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Mystic monk coffee case

21/04/2021 Client: muhammad11 Deadline: 2 Day

Hello, I have attached a couple of things below that I want you to check out. I would like a 3 page word document executive summary about a coffee company called Mug Monk Coffee. For this care study, she doesn't want Portals/Pestel for this case study. She wants it to be as detailed as possible and include tables with numerical statistics about the company. She wants us to summarize how to fix their problems creatively no matter if it is right or wrong. Just as out of the box as possible.MYSTIC MONK COFFEE CASE ANALYSIS February 3, 2020 CURRENT SITUATION  Father Daniel Mary has a clear vision for the monastery but not one for Mystic Monk Coffee (MMC).  His vision is to build a newer and more grand monastery for $8.9 million in Wyoming. Currently the Carmelite Monks have $250,000 in donations and through MMC earn about $75,000 per year in profit.  For Father Daniel Mary to realize his vision it would take almost 119 years to obtain the cash through profits of MMC. Current Monthly Sales and Production Monthly Sales Monthly number of 12 oz bags sold Price per bag Profit per bag Net Profit Margin Coffee $56,500 5,678 $9.95 $1.10 11% Pounds per month produced 4,260 Pounds produced 142lbs /day Capacity 130 lbs of per current hour roaster 24lbs/hr for a 6 hour day Current production is not to full capacity of the roaster either because of a lack of demand or only one person doing the bulk of the roasting and packaging. CURRENT SITUATION (cont.) The company’s cost of sales of 30 percent, broker fees of 3 percent, and inbound shipping costs of 19 percent contributed to a cost of goods sold of 52 percent. Indirect operating expenses (37 percent of revenues) are largely fixed and might go down as volume increases, most of these expenses are somewhat variable and will increase with volume.  Their current strategy does suggest that MMC has a sustainable competitive advantage,, the company’s $56,500 average monthly sales suggest MMC has a growing and loyal following among Catholic consumers and the coffee is made by Catholic Monks for Catholic customers (69 million member of the catholic church within the United States)  Analysis Look at all functions of the business Marketing (Distribution, Demand, Product) Operations/Supply Chain/Production Finance (Cash Flow, Land Investment, Profit) Human Resources (Manpower, Culture) Management/Business Model/Strategy SWOT STRENGTHS  High quality fair trade Arabica and fair trade organic Arabic beans  Variety of coffee product line  Focus on U.S. Catholic consumers  Product line extension that included sales of T-shirts, mugs, gift cards, and CDs featuring the monastery’s Gregorian chants WEAKNESSES  Current profits insufficient to generate funds to purchase the Irma Lake Ranch  Only one person making the coffee  Monk culture does not have business acumen.  Limited marketing  ShareASale participation program that allowed affiliates to refer new affiliates and earn 56 percent of the new affiliate’s commission SWOT OPPORTUNITIES  MMC’s focus on the 69 million members of the Catholic Church in the United States makes the target market sufficiently large to earn attractive profits.

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