Optimal database marketing pdf

2020/8/10 NYU Classes : DMM SU20 : Tests & Quizzes DMM SU20    Tests & Quizzes Tests & Quizzes Final - All Table of Contents Part 1 of 14 - Chapter 1 Question 1 of 38 How can database marketing be accountable for expenses? 3 Points A. Customers can be organized by demographic characteristics B. The success of specific marketing programs can be tracked C. Customers can access accounts online D. All of the above (a-c) Reset Selection Question 2 of 38 A key assumption of CRM is 3 Points A. Retaining existing customers is usually more profitable than acquiring new customers B. New customers have lower overall costs C. A focus on immediate sales volume leads to better CRM D. Constantly contacting good customers always yields lower costs Reset Selection Part 2 of 14 - Chapter 2 Question 3 of 38 The primary goal in establishing a database is: 3 Points A. using technology to organize customer accounts https://newclasses.nyu.edu/portal/site/06f12a97-e06c-4b80-b8e3-7c17ae2c8f20/tool/184dba7d-b954-4a81-be11-4701120df979/jsf/delivery/deliverAssessment 1/15 2020/8/10 NYU Classes : DMM SU20 : Tests & Quizzes B. segmenting customers according to geographic codes C. developing fast access technology D. helping the organization achieve an objective such as increasing profits Reset Selection Part 3 of 14 - Chapter 3 Question 4 of 38 Database development begins by determining: 3 Points A. Data requirements needed to meet the marketing objectives B. Guidelines for database maintenance and program coding C. Database structure D. Internal or external development and maintenance Reset Selection Question 5 of 38 Recency, frequency and monetary value data are classified as: 3 Points A. Marketing data B. Fulfillment data C. Customer contact data D. Survey data Reset Selection Question 6 of 38 Which of the following is not a source for Internal or house data: 3 Points A. Customer service B. Syndicated research C. Sales D. Accounting Reset Selection https://newclasses.nyu.edu/portal/site/06f12a97-e06c-4b80-b8e3-7c17ae2c8f20/tool/184dba7d-b954-4a81-be11-4701120df979/jsf/delivery/deliverAssessment 2/15 2020/8/10 NYU Classes : DMM SU20 : Tests & Quizzes Part 4 of 14 - Chapter 4 Question 7 of 38 Which of the following is a standard database maintenance routine? 3 Points A. deduping the customer file B. householding the customer file C. purging old customer records D. all of the above (a-c) are standard database maintenance routines Reset Selection Question 8 of 38 Which of the following is not a valid reason for purging or removing customers from you marketing database: 3 Points A. Inactive for the past 3-years B. Unable to confirm address for over 2-years C. Customer only orders during promotional periods D. Non-deliverable or invalid mailing address Reset Selection Question 9 of 38 A marketer wants to determine how each of several new lists performed. She should use _____________ to track performance of each list. 3 Points A. Match coding B.