assessment How Assertive Are You? 228
Understanding Diversity They Seem to Be Arguing 232
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The Nature of Groups and Teams 245 What Is a Group? 245 What Makes a Group a Team? 247 Virtual Groups 248
Goals of Groups and Their Members 249 Group Goals 249 Individual Goals 249
Characteristics of Groups and Teams 250 Rules and Norms 250 Patterns of Interaction 250 Roles 252
Leadership and Communication 256 Understanding Leadership 256 Becoming a Leader 261
Followership and Communication 263 Types of Followers 263 The Power of Followers 264
> FEATURES Checklist Building an Effective Team Online 248
Checklist Getting Slackers to Do Their Share 249
Ethical Challenge Rules for Hidden Agendas 250
@Work “I’ll Do It Myself”—Or Should I? 259
Checklist Working with a Difficult Boss 260
Self-Assessment Your Leadership Approach 262
Self-Assessment How Good a Follower Are You? 264
PART FOUR COMMUNICATION IN GROUPS
Communicating in Groups and Teams 2439CHAPTER
Solving Problems in Groups and Teams 27110CHAPTER
Problem Solving in Groups: When and Why 273 Advantages of Group Problem Solving 273 When to Use Groups for Problem
Solving 274
Setting the Stage for Problem Solving 276 Maintain Positive Relationships 276 Recognize Stages of Team Development 280
Group Problem-Solving Strategies and Formats 280 Group Discussion Formats 281 Solving Problems in Virtual Groups 282
Approaches and Stages in Problem Solving 284 A Structured Problem-Solving
Approach 284 Decision-Making Methods 289
Overcoming Dangers in Group Discussion 291
Information Underload and Overload 291 Unequal Participation 291 Pressure to Conform 293
> FEATURES Understanding Diversity Maximizing the Effectiveness of Multicultural Teams 275
Checklist Is This a Good Opportunity for Teamwork? 276
Self-Assessment How Effective Is Your Team? 277
Checklist Dealing with Difficult Team Members 279
@Work The Power of Constructive Dialogue 282
Understanding Communication Technology Developing Trust Long Distance 283
Checklist Coping with Information Overload 291
Ethical Challenge Overly Talkative and Quiet Group Members 292
Checklist Avoiding Groupthink 293
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PART FIVE PUBLIC COMMUNICATION
Preparing and Presenting Your Speech 29711CHAPTER
Getting Started 299 Choosing Your Topic 299 Defining Your Purpose 299 Writing a Purpose Statement 299 Stating Your Thesis 300
Analyzing the Speaking Situation 301 The Listeners 301 The Occasion 304
Gathering Information 304 Online Research 305 Library Research 306 Interviewing 306 Survey Research 306
Managing Communication Apprehension 307 Facilitative and Debilitative Communication
Apprehension 307 Sources of Debilitative Communication
Apprehension 308
Overcoming Debilitative Communication Apprehension 309
Presenting Your Speech 311 Choosing an Effective Type of Delivery 311 Practicing Your Speech 311
Guidelines for Delivery 311 Visual Aspects of Delivery 312 Auditory Aspects of Delivery 313
Sample Speech 315
> FEATURES Ethical Challenge Adapting to Speaking Situations 302
@Work Sample Analysis of a Speaking Situation 305
Checklist Evaluating Websites 306
Self-Assessment Speech Anxiety Symptoms 310
Checklist Practicing Your Presentation 312
Understanding Diversity A Compendium of American Dialects 315
Organization and Support 32312CHAPTER
Structuring Your Speech 324 Your Working Outline 325 Your Formal Outline 325 Your Speaking Notes 325
Principles of Outlining 327 Standard Symbols 327 Standard Format 327 The Rule of Division 327 The Rule of Parallel Wording 327
Organizing Your Outline into a Logical Pattern 328 Time Patterns 329 Space Patterns 329 Topic Patterns 329 Problem-Solution Patterns 330 Cause-Effect Patterns 330 Monroe’s Motivated Sequence 331
Beginnings, Endings, and Transitions 332 The Introduction 332 The Conclusion 334
Transitions 334
Supporting Material 335 Functions of Supporting Material 335 Types of Supporting Material 337 Styles of Support: Narration and Citation 340
Sample Speech 341 Speech Outline 341 Bibliography 342
> FEATURES Self-Assessment Main Points and Subpoints 328
Understanding Diversity Nontraditional Patterns of Organization 331
Checklist Capturing Audience Attention 333
Checklist Effective Conclusions 334
@Work Organizing Business Presentations 336
Ethical Challenge The Ethics of Support 340
Understanding Communication Technology Plagiarism in a Digital Age 340
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Informative Speaking 34913CHAPTER
Persuasive Speaking 37314CHAPTER
Types of Informative Speaking 352 By Content 352 By Purpose 352
Informative Versus Persuasive Topics 353 An Informative Topic Tends to Be
Noncontroversial 353 The Informative Speaker Does Not
Intend to Change Audience Attitudes 353
Techniques of Informative Speaking 353 Define a Specific Informative Purpose 354 Create Information Hunger 355 Make It Easy to Listen 355 Use Clear, Simple Language 356 Use a Clear Organization and Structure 356 Use Supporting Material Effectively 357 Emphasize Important Points 358
Generate Audience Involvement 358
Using Visual Aids 361 Types of Visual Aids 361 Using Presentation Software 364 Alternative Media for Presenting Graphics 364 Rules for Using Visual Aids 365
Sample Speech 365
> FEATURES Self-Assessment Are You Overloaded with Information? 351
Understanding Diversity How Culture Affects Information 354
Checklist Techniques of Informative Speaking 355
Ethical Challenge The Ethics of Simplicity 356
@Work The Pros and Cons of Presentation Software 366
Characteristics of Persuasion 375 Persuasion Is Not Coercive 375 Persuasion Is Usually Incremental 375 Persuasion Is Interactive 376 Persuasion Can Be Ethical 377
Categorizing Types of Persuasion 378 By Types of Proposition 378 By Desired Outcome 380 By Directness of Approach 381
Creating the Persuasive Message 382 Set a Clear, Persuasive Purpose 382 Structure the Message Carefully 382 Use Solid Evidence 385 Avoid Fallacies 386
Adapting to the Audience 388 Establish Common Ground 389
Organize According to the Expected Response 389 Neutralize Potential Hostility 389
Building Credibility as a Speaker 390 Competence 390 Character 391 Charisma 392
Sample Speech 393 Bibliography 394
> FEATURES Ethical Challenge Analyzing Communication Behaviors 378
Understanding Diversity Cultural Differences in Persuasion 387
Ethical Challenge Adapting to a Hostile Audience 390
Self-Assessment Persuasive Speech 391
@Work Persuasion Skills in the World of Sales 392
Checklist Ethos, Pathos, and Logos 393
Communicating for Career Success Available at www.oup.com/us/adleruhcONLINE APPENDIX
Notes N-1 Glossary G-1 Credits C-1 Index I-1
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Preface If you want to push most communication professors’ buttons, claim that the prin- ciples they study and teach are “just common sense.”
The truth is that communication, like many things in life, may look straight- forward. But beneath the veneer of simplicity, it’s fraught with challenges and questions. For example: • Why do others misunderstand you? (And why do they accuse you of not
understanding them?)
• How can you know when another person is telling the truth? • When it comes to communicating, are men from Mars and women from
Venus, or are we more or less the same?
• Why do we often get the most defensive when we know we’re wrong? • What makes some teams so effective and others disappointing? • Why are so many well-informed speakers uninteresting and hard to
understand?
• Why do people feel so nervous when speaking in public, and what can they do about it?
Understanding Human Communication answers questions such as these. It aims to provide an engaging, comprehensive, useful introduction to the academic study of human communication as it is practiced in the 21st century. To see how well this book succeeds, we invite you flip to any page and ask three questions: Is the content important? Is the explanation clear? Is it useful?
Approach This 13th edition builds on the approach that has served well over half a million students and their professors. Rather than take sides in the theory-versus-skills debate that often rages in our discipline, Understanding Human Communication treats scholarship and skill development as mutually reinforcing. Its reader-friendly approach strives to present material clearly without being overly simplistic. Exam- ples on virtually every page make concepts clear and interesting. A contemporary design makes the material inviting, as do amusing and instructive cartoons and photos that link concepts in the text to today’s world.
New to This Edition Beyond its user-friendly voice and engaging design, this edition reflects both the growth of scholarship and changing trends in the academic marketplace. Longtime users will discover not only a more contemporary look and feel but expanded cov- erage of key concepts and a wealth of new learning tools.
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New Content • Expanded coverage of social media. Throughout the book, readers will find
new and updated coverage of topics including social media etiquette and the uses and gratifications of social media (Chapter 1), the risks of overusing mediated communication channels (Chapters 1 and 7), identity management on social media (Chapter 2), online social support (Chapter 5), the differ- ences between mediated and in-person close relationships (Chapter 7), tips for meeting an online date for the first time (Chapter 7), working in virtual groups (Chapter 9), and cyberspace work environments (Chapter 10). New and updated “Understanding Communication Technology” boxes highlight the increasingly important role of technology in human communication.
• Updated discussions of communication and culture. Chapter 3 is devoted entirely to communication and culture. It focuses on cocultural factors that students are likely to encounter close to home every day: ethnicity, regional differences, gender/sexual orientation, religion, physical abilities, age/gen- eration, and socioeconomic status. Updated material addresses cultural hegemony and intersectionality theory. The discussion of culture extends throughout the book, most visibly in “Understanding Diversity” boxes. New and updated boxes in this edition explore the challenge of manag- ing personal pronouns in an era of increasing gender fluidity (Chapter 3), the effect of language on worldview (Chapter 4), and the advantages of multicultural teams (Chapter 10). In-text discussions and captioned photos address topics such as microaggressions (Chapter 2), cultural conflict styles (Chapter 8), and cultural leadership preferences (Chapter 9).
• New tips for career success. “@Work” boxes appear throughout the text, covering new and expanded topics such as the connection between com- munication skills and career success (Chapter 1), professional identity man- agement and job interviewing (Chapter 2), the risks of humblebragging (Chapter 2), vocal cues and career success (Chapter 6), and new examples of effective presentations at work (Chapters 11–14). An online appendix, “Communicating for Career Success,” is available at www.oup.com/us/ adleruhc and contains advice on how to communicate professionally in seeking employment and once on the job.
• New chapter-opening profiles. These stories highlight real-life communica- tion challenges and are woven into the fabric of the chapter content. Profiles feature interesting and relevant personal stories, including those of Zappos founder Tony Hsieh, television personality and former Olympian Caitlyn Jenner, young publishing executive Erica Nicole, body language expert Amy Cuddy, relationship expert Brené Brown, startup whiz Matt Mullenweg, human rights activist Malala Yousafzai, students who have overcome dis- abilities, and others who have fought for equal rights. Questions at the end of the profiles prompt students to connect the material to their own lives.
• New and expanded coverage of important topics in each chapter. For example:
◦ Chapter 1 discusses the social and physical benefits of effective commu- nication. It includes a new “Understanding Communication Technol- ogy” box on controlling social media use and a new checklist on social media etiquette.
◦ Chapter 2 now includes an expanded discussion of self-esteem, social influences on the self-concept, how stereotyping and scripts degrade the
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quality of communication, and how empathy and frame switching pro- vide better understanding of others.
◦ Chapter 3 includes a new “Understanding Diversity” box on gender pronouns as well as expanded discussions of cultural dominance and religion-based stereotyping.
◦ Chapter 4 contains a new discussion of the differences between connota- tive and denotative meaning. In addition, it includes a clearer, expanded explanation of pragmatic rules and a more complete explanation of how power relationships are expressed in language use. Chapter 4 also offers a current view of similarities and differences between characteristically male and female speech.
◦ Chapter 5 offers new evidence on the personal and career benefits of effective listening, as well as gender differences in social support.
◦ Chapter 6 addresses contemporary speech mannerisms such as uptalk and vocal fry.
◦ Chapter 7 now includes treatment of the role communication plays in maintaining friendships, family connections, and romantic relation- ships. It also includes a clearer treatment of how dialectical tensions shape communication in close relationships, and the roles of lies and evasions in relational maintenance.
◦ Chapter 8 (now titled “Managing Conflict in Interpersonal Relation- ships”) has been reorganized to present both familiar and new material in a clearer and more useful way.
◦ Chapter 9 includes new material on transformational leadership.
◦ Chapter 10 includes three new checklists on teamwork and a new table on decision-making methods.
◦ Chapters 11–14 have all new sample speeches, outlines, and analyses. Their topics include many forms of diversity, including LGBTQ life, as well as current controversies such as gun control. Chapter 13 provides new examples of how to spark visual interest in a speech, how to use vocal citations, and how to incorporate photos, videos, and audio files into a presentation.
Learning Tools
• Checklists in every chapter, many of them new for this edition, provide handy reference tools to help students build their skill sets and internalize what they have learned. New checklists address how to use social media courteously (Chapter 1); perception checking (Chapter 2); minimizing mis- understandings (Chapter 4); mindful listening, paraphrasing, and control- ling defensiveness (Chapter 5); being a better friend (Chapter 7); creating positive communication climates (Chapter 8); getting slackers to do their share in groups and working with difficult bosses (Chapter 9); and dealing with difficult team members (Chapter 10).
• Self-assessments invite students to evaluate and improve their communica- tion skills and to consider their identities as communicators. These features include quizzes to help students understand more about their listening styles (Chapter 5), love languages (Chapter 7), interpersonal communica- tion climates (Chapter 8), leadership and followership styles (Chapter 9), team effectiveness (Chapter 10), and more.
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• Learning Objectives now correspond to major headings in each chapter and coordinate with the end-of-chapter summary and review. They provide a clear map of what students need to learn and where to find that material.
• A new “Making the Grade” section at the end of each chapter helps students test and deepen their mastery of the material. Organized by learning objec- tive, this section summarizes the key points from the text and includes related questions and prompts to promote understanding and application.
• “Understanding Communication Technology” boxes highlight the increasingly important role of technology in human communication.
• “Understanding Diversity” boxes provide a more in-depth treatment of intercultural communication topics.
• “@Work” boxes show students how key concepts from the text operate in the workplace.
• “Ethical Challenge” boxes engage students in debates such as whether honesty is always the best policy, the acceptability of presenting multiple identities, and how to deal effectively with difficult group members.
• Key Terms are boldfaced on first use and listed at the end of each chapter, and a new Marginal Glossary helps students learn new terms.
• Activities at the end of each chapter can be completed in class and help students apply the material to their everyday lives. Additional activities are available in the Instructor’s Manual (The Complete Guide to Teaching Com- munication) at https://arc2.oup-arc.com/.
• Ask Yourself prompts in the margins invite students to apply the material to their own lives. These also provide a confidence-building opportunity to get students speaking in class before undertaking formal presentations.
• Marginal cultural idioms not only highlight the use of idioms in commu- nication but also help nonnative English speakers appreciate the idiosyn- cratic expressions and colloquialisms they normally take for granted.
• An enhanced support package for every chapter (described in detail below) includes video links, pre- and post-reading quizzes, activities, discussion topics, examples, tools for recording and uploading student speeches for assessment, an online gradebook, and more.
Optional Chapter Along with the topics included in the text itself, a custom chapter is available on Mass Communication. Ask your Oxford University Press representative for details, or see the Understanding Human Communication website at www.oup.com/us/adleruhc.
Ancillary Package The 13th edition of Understanding Human Communication contains a robust pack- age of ancillary materials that will make teaching more efficient and learning more effective. Instructors and students alike will be pleased to find a complete suite of supplements.
Online Learning This edition of Understanding Human Communication offers a host of options for online learning:
• Dashboard delivers high-quality content, tools, and assessments to track student progress in an intuitive, web-based learning environment.
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Dashboard gives instructors the ability to manage digital content from Understanding Human Communication, 13th edition, and its supplemen- tary materials in order to make assignments, administer tests, and track student progress. Assessments are designed to accompany this text and are automatically graded so that instructors can easily check students’ progress as they complete their assignments. The color-coded gradebook illustrates at a glance where students are succeeding and where they can improve. Dashboard is engineered to be simple, informative, and mobile. All Dashboard content is engineered to work on mobile devices, includ- ing iOS platforms.
With this edition’s Dashboard, professors and students have access to a variety of interactive study and assessment tools designed to enhance their learning experience, including:
◦ Multiple choice pre- and posttests to accompany each chapter
◦ Interactive drag-and-drop questions in each chapter
◦ Animations with assessment questions based on the 13th edition’s fig- ures, which help reinforce difficult and abstract concepts
◦ Short video clips with assessment in each chapter to show communica- tion in action and help students apply what they have learned
◦ Examples of professional and student speeches, accompanied by review and analysis questions
◦ Interactive flashcards to aid in self-study
• Course cartridges are an alternative to Dashboard. They are avail- able for a variety of Learning Management Systems, including Black- board Learn, Canvas, Moodle, D2L, and Angel. Course cartridges allow instructors to create their own course websites integrating student and instructor resources available on the Ancillary Resource Center and Companion Website. Contact your Oxford University Press representa- tive for access or for more information about these supplements or cus- tomized options.
For Instructors Ancillary Resource Center (ARC) at https://arc2.oup-arc.com/. This convenient, instructor-focused website provides access to all of the up-to-date teaching resources for this text—at any time—while guaranteeing the security of grade-significant resources. In addition, it allows OUP to keep instructors informed when new con- tent becomes available. The following items are available on the ARC:
• The Complete Guide to Teaching Communication, written by co-author Athena du Pré, provides a complete syllabus, teaching tips, preparation checklists, grab-and-go lesson plans, high-impact activities, links to rel- evant video clips, and coordinating PowerPoint lecture slides and Prezi presentations.
• A comprehensive Computerized Test Bank includes 60 exam questions per chapter in multiple-choice, short-answer, and essay formats. The ques- tions have been extensively revised for this edition, are labeled according to difficulty, and include the page reference and chapter section where the answers may be found.
• PowerPoint and Prezi lecture slides include key concepts, video clips, dis- cussion questions, and other elements to engage students. They correspond to content in the lesson plans, making them ready to use and fully editable so that preparing for class is faster and easier than ever.
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• Now Playing, Instructor’s Edition, includes an introduction on how to incorporate film and television clips in class, as well as even more film examples, viewing guides and assignments, a complete set of sample responses to the discussion questions in the student edition, a full list of references, and an index by subject for ease of use. Now Playing also has an accompanying companion website at www.oup.com/us/nowplaying, which features descriptions of films from previous editions and selected film clips.
For Students
• Now Playing, Student Edition, available free in a package with a new copy of the book, explores contemporary films and television shows through the lens of communication principles. Updated yearly, it illustrates how com- munication concepts play out in a variety of situations, using mass media that are interactive, familiar, and easily accessible to students.
• The Companion Website is an open-access student website at www.oup. com/us/adleruhc that offers activities, audio tutorials, chapter outlines, review questions, worksheets, practice quizzes, flashcards, and other study tools. This companion site is perfect for students who are looking for a little extra study material online.
Acknowledgments Anyone involved with creating a textbook knows that success isn’t possible without the contributions of many people.
We owe a debt to our colleagues, whose reviews helped shape the edition you are holding. In particular, we wish to thank Anastacia Kurylo of St. Joseph’s Col- lege for her insightful comments on Chapter 3, and Molly Steen of the University of California, Santa Barbara, for her guidance on communication strategies for job-seekers. Thanks yet again to Russ Proctor, University of Northern Kentucky, for sharing his work and insights. We also thank the following reviewers commis- sioned by Oxford University Press:
Theresa Albury Miami Dade College
Mark Bergmooser Monroe County Community College
Jaime Bochantin University of North Carolina, Charlotte
Kelly Crue St. Cloud Technical and Community College
Lisa Fitzgerald Austin Community College
David Flatley Central Carolina Community College
Sarah D. Fogle Embry-Riddle University
Karley Goen Tarleton State University
Donna L. Halper Lesley University
Lysia Hand Phoenix College
Milton Hunt Austin Community College
Amy K. Lenoce Naugatuck Valley Community College
Allyn Lueders East Texas Baptist University
Kim P. Nyman Collin College
Christopher Palmi Lewis University
Evelyn Plummer Seton Hall University
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Delwin E. Richey Tarleton State University
Charles Roberts East Tennessee State University
John H. Saunders University of Central Arkansas
Kim G. Smith Bishop State Community College
Linda H. Straubel Embry-Riddle University
Raymond D. Taylor Blue Ridge Community College
Lori E. Vela Austin Community College
We also continue to be grateful to the many professors whose reviews of previous editions continue to bring value to this book:
Deanna Armentrout, West Virginia University; Miki Bacino-Thiessen, Rock Valley College; Marie Baker-Ohler, Northern Arizona University; Kimberly Batty-Herbert, South Florida Community College; Mark Bergmooser, Monroe County Commu- nity College; Pete Bicak, SUNY Rockland; Brett N. Billman, Bowling Green State University; Shepherd Bliss, Sonoma State University; Beth Bryant, Northern Virginia Community College, Loudoun; Jo-Anne Bryant, Troy State University– Montgomery; Ironda Joyce Campbell, Pierpont Community and Technical College; Patricia Carr Connell, Gadsden State Community College; Cheryl Chambers, Mississippi State University; Kelly Crue, Saint Cloud Technical & Community College; Dee Ann Curry, McMurry University; Amber Davies-Sloan, Yavapai College; Heather Dorsey, University of Minnesota; Rebecca A. Ellison, Jefferson College; Gary G. Fallon, Broward Community College and Miami International University of Art and Design; Amber N. Finn, Texas Christian University; Sarah Fogle, Embry- Riddle Aeronautical University; Cole Franklin, East Texas Baptist University; Mikako Garard, Santa Barbara City College; Samantha Gonzalez, University of Hartford; Betsy Gordon, McKendree University; Sharon Grice, Kirkwood Community College–Cedar Rapids; Deborah Hill, Sauk Valley Commu- nity College; Lisa Katrina Hill, Harrisburg Area Community College– Gettysburg Campus; Brittany Hochstaetter, Wake Technical Community College; Emily Holler, Kennesaw State University; Maria Jaskot-Inclan, Wilbur Wright College; Kimberly Kline, University of Texas at San Antonio; Carol Knudson, Gateway Tech College–Kenosha; Kara Laskowski, Shippensburg University of Pennsylvania; Jen- nifer Lehtinen, State University of New York at Orange; Kurt Lindemann, San Diego State University; Judy Litterst, St. Cloud State College; Natashia Lopez-Gomez, Notre Dame De Namur University; Jennifer McCullough, Kent State University; Bruce C. McKinney, University of North Carolina– Wilmington; Brenda Meyer, Anoka Ramsey Community College–Cambridge; Jim Mignerey, St. Petersburg Col- lege; Randy Mueller, Gateway Technical College, Kenosha; Kimberly M. Myers, Manchester College and Indiana University–Purdue University Fort Wayne; Gregg Nelson, Chippewa Valley Technical College, River Falls; Catriona O’Curry, Bellevue Community College; Emily Osbun-Bermes, Indiana University–Purdue University at Fort Wayne; Doug Parry, University of Alaska at Anchorage; Daniel M. Paulnock, Saint Paul College; Cheryl Pawlowski, University of Northern Colorado; Stacey A. Peterson, Notre Dame of Maryland University; Kelly Aikin Petkus, Austin Com- munity College–Cypress Creek; Russell F. Proctor, Northern Kentucky Univer- sity; Shannon Proctor, Highline Community College; Robert Pucci, SUNY Ulster; Terry Quinn, Gateway Technical College, Kenosha; Elizabeth Ribarsky, University of Illinois at Springfield; Dan Robinette, Eastern Kentucky University; B. Hannah Rockwell, Loyola University Chicago; Dan Rogers, Cedar Valley College; Theresa Rogers, Baltimore City Community College, Liberty; Michele Russell, Northern Virginia Community College; Gerald Gregory Scanlon, Colorado Mountain Col- lege; David Schneider, Saginaw Valley State University; Cady Short-Thompson, Northern Kentucky University; Karen Solliday, Gateway Technical College; Patricia
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Spence, Richland Community College; Sarah Stout, Kellogg Community College; Don Taylor, Blue Ridge Community College; Cornelius Tyson, Central Connecti- cut State University; Curt VanGeison, St. Charles Community College; Robert W. Wawee, The University of Houston–Downtown; Kathy Wenell-Nesbit, Chippewa Valley Technical College; Shawnalee Whitney, University of Alaska, Anchorage; Princess Williams, Suffolk County Community College; Rebecca Wolniewicz, Southwestern College; and Jason Ziebart, Central Carolina Community College.
Many thanks are due to colleagues who developed and refined elements of the ancillary package:
Mary Ann McHugh: Test Bank, Dashboard, Companion Website
Tanika Smith and Windolyn Yarberry: Dashboard
John James: PowerPoints/Prezis
The enhanced package that is the result of their efforts will help instructors teach more effectively and students succeed in mastering the material in this text.
As most instructors know, ancillaries are anything but secondary. The previ- ous edition’s ancillaries were reviewed for accuracy, ease of use, efficacy, relevancy, and rigor. It was this direct instructor feedback that we used to craft the current edition’s program. We would like to thank the following reviewers of ancillary materials for their thoughtful insights:
Jessica Akey Champlain College
Manuel G. Aviles-Santiago Arizona State University
Jaime Bochantin DePaul University/University of North Carolina, Charlotte
James Canney Naugatuck Valley Community College
Kelly Crue St. Cloud Technical and Community College
Stuart Doyle Embry-Riddle University
Vance Elderkin Alamance Community College
Rebecca A. Ellison Jefferson College
Milton Hunt Austin Community College
Audrey E. Kali Framingham State University
James Keller Lone Star College CyFair
Sarah Kercsmar University of Kentucky
Randall E. King Indiana Wesleyan University
Maria LeBerre Northern Virginia Community College
Michelle M. Maresh-Fuehrer Texas A&M University, Corpus Christi
James L. Redfield St. Cloud Technical and Community College
Emily Richardson University of Pikeville
Delwin E. Richey Tarleton State University
Jacqueline A. Shirley Tarrant County College
Kim G. Smith Bishop State Community College
Linda H. Straubel Embry-Riddle University
Charlotte Toguchi Kapi‘olani Community College
Archie Wortham Northeast Lakeview College
Windolyn Yarberry Florida State College at Jacksonville
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In an age when publishing is becoming increasingly corporate, impersonal, and sales driven, we continue to be grateful for the privilege and pleasure of work- ing with the professionals at the venerable Oxford University Press. They blend the best old-school practices with cutting-edge thinking.
Our Editor, Toni Magyar, has been a hardworking advocate for this book. We count our lucky stars for all the contributions of Development Editor Lauren Mine. She is an author’s dream—smart, responsive, resourceful, and congenial. Associate Editor Paul Longo has been a valuable member of the UHC team, coordinating the ancillary package, figure updates, and countless other details. Senior Production Editor Barbara Mathieu’s steady hand and Art Director Michele Laseau’s design talents have transformed this project from a plain manuscript into the handsome book you are now reading. Marketing Manager David Jurman and the entire OUP sales team have gone the extra mile in bringing this book to users and supporting their teaching efforts. We are grateful to Sherri Adler and Sandy Cooke for their resourcefulness and the artistic sense they applied in choosing photos in these pages. We are also grateful to the eagle-eyed James Fraleigh for reviewing this manuscript and to Susan Monahan for her indexing talents.