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The companies examined in this assignment are in the industry category of restaurants.
Click on the following links to access information and examples regarding Olive Garden's and Darden's (Olive Garden's parent company) merchandising and advertising philosophies and activities: https://investor.darden.com/investors/press-releases/press-release-details/2014/Darden-Addresses-Priorities-For-Value-Creation-And-Strategies-For-Growth-In-Investor-Presentation/default.aspx
https://www.marketwatch.com/story/olive-gardens-market-share-is-growing-despite-an-unappetizing-casual-dining-sector-2017-06-28#false
Compare and contrast the consumer segments targeted by Olive Garden with the 6 discreet consumer segments identified in the following link to a reading titled "Consumer Segmentation and Behavior - Restaurant Loyalty Rewards Programs".
Question 1:Judge which Olive Garden-targeted consumer segments align best with which consumer segments that were identified in the Loyalogy reading, and list the paired consumer segments (e.g. - Fast Foodies/Power Brokers; Mainstream Adopters/Casually Focused; etc.). There will not be a strict one-to-one match, considering the number of consumer groups targeted by Olive Garden and the Loyalogy article which identifies 6 segments.
Prepare a narrated PowerPoint (or similar) slide presentation explaining your choice of answers to the question. One Slide per question.
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